Item 8.A-January 10, 2014 ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures. Questions - call UNR Faculty HR at 682-6114 INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions. Incumbent(s) Name (if applicable): Position #(s): Current Title: Current Range: Department: Marketing and Communications College/Division: School of Medicine /Division of Health Sciences Account #(s): 1201-119-5028 (40%); 00GJ-G30-0058 (60%) Action Proposed: (check all that apply) (X) New position: Proposed Range: 2 Proposed Title: Specialist, Web Communications (School of Medicine) ( ) Title Change, Proposed Title: ( ) Proposed Reassignment from Range to Range ( ) Revised PDQ only (no change in range or title) JCC (Current ( ) Line of Progression (show titles below) or new HR Range: assigned): I certify that the statements in this description are accurate and complete to the best of my knowledge. ____________________________________________________________ Employee’s Signature __________________ Date I/we have reviewed the statements in this form and they accurately reflect the job assignments. ____________________________________________________________ Immediate Supervisor’s Signature __________________ Date ____________________________________________________________ __________________ Director/Chair/Dean Thomas L. Schwenk, MD Date VP, Division of Health Sciences / Dean, School of Medicine Approved for Salary Placement Committee review. ____________________________________________________________ __________________ Pres / Vice Pres / Vice Prov Signature Stacy Burton, PhD Date Vice Provost and Secretary of University Action Approved by the Provost/President (Completed by Faculty HR): 67497 Range: 2 Pos #(s): JCC: EEO: 3J Eff: 1/1/2014 Approved Title: Specialist, Web Communications (School of Medicine) Employee signs on “final” stamped approved PDQ and sends to HR for personnel file. Employee Signature:_______________________________________________ __________________ Date Printed Name: ____________________________________________________ Rev: 10/1/2012 Position Description: Specialist, Web Communications (UNSOM) Page 2 1. Summary Statement: State the major function(s) of the position and its role in the university. Attach an organizational chart with positions, ranges, and names for the division which reflects the position in it as well as those supervised in the department. (This section is used for advertisement of the position.) The Specialist, Web Communications, is responsible for various types of marketing-based writing, including writing for the Web, social media, video, promotional materials, advertisement and other persuasive writing. The position assists with web publishing, project coordination duties, and serves as a marketing liaison to the University of Nevada School of Medicine (UNSOM) and the overall Division of Health Sciences (DHS). The position reports to the Director of Marketing and Communications within the Division of Health Sciences. 2. List the major responsibilities, including percentage of time devoted to each. Provide enough detail to enable a person outside the department to understand the job (percentage first with heading and then bulleted information). 65% - Marketing-Based Writing Write and edit compelling content, headlines and calls to action for the School of Medicine and overall Division of Health Sciences websites and print publications Write scripts for web-based, advertising and marketing videos Write advertising copy for print, television and display advertising Conduct background research and interviews with pertinent on-campus subject experts 15% Web Publishing Edit and publish content on news and events websites and social media outlets Work within a content management system to write, edit and publish information on the Web 10% - Project Coordination Participate in collaborative creative and strategic discussions Shepherd projects to completion by working with team members to maintain creative direction of the final product Interact with clients to ensure that their needs are met and that the project benefits the School of Medicine and Division of Health Sciences as a whole 10% - Marketing Education and Outreach Use social media to keep internal and external markets informed about college efforts and projects Produce white papers and presentations educating unit about best practices and trends in higher education digital marketing 3. Describe the level of freedom to take action and make decisions with or without supervision and how the results of the work performed impact the department, division and/or the university as a whole. Level of Freedom: While the School’s specific goals and strategies are set by team leadership, the Specialist is free to make independent decisions regarding formatting, presentation and other editorial decisions within the standards and guidelines of the University. Position Description: Specialist, Web Communications (UNSOM) Page 3 Impact: Decisions and performance by the Specialist may adversely affect budgets, deadlines and relationships with UNSOM and University constituents. Decisions have an impact on the public’s perception of the University and UNSOM. 4. Describe the knowledge, skills (to include cognitive requirement and verbal and written communication), and abilities (to include task complexity, problem solving, creativity and innovation) essential to successful performance of this job (in bullet format). Knowledge of: Journalistic writing, including Associated Press style Marketing-based writing techniques Web-based marketing Medical issues and audiences Higher education issues and audiences Social media marketing Organizational branding principles and practices Website design and development principles and practices Knowledge of HTML/CSS and other web technologies desirable, but not required. Skills: Proficiency in use of a personal computer and current software applications including but not limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email) and social marketing concepts and other electronic technologies Use of appropriate social media platforms for priority markets Basic use of Adobe Creative Suite applications Effective English/grammar usage Excellent verbal and written communication in order to write purposely and persuasively Organizational and time management Ability to: Break down complex concepts into understandable ones Write for a specific demographic audience Maintain confidentiality of sensitive information Maintain professional business and work ethics and standards Work and interact with a diverse population Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner while maintaining focus on organizational goals 5. Describe the type of personal contacts encountered in performing the duties of the job. Explain the nature and purpose of these contacts: i.e., to provide services, to resolve problems, to negotiate. Internal Department/College colleagues Administrative Assistant Administrative Faculty Academic Faculty Integrated Marketing Reason for Contact To execute projects To gather information, seek input To gather information, seek input, gain approval To gather information, seek input, gain approval To collaborate and coordinate on projects and web site construction per University guidelines Position Description: Specialist, Web Communications (UNSOM) Page 4 Information Technology To collaborate and coordinate on projects and server architecture per University guidelines External None Reason for Contact 6. Indicate the minimum qualifications which are necessary in filling this position should it become vacant. Please keep in mind the duties/responsibilities of the position rather than the qualifications of the incumbent. a. Minimum educational level, including appropriate field, if any. Bachelor’s Degree from a regionally accredited institution b. Minimum type and amount of work experience, in addition to the above required education necessary for a person entering this position. Bachelor’s Degree and two years, or a Master’s or Doctorate and one year, of experience in marketing-based writing Preferred Licenses or Certifications: None c. Indicate any license or certificate required for this position. None