POSITION DESCRIPTION
TITLE:
EXTENDED TITLE:
FLSA STATUS:
Director
Director, Marketing & Community Relations
Exempt
CATEGORY:
Administrative
GRADE:
D
JOB SUMMARY: Supports the College’s mission, vision, and core values. Responsible for developing,
managing and implementing student-oriented marketing plans and performing a variety of district-wide
community relations activities.
ESSENTIAL FUNCTIONS:
YEARLY
PERCENT OF
TIME
20%
1.
Initiate, oversee, and implement District-wide, student-oriented, integrated
marketing plans. Perform all marketing related functions. Create and
implement marketing strategies and design and produce necessary materials to
assist departments in attaining their goals. Work with the President, Vice
Presidents, Associate Vice Presidents, Deans, and Directors to develop
programs and marketing campaigns; identify and recommend new market
opportunities for the District.
2.
Initiate and develop plans and programs to promote the District mission,
vision, goals, and core values and to enhance the District’s image. Create,
implement, and budget for comprehensive promotional programs and
activities.
20%
3.
Oversee district-wide advertising, production of television and radio
commercials, newspaper advertisements, and billboard designs. Explore,
through effective advertising, the variety of college programs among potential
students as they make decisions regarding enrollment. Develop student
marketing assessment web surveys and analyze results. Ensure message
consistency in print, media, and the Web when promoting the District.
20%
4.
Develop and maintain relationships with businesses, area media associates,
and community organizations; solicit corporate partnerships to provide special
benefits to students and staff.
20%
5.
Direct and evaluate a variety of district-wide public relations
programs/activities, including public service announcements, media
communications, community relations, promotional activities, and
conferences/events. Allocate funds effectively among media entities to
ensure broad coverage.
15%
6.
Other duties as assigned.
5%
Amended: 6/01/09
Page 1 of 4
REPORTING RELATIONSHIP: Vice President, Administration & Financial Operations
SUPERVISORY RESPONSIBILITIES: Direct and indirect supervisory responsibility of staff assigned
to Marketing and External Affairs.
BUDGET RESPONSIBILITIES: Departmental budgets
ESSENTIAL QUALIFICATIONS:
EDUCATION: Master’s degree in a related field.
EXPERIENCE: Seven (7) years directly related experience.
SPECIAL SKILLS AND ABILITIES:
1.
Skills/Abilities: Effective written and verbal communication skills; demonstrated ability to
work with teams of people to complete tasks; ability to direct and manage a broad range of
internal/external activities; and, an understanding of functions and programs with a
community college.
2.
Equipment Used: Personal Computer and other equipment associated with a general office
environment (copier, phone, fax, etc.)
3.
Software Used: A variety of word-processing, database, e-mail, and presentation software.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job.
While performing the duties of this Job, the employee is regularly required to talk or hear. The
employee is frequently required to stand; walk; sit and use hands to handle, or feel. The employee is
occasionally required to reach with hands and arms. The employee must occasionally lift and/or move
up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision,
color vision, peripheral vision, depth perception and ability to adjust focus.
INTERPERSONAL SKILLS:
Alternative or combined skills in understanding, negotiating, selecting, developing, and motivating
people are important to the highest degree due to constant interaction with other people, at any level
within the organization or the community, position’s accountability for the development, motivation,
assessment, and reward of employees, and to deal with irrational situations where the outcome is
unpredictable.
WORKING CONDITIONS:
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. The noise level in the work
environment is usually moderate.
Amended: 6/01/09
Page 2 of 4
POSITION TITLE:
Director, Marketing & Community Relations
PHYSICAL REQUIREMENTS & WORKING CONDITIONS: The physical demands and work
environment factors described below are representative of those that must be met by an employee to
successfully perform the essential functions of this job.
PHYSICAL ACTIVITIES:
Amount of Time
None
Under 1/3
1/3 to 2/3
Over 2/3
Stand
X
Walk
X
Sit
X
Use hands to finger, handle or feel
X
Reach with hands and arms
X
Climb or balance
X
Stoop, kneel, crouch, or crawl
X
Talk
X
Hear
X
Taste
X
Smell
X
WEIGHT and FORCE
DEMANDS:
None
Up to 10 pounds
Up to 25 pounds
Up to 50 pounds
Up to 100 pounds
More than 100 pounds
WORK ENVIRONMENT:
Wet or humid conditions(non-weather)
Work near moving mechanical parts
Work in high, precarious places
Fumes or airborne particles
Toxic or caustic chemicals
Outdoor weather conditions
Extreme cold(non-weather)
Extreme hot (non-weather)
Risk of electrical shock
Work with explosives
Risk of radiation
Vibration
Over 2/3
X
X
X
X
None
X
X
X
X
X
X
X
X
X
X
X
X
VISION DEMANDS:
No special vision requirements
Close vision (clear vision at 20 inches or less)
Distance vision (Clear vision at 20 feet or more)
Color vision (ability to identify and distinguish colors)
Peripheral vision
Depth perception
Ability to adjust focus
Amended: 6/01/09
Amount of Time
Under 1/3
1/3 to 2/3
X
Amount of Time
Under 1/3
1/3 to 2/3
Over 2/3
Required
X
X
X
X
X
X
Page 3 of 4
NOISE LEVEL:
Very quiet
Quiet
Moderate
Loud
Very Loud
Exposure Level
X
The intent of this job description is to provide a representative and level of the types of duties and
responsibilities that will be required of positions given this title and shall not be construed as a declaration
of the total of the specific duties and responsibilities of any particular position. Employee may be directed
to perform job-related tasks other than those specifically present in this description.
I certify that I have received a copy of this job description. I have read and understand the duties and
responsibilities of this position.
X
Employee Signature
Amended: 6/01/09
Date
Page 4 of 4