Item 3.B-February 14, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Kirstin Swagman
Position #(s): 11894
Current Title: Web Communications Specialist
Current Range: 2
Department: Dean’s Office
College/Division: College of Engineering
Account #(s): 1201-117-0002A (50%), - 0203, -1050; -2038; -3029; -6016 (Departments)
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( x ) Title Change, Proposed Title: Specialist, Marketing Communications (Engineering)
( x ) Proposed Reassignment from Range 2
to Range
3
( ) Revised PDQ only (no change in range or title)
JCC (Current
( ) Line of Progression (show titles below)
or new HR
Range:
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
__________________
Date
____________________________________________________________
Director/Chair/Dean
Manos Maragakis
Dean, College of Engineering
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Stacy Burton, Vice Provost, Faculty Affairs Date
Action Approved by the Provost/President (Completed by Faculty HR):
67517 Range:
3
Pos #(s): 11894
JCC:
EEO: 3C
Eff: 2/1/2014
Approved Title: Specialist, Marketing Communications (Engineering)
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description: Specialist, Marketing Communications (Engineering)
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1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Specialist, Marketing Communications, is responsible for developing and implementing marketing
communications plans that support the strategic goals of the College of Engineering as set by the
Dean. The position coordinates web communications and print projects and serves as a marketing
liaison to multiple University units. The position reports to the Dean of the College of Engineering and
works closely with the Office of Integrated Marketing.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
30% - Marketing Communications Planning and Coordination for College of Engineering
 Develop, formalize, and execute a marketing plan for the College of Engineering
 Identify existing aspects of marketing efforts within the college; develop and implement plan to
incorporate into centralized effort
 Manage all marketing activities in collaboration with Engineering faculty, staff and outside
entities
 Identify target markets and funding opportunities
 Lead regular meetings with marketing and communications colleagues to identify and prioritize
current and new projects (i.e., drone program, cyber security, earthquake center, etc.) as well
as develop strategic communications plans; attend Dean’s meetings as necessary
 Lead planning and production for College’s annual magazine including coordination with
faculty, content development, and collaboration with design team to ensure the magazine
communicates the vision laid out by College leadership
 Serve as liaison between Integrated Marketing and the College of Engineering to ensure
College needs are met, that projects benefit the University as a whole, and to ensure the
University website guidelines are followed
 Manage other marketing projects such as photo shoots, requests for information/stories from
press, journals, research organizations, governor’s office, other,
30% Web Writing and Publishing
 Develop new/maintain existing webpages within CoE website supporting strategic College
initiatives, such as the newly funded Nevada Advanced Autonomous Systems Information
Center (NAASIC), and other priority efforts
 Develop project strategies and timelines for developing or redeveloping College-affiliated
websites in line with priorities set by the Dean
 Write, edit, develop and publish content on relevant e-newsletter, news stories and events
websites
 Work within a content management system to write, edit and publish College-related
information on the Web
 Coordinate website maintenance within the College
30% - Outbound Marketing Communications
 Develop and conceptualize outbound communications to key external audiences such as
donors, alumni and industry influencers (i.e., IGT, IBM, etc.) for identifying prospective income
and research gifts to Engineering faculty and to create collaboration on projects with outside
Position Description: Specialist, Marketing Communications (Engineering)
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entities; collaborate with Director, Development from Development and Alumni Relations on
fund raising opportunities
Coordinate printing projects and work with external vendors for printing of brochures and other
promotional items for students, campus community, and outside advertising
Write scripts and advertising copy for marketing videos/television, print
10% - Internal Communications, Education and Outreach
 Develop internal communications platforms and strategies to communicate with internal
stakeholders and promote awareness of College branding efforts
 Produce email and print communications for the Dean to announce new initiatives or
communicate with college stakeholders
 Communicate to students via internal channels such as blogs, email and WebCampus
 Coordinate with the Dean to identify high-priority research papers; provide technical editing
services for researchers as requested
 Use social media to keep college stakeholders informed about college efforts and projects,
i.e., Facebook, LinkedIn, Twitter, etc.
 Produce white papers and presentations educating units about best practices and trends in
higher education marketing
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
While the college’s specific goals and strategies are set by College leadership, the Specialist is
significantly free to make independent decisions regarding formatting, presentation and other editorial
decisions provided they fall within the direction provided. The position consults with the Dean in
prioritizing current and new marketing projects and assists in strategic planning of the College’s
marketing Plan.
Impact:
The Specialist’s decisions have a large impact on the success of the College in reaching its goals in
regard to student recruitment, fundraising and stakeholder engagement. Poor decisions may have an
adverse effect on recruitment, retention and development projects.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Journalistic writing, including Associated Press style
 Marketing-based writing techniques
 Web-based marketing
 Information architecture
 Higher education issues and audiences
Skills:
 Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email) and social
marketing concepts and other electronic technologies
Position Description: Specialist, Marketing Communications (Engineering)
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Use of social media
Basic use of Adobe Creative Suite applications
English/grammar usage
Excellent verbal and written communication in order to write purposely and persuasively
Organizational and time management
Ability to:
 Break down convoluted concepts into understandable ones
 Write for a specific demographic audience
 Maintain confidentiality of sensitive information
 Maintain professional business and work ethics and standards
 Work and interact with a diverse population
 Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner while
maintaining focus on organizational goals
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Department/College colleagues
Administrative Assistant
Administrative Faculty
Academic Faculty
Integrated Marketing
President’s Office, External
Affairs staff
External
Media/Press
Federal, State and local
agencies
Printing Vendors
Reason for Contact
To execute projects
To gather information, seek input
To gather information, seek input, gain approval
To gather information, seek input, gain approval
To collaborate and coordinate on projects and web site
construction per University guidelines
To gather and to give information on Engineering projects to the
President’s Office and to coordinate advertising and promotion of
same
Reason for Contact
To release and relay research and other information on
Engineering projects being conducted in the College
To coordinate research, give information regarding research being
conducted at the University for possible collaboration
To procure printing services
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
Position Description: Specialist, Marketing Communications (Engineering)
b.
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Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and four years, or a Master’s Degree and two years, of experience
in marketing-based writing
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None