Item 9.E-March 4, 2011
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Marilyn Ming
Position #(s): 11073
Current Title: Specialist, Marketing & Public Relations
Current Range: 3
(JCC:76518;3C;CM8550;CC282;E)
Department: Southern Area Extension (LV)
College/Division: Cooperative Extension
Account #(s): 1503-151-7305; 1107-151-74MG
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( X) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
Jerry Buk
Area Director, So. Area Ext.
____________________________________________________________
Director/Chair/Dean
Karen Hinton
Dean, Cooperative Extension
__________________
Date
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost and Secretary of University
Action Approved by the President (Completed by Faculty HR):
Position #: 11073
EEO Code: 3C
CUPA Code: CM8550
Exempt: Yes or No Census Code: 282
Job Class Code: 76518
Range: 3
Effective Date: 3/1/2011
Approved Title:
SPECIALIST, MARKETING & PUBLIC RELATIONS
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description – Specialist, Marketing & Public Relations
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Specialist, Marketing and Public Relations, is responsible for planning, implementing, managing,
and evaluating all aspects of communication, public information, marketing, and media relations for
the Southern Area University of Nevada Cooperative Extension (UNCE). Major functions include
assessing needs of the area relating to communications and public information and planning,
developing, and implementing media and public information campaigns to publicize educational
programs (i.e., news conferences, special events, press releases, public service announcements,
Internet communication, fliers, and invitations). The Specialist is the primary point of contact and
coordinator for all publications, meetings, appearances, and interviews with all Southern Area
broadcast systems. The position serves as a member of the Southern Area’s Administrative
Committee responsible for the overall decisions affecting Southern Area Extension. The Specialist
reports to the Southern Area Director.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
40% - Faculty and Staff Assistance and Training
 Assists faculty and staff to develop, market, and publicize education programs to targeted
audiences
 Assists faculty and staff to develop high quality communications materials, including print
pieces, videos, and displays to support their educational programs
 Conducts media training, writing training, and other appropriate communication training for
faculty and staff
 Provides leadership and respond to requests to, and prepares all marketing requests from
Southern Area faculty and staff utilizing established guidelines
 Maintains Southern Area complete fact sheet system
 Assists faculty and staff with the editorial development of Web pages
30% - Media and Public Relations
 Plans, develops, and implements media and advertising campaigns to publicize educational
programs (i.e., news conferences, special events, press releases, Public Service
Announcements (PSAs), fliers
 Maintains a positive working relationship with all southern Area media outlets
25% - Marketing
 Facilitates information exchange to and from the Area to the University and the general public
 Makes oral presentations and public appearances
 Develops appropriate materials to publicize and/or account to various audiences, including the
University, community leaders, county officials, media volunteers, and taxpayers for the
success/accomplishments of education programs
5% - Policy Development and Implementation
 Works jointly with and as an integral part of the southern Area Administrative Committee and
faculty in the design, development, and implementation of policies and procedures affecting
the overall operation of the Southern Area
Position Description – Specialist, Marketing & Public Relations
Page 3
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The UNCE has the mission to discover, develop, disseminate, produce, and use knowledge to
improve the social, economic, and environmental well-being of individuals. Program initiatives may be
in response to local, state, and/or national issues, requiring a knowledgeable and capable analysis in
soliciting favorable public support. The Specialist has delegated authority from the Southern Area
Director in marketing and public relations communications. The individual works closely with the Area
Director on decisions associated with the position, but must work independently, with initiative, and
with high latitude in decision-making.
Impact:
Decisions and judgments could have a significant impact on the effectiveness and overall functioning
of Cooperative Extension Southern Area. Poor judgment or mismanaged information could jeopardize
Federal, state, and/or county funding with serious consequences to new, existing, and continued
programs. The judgments of and decisions made by this position impact the unit’s ability to provide
quality programs and services which are critical to attracting and maintaining customers.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Theories, principles, and practices of marketing, advertising, communication, public relations
and history, purpose, methods and impacts of Cooperative Extension
Skills:
 Strong verbal and written communication including ability to write and edit text
 Strong organizational and time management skills
Ability to:
 Represent organization in a professional manner
 Interact effectively with individuals of diverse cultural, professional, administrative, and
socioeconomic and educational backgrounds
 Establish and maintain working and professional relationships with external groups such as
members of the news media, public officials, other organizations, and the general public
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
UNCE staff
Reason for Contact
To provide information on services and programs, resolve
problems, and clarify issues; to provide training
External
Public officials, representatives
of all media outlets: radio,
television, newspaper, etc.
Reason for Contact
To provide information on services and programs, resolve
problems, clarify issues, and act as official representative in public
functions as it relates to southern Area issues
Position Description – Specialist, Marketing & Public Relations
Nevada System of Higher
Education (NSHE) staff
General public
Page 4
To provide information on services and programs, resolve
problems, and clarify issues
To provide information on services and programs and act as
official representative in public functions as it relates to southern
Area issues
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and four years of professional experience in advertising, marketing,
public relations, and/or public information
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None