Campus Report 2012
Ipsos Training Center
© 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
may not be disclosed or reproduced without the prior written consent of Ipsos.
Main Achievements
During 2012, the Ipsos Training Center (ITC) reached the following main achievements:
• Former Synovate employees were welcomed to our e-learning platform without any major
issues reported:
─
A 56% growth in employee accounts
─
A 133% growth in course registrations
• Update of the contents of the products’ training courses to match the new Ipsos’ offer:
─
49 new products’ courses (mainly Marketing, Loyalty, Operations, IOTX and Social Spaces driven)
• Running the Marketing School in 7 different locations and significantly increasing the
number of attendees being certified
• Hosting 211 webinars for the different WSBLs to shorten the transition process and help
all employees get familiar with the new products and methodologies and to know who is
who in this Better Ipsos
• Developing a PROGRAM feature in the ITC campus enabling the grouping of courses and
case studies under a common umbrella and defining which are mandatory and which are
optional
• Improving our management and softskills training offer by launching 11 new titles, 4 of
which in refer to Project Management
• Created a Learning & Development Board within Ipsos, made up of 7 L&D people from
different regions and countries
We were able to manage this growth without
increasing our ITC staff
Courses Offered
Number of courses available as at December 31st, under each category:
Category
EMPLOYEE
CAMPUS
Newcomers
Specialism
Management &
Leadership
SubTotal
CLIENT CAMPUS
Number of available
courses
5
124
34
163
Courses for clients
13
SubTotal
13
Overall Total
176
Our offer also includes 114 webinar recordings for employees and 4 for
clients
Employees’ e-Campus usage
The e-Campus is currently being used in 78 countries out of the
85 in which Ipsos operates.
Seven countries are not currently using the Campus:
• Albania
• Algeria
• Ivory Coast
• Kazakhastan
• Kosovo
• Montenegro
• Qatar
Employees’ e-Campus usage
Course Registrations per region
11%
24%
24%
41%
Americas
Asia-Pacific
Europe
Middle East and Africa
Employees’ e-Campus usage
These charts show the ITC
campus activity during 2012,
considering the number of
registrations for courses,
regardless of completion.
Country
South Africa
Kenya
Egypt
Uganda
Nigeria
UAE
Jordan
Saudi Arabia
Tanzania
Lebanon
Kuwait
Ghana
Pakistan
Morocco
Zambia
Israel
Tunisia
Iran
Bahrain
Mozambique
Iraq
MEA OVERALL
Total
1902
822
448
280
273
253
182
152
88
79
78
69
66
63
63
20
19
7
4
4
2
4874
Country
United States
Canada
Argentina
Brazil
Mexico
Peru
Chile
Colombia
Venezuela
Costa Rica
Bolivia
Panama
Guatemala
Puerto Rico
Dominican Republic
Ecuador
AMERICA OVERALL
Country
China
Hong Kong
India
Singapore
Korea
Indonesia
Vietnam
Malaysia
Philippines
Japan
Taiwan
Thailand
Australia
New Zealand
Pakistan
ASIA PACIFIC OVERALL
Total
3587
1362
1110
965
948
772
541
526
187
123
100
75
47
36
30
13
10422
Total
4348
2495
2031
1792
1058
949
915
884
815
669
664
444
415
175
169
17823
Country
United Kingdom
Germany
France
Turkey
Romania
Russia
Netherlands
Sweden
Poland
Czech Republic
Switzerland
Spain
Italy
Belgium
Bulgaria
Norway
Ukraine
Croatia
Denmark
Serbia
Hungary
Portugal
Slovenia
Macedonia
Cyprus
Greece
Bosnia
Ireland
Slovakia
EUROPE OVERALL
2012 EMPLOYEE
REGISTRATIONS
Total
1335
980
954
808
778
777
774
452
429
410
344
330
253
250
246
244
180
140
137
109
97
33
27
26
21
19
18
12
7
10190
43,309
Country Top 5 – Completion Rate
Singapore: 73,10%
Taiwan: 72,89%
Indonesia: 72,39%
Hong Kong: 72,02%
Philippines: 71,41%
Level of Completion
The following chart shows the completion level of the courses in
which employees enrolled during 2012.
Unstarted
Started
Completed
Passed
AMERICAS
37%
9%
1%
53%
ASIA PACIFIC
27%
8%
2%
63%
EUROPE
39%
10%
2%
49%
MIDDLE EAST & AFRICA
28%
13%
2%
57%
Unstarted: courses assigned but still pending to start
Started: course not finished yet
Completed: exam not passed yet
Passed: exam successfully completed / certificate has been issued
Average of Courses taken in 2012
REGION
Average of courses
taken in 2012 per
employee with
activity in the
campus during the
same period of time
Employees with
Registrations 2012 Average of courses
activity in the
per employee w/
campus during 2012
activity in 2012
AMERICAS
1974
10422
ASIA PACIFIC
EUROPE
MEA
TOTAL
2177
2087
730
17823
10190
4874
5.3
8.2
4.9
6.7
6968
43309
6.2
Average of courses taken in
2012 per employee with an
account created in the campus
REGION
AMERICAS
ASIA PACIFIC
EUROPE
MEA
TOTAL
Employees with Registrations
an account in 2012
the campus
2842
2658
2874
826
9200
10422
17823
10190
4874
43309
Average of
courses per
employee w/
account in the
campus
3.6
6.7
3.5
5.9
4.7
Penetration Rate
REGION
Employees with activity in the
campus during 2012 over
Ipsos Headcount as at Dec
31st, 2012
Employees with HC as at Dec 31st Penetration rate:
activity in the
Employees
campus during
w/activity in
2012
2012 / Total HC
AMERICAS
ASIA PACIFIC
EUROPE
MEA
TOTAL
Employees with an account
created in the campus over
Ipsos Headcount as at Dec
31st, 2012
1974
2177
2087
730
4189
3874
6207
890
6968
15160
REGION
AMERICAS
ASIA PACIFIC
EUROPE
MEA
TOTAL
47.1%
56.2%
33.6%
82.0%
46.0%
Employees
HC as at Dec
with an
31st
account in the
campus
2842
2658
2874
826
9200
4189
3874
6207
890
15160
Penetration
rate II:
Employees w/
account in the
ITC / Total HC
67.8%
68.6%
46.3%
92.8%
60.7%
Next Year’s Challenges
• Launch ASI Newcomers training program,
reflecting the new ASI Portfolio (including
case studies as additional training
methodologies)
• Launch Loyalty Legion training program
• Update the contents of our products’ training
courses to accompany Ipsos’s offer
• Evaluate the feasibility of turning the
platform into a social environment with
incremental interaction
• Increase the Management
& Softskills training offer in
the ITC
• Develop the initial layers of
The Better Leaders
Academy
• Communicate the L&D
Philosophy and ensure this
becomes part of the Ipsos
culture
• Complete the Process Training Program
• Complete the Social Spaces Training Offer
• Improve Clients offer through the ITC
• Develop and implement the
CEO’s School (f2f training)
Thank you!
