MIRACOSTA COLLEGE
CLASS TITLE:
WRITER/DIGITAL MARKETING SPECIALIST
BASIC FUNCTION:
Under the direction of the Director, Public & Governmental Relations, Marketing and
Communications, write content for print, broadcast, mobile and online media; coordinate the
district’s social media and digital campaigns; provide assistance to the Director as needed.
REPRESENTATIVE DUTIES:
1.
Develop content for and coordinate college presence on social media sites and on the
Web as a whole. Research market trends and implement branding strategies through
participation in online activities. (E)
2.
Work with faculty, staff and administrative departments to ensure and optimize their
social media presence.
3.
Manage and evaluate online advertising, including paid social media ads, for the district
and for individual departments.
4.
Develop content and maintain marketing features on the college website, including the
college’s online social media directory, news page, virtual tour and faculty/student
profiles. (E)
5.
Develop goals and metrics to measure, analyze, and optimize effectiveness of digital
communication and marketing strategy. Monitor and track Web site and social media
initiatives via Web analytics. (E)
6.
Research, develop and write content for a variety of marketing needs, including Web
sites, social media, news releases, informational brochures, newsletters, booklets,
campus calendars of events, college-wide information systems, and other materials for
dissemination. (E)
7.
Interview students, faculty, staff and donors for story development.
8.
Assist with special events including planning, coordination and publicity.
9.
Assist in covering switchboard for regular operator’s breaks, as needed.
10.
Perform related duties as assigned.
KNOWLEDGE AND ABILITIES:
KNOWLEDGE OF:
Applicable sections of the State Education Code and other applicable laws.
Marketing and communications techniques.
Google analytics and website content management systems.
Best practices with social media.
MIRACOSTA COMMUNITY COLLEGE DISTRICT
(E) = Essential job function
8/8/14
WRITER/DIGITAL MARKETING SPECIALIST
2
Appropriate word processing and desktop publishing software, including Adobe Creative Suite.
Principles and techniques of preparing, producing, and disseminating public information.
Community college programs, activities, services and events.
Oral and written communication skills.
Interpersonal skills using tact, patience and courtesy.
Correct English usage, grammar, spelling, punctuation and vocabulary.
Modern office practices, procedures and equipment.
Telephone techniques and etiquette.
Recordkeeping techniques.
ABILITY TO:
Advertise and publicize the diverse programs, services, events, and activities of a community
college.
Accurately evaluate the value and success of communication activities.
Effectively use the Internet for promotion of college programs.
Write and edit clear, concise, accurate and effective informational materials for public
distribution.
Edit and proofread materials for completeness and accuracy.
Analyze situations accurately and adopt an effective course of action.
Conduct effective interviews and research to obtain information.
Perform a variety of duties involving frequent public contact.
Maintain routine records.
Operate a variety of office equipment including computer, printer and copier.
Communicate effectively both orally and in writing.
Establish and maintain cooperative and effective working relationships with others.
Meet schedules and timelines.
Add, subtract, multiply and divide quickly and accurately.
Work independently with little direction.
Work confidentially with discretion.
Demonstrate sensitivity to and understanding of diverse academic, socioeconomic, cultural,
ethnic and disability issues.
EDUCATION AND EXPERIENCE:
Education and experience equivalent to a Baccalaureate degree and two years directly related
work experience.
LICENSES AND OTHER REQUIREMENTS:
Not applicable.
WORK DIRECTION, LEAD AND SUPERVISORY RESPONSIBILITIES:
Not applicable.
CONTACTS:
Coworkers, public, students, staff and faculty.
PHYSICAL EFFORT:
Primarily sedentary with intermittent standing, walking, bending and stooping, occasional light
lifting and carrying of objects weighting 25 pounds or less; ability to work at computer, including
MIRACOSTA COMMUNITY COLLEGE DISTRICT
(E) = Essential job function
8/8/14
WRITER/DIGITAL MARKETING SPECIALIST
3
repetitive use of computer keyboard, mouse or other control devices; ability to travel to a variety
of locations on and off campus as needed to conduct district business.
EMOTIONAL EFFORT:
Ability to develop and maintain effective working relationships involving interactions and
communications personally, by phone and in writing with a variety of individuals and/or groups of
individuals from diverse backgrounds on a regular, on-going basis; ability to concentrate on
detailed tasks for extended periods of time and/or intermittently while attending to other
responsibilities; ability to work effectively under pressure on multiple tasks concurrently while
meeting established deadlines and changing priorities.
WORKING CONDITIONS:
Primarily works in an office environment. Subject to frequent interruptions by individuals in
person or by telephone, intermittent exposure to individuals acting in a disagreeable fashion.
May work at any district location or authorized facility during day and/or evening hours with
occasional evenings, and/or weekends on an as-needed basis. Occasional local travel may be
requested.
MIRACOSTA COMMUNITY COLLEGE DISTRICT
(E) = Essential job function
8/8/14