BBA – MANAGEMENT – INTERNATIONAL BUSINESS CONCENTRATION
PROGRAM ASSESSMENT PLANS & REPORT
AY 2011-2012
Program Rationale/Purpose Statement:
The International Business Concentration seeks to train students to be managers in an enterprise
involved in international business. Accordingly, the Concentration seeks to give the student a
broad background in the knowledge and management, economics, marketing, and finance skills
useful in working in or running a transnational/global organization. In addition, the program
seeks to broaden the cultural understanding and sensitivity of the student regarding other national
cultures and histories, and cultural diversity.
Marketing / Recruitment Target Statement:
The International Business Concentration is targeted to students who intend to work or are
currently working in an organization involved in international trade. It is also suitable for persons
who plan to become international entrepreneurs, such as an exporter or importer, among other
career possibilities.
Goals of the Program/Corresponding Classes:
Demonstrate knowledge of the impact of cultural differences on managerial structures and
decision making. MGT411 / MKT404
Develop analytical and decision-making skills in international trade and finance. FIN426 /
ECO424
Understand one’s own cultural biases in the decision-making process for cross-border problems
and situations. Cultural sequence choice: either CUL312 & HIS312 OR CUL313 & HIS 313
Section One: Describe all department activities with respect to improving student learning in
the major. This may include new faculty hires, course revisions, assignment creation, rubric
revisions, goal evaluations, etc.
Section Two: Describe which program goal(s) in the Major Program Plan was assessed during
the academic year.
Section Three: Describe analysis of assessment data and action plans for upcoming academic
year.
Intended Outcomes/Assessment Criteria:
Intended Outcomes 1: (D – Career Readiness – Program Specific / D – Civic Responsibility –
Ethical Concerns / D – Critical Thinking) Demonstrate knowledge of the impact of cultural
differences on managerial structures and decision processes.
Assessment Criteria: MGT411 - 85% of the majors completing the case analysis requirements
involving cultural differences and managerial decisions will receive a mark of 84% or better on
the university Case Assignment rubric.
MKT404 - 85% of the majors completing the global market analysis researching cultural
differences and developing marketing managerial decisions will receive a mark of “80” or better
for the requirement.
Section One - Activity Statement:
Prior analysis from 2010 and 2011also indicated some of the cases in the series should be
reviewed and revised. The case assignments were revised prior to the start of Fall 2011.
Section Two - Results of Outcomes Activity:
2011-2012
Met/Not Met Data Details
MGT411
MET
52 of 53 met the standard across the two semesters
MKT404
MET
22 of 26 met the standard
Section Three - Analysis and Action Plans:
We will maintain the same measures in MGT411 for 2012-2013.
No changes are planned for MKT404 prior to 2014.
We have updated the Assessment criteria above to reflect the rubrics being used.
Intended Outcomes 2: Develop analytical and decision-making skills in international trade and
finance.
Assessment Criteria: ECO 424 - 80% of the students in ECO 424 will achieve a grade of “B” or
better on their international trade paper.
FIN 426 - 80% of the students in FIN 426 will achieve a grade of “B” or better on their
assignments in international finance.
Section One - Activity Statement:
This is the first year we have been able to measure both of these criterion.
We did agree last year to change the benchmark from C to B above
Section Two - Results of Outcomes Activity:
2011-2012
Met/Not Met Data Details
ECO424
MET
80% of the students met the requirement
FIN426
MET
80% of the students met the requirement
Section Three - Analysis and Action Plans:
As this was the first year we measured both, we are planning no changes at this time.
Intended Outcomes 3: (D – Career Readiness – Program Specific / D – Civic Responsibility Ethical Concerns / D – Writing Abilities) Understanding one’s own cultural biases in the
decision process for cross-border problems and situations.
Assessment Criteria: Cultural Sequence Choice - 80% of the majors will demonstrate an aboveaverage [“B” or better] level of understanding of personal cultural references and preferences in
one or more written assignments. Assignments will be evaluated using the Writing Across the
Curriculum program rubric
Section One - Activity Statement:
We are continuing the same format as utilized in 2010 and 2011.
Section Two - Results of Outcomes Activity:
2011-2012
Met/Not Met Data Details
HST312
MET
9 of 10 students met the benchmark = 90%
CUL312
MET
10 of 12 students met the benchmark = 83%
Section Three - Analysis and Action Plans:
No changes planned at this time.