Item 3.I-May 11, 2012
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Jason Ching (17675) ; Robert
Thomas (10026); Cynthia Pratte (10027)
Current Title: Writer, Strategic Communications
Position #(s): 17675; 10026;
10027
Current Range: 2
(JCC:67041;3C;CM8554;CC285;E)
Department: Integrated Marketing
College/Division: Office of the President
Account #(s): 1101-101-0301
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
(X ) Title Change, Proposed Title: Specialist, Web Communications (IM)
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
Brandon Stewart, Web Ed/Proj Mgr
__________________
Date
____________________________________________________________
Patricia Richard, AVP, Constituent Rel / Marc Johnson, President, UNR
Director/Chair/Dean
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost and Secretary of University
Action Approved by the President (Completed by Faculty HR):
Position #: 17675; 10026; 10027
EEO Code: 3C
CUPA Code: CM8554
Exempt: Yes or No Census Code: 285
Job Class Code: 67252
Range: 2
Effective Date: 5/1/2012
Approved Title:
SPECIALIST, WEB COMMUNICATIONS (IM)
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description: Specialist, Web Communications
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
Reporting to the Web Editor / Project Manager within the University of Nevada, Reno’s (UNR)
Integrated Marketing team, the Specialist, Web Communications is responsible for various types of
marketing-based writing, including writing for the Web, promotional materials, advertisements, video
and other persuasive writing. The position assists with web publishing, project coordination duties,
and serves as a marketing liaison to multiple university units.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
65% - Marketing-Based Writing
 Write narrative prose, explanatory text, headlines and calls to action for university websites
and print publications
 Write scripts for advertising and marketing videos
 Write advertising copy for print, television and display advertising
 Conduct background interviews with pertinent on-campus subject experts
15% - Project Coordination
 Participate in creative direction discussions
 Shepherd projects to completion by working with team members to maintain creative direction
of the final product
 Interact with clients to ensure that their needs are met AND that the project benefits the
university as a whole
10% Web Publishing
 Edit and publish content on news and events websites
 Work within a content management system to write, edit and publish information on the Web
10% - Marketing Education and Outreach
 Use social media to keep other university units informed about Integrated Marketing efforts
and projects
 Produce white papers and presentations educating other university units about best practices
and trends in higher education marketing
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
While the department’s specific goals and strategies are set by team leadership, the Specialist is
significantly free to make independent decisions regarding formatting, presentation and other editorial
decisions provided they fall within the direction provided.
Impact:
Decisions have a large impact on the success of the department in reaching its goals as well as the
public’s perception of the university.
Position Description: Specialist, Web Communications
Page 3
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Journalistic writing, including Associated Press style
 Marketing-based writing techniques
 Web-based marketing
 Information architecture
 Higher education issues and audiences
Skills:
 Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email) and social
marketing concepts and other electronic technologies
 Use of social media
 Basic use of Adobe Creative Suite applications
 English/grammar usage
 Excellent oral and written communication in order to Write purposely and persuasively
 Organizational and time management
Ability to:
 Break down convoluted concepts into understandable ones
 Write for a specific demographic audience
 Maintain confidentiality of sensitive information
 Maintain professional business and work ethics and standards
 Work and interact with a diverse population
 Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner while
maintaining focus on organizational goals
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Department colleague
Administrative Assistant
Administrative Faculty
Academic Faculty
Deans, Vice Presidents
Reason for Contact
To execute projects
To gather information, seek input
To gather information, seek input, gain approval
To gather information, seek input, gain approval
To gather information, seek input, gain approval
External
None
Reason for Contact
Position Description: Specialist, Web Communications
Page 4
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years or a Master’s or Doctorate and one year of
experience in marketing-based writing
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None