BBA – MANAGEMENT – INTERNATIONAL BUSINESS CONCENTRATION
PROGRAM ASSESSMENT PLANS & REPORT: AY 2013-2014
Program Rationale/Purpose Statement:
The International Business Concentration seeks to train students to be managers in an enterprise involved in international business. Accordingly, the Concentration seeks to give the student a broad background in the knowledge and management, economics, marketing, and finance skills useful in working in or running a transnational/global organization. In addition, the program seeks to broaden the cultural understanding and sensitivity of the student regarding other national cultures and histories, and cultural diversity.
Marketing / Recruitment Target Statement:
The International Business Concentration is targeted to students who intend to work or are currently working in an organization involved in international trade. It is also suitable for persons who plan to become international entrepreneurs, such as an exporter or importer, among other career possibilities.
Goals of the Program/Corresponding Classes:
Demonstrate knowledge of the impact of cultural differences on managerial structures and decision making. MGT411 / MKT404
Develop analytical and decision-making skills in international trade and finance. FIN426 / ECO424
Understand one’s own cultural biases in the decision-making process for cross-border problems and situations. Cultural sequence choice: either CUL312 & HIS312 OR CUL313 & HIS 313
Section One: Describe all department activities with respect to improving student learning in the major. This may include new faculty hires, course revisions, assignment creation, rubric revisions, goal evaluations, etc.
Section Two: Describe which program goal(s) in the Major Program Plan was assessed during the academic year.
Section Three: Describe analysis of assessment data and action plans for upcoming academic year.
Intended Outcomes/Assessment Criteria:
Intended Outcomes 1: (D – Career Readiness – Program Specific / D – Civic Responsibility – Ethical
Concerns / D – Critical Thinking) Demonstrate knowledge of the impact of cultural differences on managerial structures and decision processes.
Assessment Criteria: MGT411 - 85% of the majors completing the case analysis requirements involving cultural differences and managerial decisions will receive a mark of 84% or better on the university Case Assignment rubric.
MKT404 - 85% of the majors completing the global market analysis researching cultural differences and developing marketing managerial decisions will receive a mark of 80% or better for the requirement.
Section One - Activity Statement:
New case assignments were utilized in MKT404. MGT411 employed fewer assignments but used more rigorous cases to assess the intended outcome.

Section Two - Results of Outcomes Activity:
2011-2012
MGT411
MKT404
2012-2013
MGT411
MKT404
2013-2014
MGT411
MKT404
Met/Not Met
MET
MET
NOT MET
MET
NOT MET
MET
Data Details
52 of 53 met the standard = 98%
22 of 26 met the standard = 85%
29 of 36 met the standard = 83%
21 of 23 met the standard = 91%
15 of 18 met the standard = 83%
20 of 22 met the standard = 90%
Section Three - Analysis and Action Plans:
For the second year, the standard for MGT411 was not met. A revision of the course materials and a change in format to place greater emphasis on the goal seems warranted.
Intended Outcomes/Assessment Criteria:
Intended Outcomes 2: Develop analytical and decision-making skills in international trade and finance.
Assessment Criteria: ECO 424 - 80% of the students in ECO 424 will achieve a grade of 80% or better on their international trade paper.
FIN 426 - 80% of the students in FIN 426 will achieve a grade of 80% or better on their assignments in international finance.
Section One - Activity Statement:
No changes were recommended to this measurement.
Section Two - Results of Outcomes Activity:
2011-2012 Met/Not Met Data Details
ECO424
FIN426
MET
MET
80% of the students met the requirement
80% of the students met the requirement
2012-2013
ECO424
FIN426
2013-2014
ECO424
FIN426
MET
MET
MET
MET
80% of the students met the requirement
80% of the students met the requirement
80% of the students met the requirement
80% 0f the students met the requirement
Section Three - Analysis and Action Plans:
The outcome requirement is being met and no changes are planned for the 2014-2015 academic year.

Intended Outcomes/Assessment Criteria:
Intended Outcomes 3: (D – Career Readiness – Program Specific / D – Civic Responsibility - Ethical
Concerns / D – Writing Abilities) Understanding one’s own cultural biases in the decision process for cross-border problems and situations.
Assessment Criteria: Cultural Sequence Choice - 80% of the majors will demonstrate an aboveaverage, 80% or better level of understanding of personal cultural references and preferences in one or more written assignments. Assignments will be evaluated using the Writing Across the Curriculum program rubric
Section One - Activity Statement:
Writing and expectations emphasis is planned for this assessment in 2013-2014
Section Two - Results of Outcomes Activity:
2011-2012
HST312
CUL312
2012-2013
HST 312
CUL 312
2013-2014
HST312
CUL312
Met/Not Met
MET
MET
NOT MET
NOT MET
MET
MET
Data Details
9 of 10 students met the benchmark = 90%
10 of 12 students met the benchmark = 83%
17 of 23 students met the benchmark = 74%
18 of 26 students met the benchmark = 69%
38 of 47 students met the benchmark = 81%
26 of 29 students met the benchmark = 82%
Section Three - Analysis and Action Plans:
A significant improvement in performance over the prior year. The added emphasis on writing and expectations seems to be a positive factor.
Updated: May 2014