How to do a good
funding pitch
Katy Miller and Jessamy Gould
To pitch, or not to pitch?
• Few opportunities to directly pitch
for money in traditional sense
• More likely to be a long process of
cultivation and negotiation
Know your audience
• What audience does your org
lend itself to best?
• Why would they support you?
• How much to ask for
• How does your work relate to
key considerations in the
sector? E.g. social mobility
Head and Heart
• Inspire people through
cultivation
• Strong rationale relating to
business benefit, alignment
etc.
The journey
• Not one-off pitch –
series of cultivation
activities
• Finding the right person
• Tenacity and
determination!
Funder and Partner
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CSR
Employee vol/engagement
Employee development
Networking
Relationship Management
Urgency – closing
the deal!
• Follow up
• Regular engagement
• Timelines – urgency
Questions