Sales Pitch Speech
Begin Wednesday, May 5
Job 1: Create a product or service
Job 2: Create a short, catchy slogan that connects to product/service
Job 3: Create a 1 to 3 dimensional visual aid that represents your product
or service
Job 4: Using Monroe’s Motivated Sequence and incorporating ethos, pathos,
and logos, create a 2-4 minute sales pitch for your product/service.
Your persuasive speech (sales pitch) will include the following:
 Monroe’s Motivated Sequence
1. The Attention Step
2. The Need Step ( the audience needs this product/service)
3. The Satisfaction Step (the product is going to fulfill that need)
4. The Visualization Step (this is what is going to happen after the
buyer gets the product)
5. The Action Step (how do you get the product)
 Ethos: Establish your credibility as a seller of the product
 Show personality and character, but don’t be a stereotypical
salesperson who would do anything to sell a product- it’s not
realistic
 Avoid deception such as false evidence, presenting ideas of
others as if they were your own, appealing to emotion of
audience without basis in provable fact, and/or pretending to be
an authority when you are not
Logos: Show the logic in your presentation
 Use evidence that your idea will benefit the buyer: fact,
statistics, narrative/anecdote, example, comparison, testimony
of expert (ok, we know they aren’t really-pretend for this one)
 Present a logical, organized argument that the audience should
buy your product/service
 Show how each piece of evidence leads toward your desired
conclusion- the audience wants to buy your idea
Pathos: Appeal to the needs and desires of your audience, but
avoid appealing only to the emotions of your audience
 You may appeal to emotions, but present a truthful argument to
convince the audience to buy
Sales Pitch Speech Rubric
/50 points
Introduction (Attention and Need Steps)
/10
Attention getter 0 1
2
Includes catchy slogan 0 1 2
Shows why audience needs/wants the product/service 1 2 3 4
Establishes ethos 0 1
2
– sincerity competence experience common ground
Body (Satisfaction and Visualization)
/15
Shows how the product/service will fulfill need 0 1 2 3 4
Shows what will happen when audience gets product/service 0 1 2 3 4
Uses logos 0 1 2 3 4
–facts statistics anecdote testimony example comparison
Uses pathos 0 1 2
-does not appeal only to emotion, pitch should be fact based
Connects
clever, catchy slogan 1
Conclusion (Action Step)
/5
Draws together all components of speech 0 1 2
Restates slogan 0 1
Concludes with appeal to buy product/service 0 1 2
Visuals /5
Points out visual(s) during speech 0 1 2
Visual clearly explains product/service 0 1 2 3
Eye contact 0 1 2 3 4 5
- Sustained
intermittent
-Peruses audience
minimal
Vocal expression 1 2 3 4 5
___volume
hard to hear – varies volume
___varied rate/pitch
monotone/too fast or slow-voice inflections/varies speed
Time: ______________
-1 point per 10 second over or under ___________
Up to -5 points for disorganization ___________
You must hand this rubric into me prior to giving speech, -5
points if you do not have it!
Sales Pitch Speech Outline
You will create an outline for your Sales Pitch Speech as well as your Final
Exam Speech.
Follow these guidelines for the content of the outline.
Introduction, body and conclusion should have Roman numerals 1 2
Make sure you include slogan in intro and conclusion 1 2
Incorporates Monroe’s Motivated Sequence Steps 1 2 3 4 5
Identify where you will incorporate visual into speech 1
Outline set up (add the necessary A., 1., a., etc.) :
I.
Introduction
A. Attention Step
1.
2.
B. Need Step
II. Body
A. Satisfaction Step
B. Visualization
III. Conclusion
A. Action Step
B. Slogan
The outline format is expected to be correct.
Correct divisions: I. A. 1. a.
1 2
Period following each numeral and letter
1 2
Words and phrases only
1 2
Margins for each division even
1 2
Begin with a capital letter
1 2
Total Possible points ___/20 = ___/10
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
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Your rough draft is due on Wednesday, May 28 (5 pts.)
A typed copy is due on Monday, May 3, for teacher review (5
pts.)
Two typed copies of your outline are due at the start of your
speech (10 pts.)