PRINT AD
Selling Good Character
• You are an advertising executive
• Your advertising firm has been asked to develop a Print
Ad to sell a positive character trait
• You would not want to turn down work, even if you
weren’t crazy about the job!
• You must write a catchy slogan and create an eyecatching design for the ad
Your Role
• Your audience—the people you are targeting your Print
Ad to—are other middle school students
• Make sure your Print Ad is interesting to and suitable for
your audience
• These Print Ads will hang up in the hallways of YMS
Audience
• Your Print Ad may only contain up to 8 words!
• The character trait you are selling must be prominently
displayed (that is one of the 8 words)
• Slogans should be short and memorable
• Slogans often include literary devices, such as:
rhyme
rhetorical question
alliteration
comparison (simile/metaphor)
onomatopoeia
hyperbole (exaggeration)
Slogan
• Write the slogan first, then work on the design
• Your Print Ad should contain an eye-catching design or
illustration
• It can have people, or just a design
• Think about the use of color in your Print Ad
• Use colored pencils or crayons—markers NOT
recommended
• Do not use printed out pictures
Design
• Just like an advertising executive, you have a deadline
• You will have today, Friday, and Monday in class to work
on your Print Ad
• It is due when you walk in the door on Tuesday
Time Constraints