Advertising campaign awareness Majlonke
February 2011.
Nobody’s Unpredictable
Methodology
Research was conducted as a part of Ipsos Puls’ regular monthly face-to-face
Omnibus which is conducted on the total sample of 1000 respondents older than
15.
Three questions of which this particular questionnaire consisted of, were asked
only in 4 largest cities in Croatia – Zagreb, Split, Rijeka and Osijek, so sample for
this part of survey was 253 respondents older than 15.
© 2010 Ipsos
Fieldwork lasted from 3rd to 13th of February 2011.
2
Spontaneous advertising awareness - generally
Which commercials that you have seen in the last month on billboards can you recall?
By city
Majlonke - pantyhose for men; Are you
a real man?
24,8%
Zagreb
(N=159)
Split
(N=40)
Osijek
(N=21)
29,6%
12,1%
31,9%
2,4%
Supermarket chains - generally
4,2%
5,0%
4,5%
T-mobile
4,1%
4,0%
3,6%
8,4%
Dukat Sensia
3,9%
6,2%
Banks - generally
3,5%
1,6%
10,7%
9,2%
Other supermarket chains
3,1%
2,3%
4,5%
Cars
3,0%
2,0%
11,2%
Bnet
2,8%
1,1%
13,5%
TELE2
2,6%
1,1%
4,2%
Konzum
2,5%
2,6%
Dukat
2,4%
3,8%
Erste banka
2,1%
Other
Don't know / No answer
39,4%
2,4%
7,5%
6,2%
5,2%
6,6%
2,1%
45,5%
Rijeka
(N=34)
9,2%
39,4%
53,7%
74,8%
47,5%
37,6%
44,2%
43,6%
39,9%
© 2010 Ipsos
Total sample, N=253
3
Billboard awareness 1
Have you seen a billboard with a man in the pantyhose on which is written “Are you man enough”?
Total sample, N=253
Yes; 66%
No; 34%
Zagreb
(N=159)
Split
(N=40)
Osijek
(N=21)
Rijeka
(N=34)
Yes
73%
46%
49%
67%
No
27%
54%
51%
33%
© 2010 Ipsos
By city
4
Billboard awareness 2
Have you seen this billboard?
Total sample, N=253
Yes; 68%
By city
Zagreb
(N=159)
Split
(N=40)
Osijek
(N=21)
Rijeka
(N=34)
Yes
76%
47%
49%
70%
No
24%
53%
51%
31%
© 2010 Ipsos
No; 32%
5