Coordinator, Web Systems, Health Sciences and UNSOM (LoP)

Item 2.C-June 14, 2013
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See for complete instructions.
Incumbent(s) Name
OR New/Vacant:
Range /
Current Title:
Department: Health Sciences – Marketing
College/Division: Vice President, Health Sciences
and Communications
/Dean, UNSOM
Account #(s): 0000-000-0000
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
(X) Line of Progression (show titles below)
Pos #: Range:
Coordinator, Web Systems
Manager, Web Systems
I certify that the statements in this description are accurate and complete to the best of my knowledge.
Employee’s Signature
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
Immediate Supervisor’s Signature Susan Hill, Director, Marketing and Comms (SOM) Date
Thomas Schwenk, VP, Health Sciences, Dean, UNSOM
Approved for Salary Placement Committee review.
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Vice Provost and Secretary of University
Action Approved by the Provost/President (Completed by Faculty HR):
Effective Date:
Approved Title: See Above
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description –Web Systems Management – LoP
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Web Systems Coordinator and Manager positions report to the Director of Marketing and
Communications, Division of Health Sciences and University of Nevada, Reno School of Medicine
(DHS/UNSOM) and are responsible for the Division’s website redevelopment which includes design,
implementation, security, and continued web site improvement.
Range 3:
The Coordinator is responsible for the analysis of user needs and developing/maintaining a website
structure that meets the needs of the diverse audiences that are served by UNSOM and Health
Sciences (patients, students, medical residents, community organizations, donors and faculty).
Additionally, the Coordinator supports the migration and maintenance of departmental content into the
content management system.
Range 4 (in addition to R3 above):
The Manager works with the management team to develop strategic plans for the web for both
UNSOM and Health Sciences. The web team reports to the Director of Marketing. The incumbent
also establishes the policies and procedures that support an effective website and branding goals of
both UNSOM and Health Sciences.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
Range 3:
40% - Project Management
 Implement and maintain a content management system (CMS) that supports the enterprise
needs of UNSOM
 Manage all aspects of the Division’s diverse web projects, including project planning,
execution, timing, functionality, quality and cost
 Apply project management processes and methodologies to ensure projects are delivered on
time, within budget, adhere to high quality standards, and meet customer expectations
 Research and resolve issues to ensure project goals and requirements are met
 Create technical documents on web site structure and function for staff and end-users and
train users
35% - Application Development
 Design the Division’s website applications and services using contemporary techniques
 Develop code using object-oriented principles to supplement and enable the functionality of
the CMS
 Perform unit testing and quality control as appropriate on all system changes and new
 Identify and resolve coding issues for the website
 Identify the data needs for the website and secure solutions
25% - Website Business Process Analysis
 Work closely with all levels of leadership and staff statewide in gaining cooperation, support
and information for successful implementation of the website redevelopment
Position Description –Web Systems Management – LoP
Page 3
Elicit and document website business processes and changes to business processes including
using student and faculty surveys on usage and activities on the website
Document pathways used by key website audiences/customers
Create logical structure for website and data stores from business knowledge
Range 4 (in addition to above R3):
35% - Project Management
 Work with the management team to develop the strategic plans for the UNSOM and Health
Sciences web presences which may include social media considerations
 Attain key goals and milestones on the development of a new web presence for UNSOM and
Health Sciences
 Monitor and manage the web site budget
 Utilize expertise and leadership skills to direct project team members and to resolve issues to
ensure project goals and requirements are met
 Assign work, supervise, and evaluate staff performance in maintenance and updating of
content and creation of web site pages
25% - Application Design and Development
 Research new designs for application on Division’s website and implement
20% - Website Business Process Analysis
 Same as above
20% - Policy Development & Communication
 Develop administrative procedures for the web systems support team
 Communicate procedures and updates to the departmental positions responsible for
maintenance of the content on the web pages they own
 Oversee regular training and communication on the CMS and web changes
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
Range 3:
The Coordinator has autonomy to take actions or make decisions as required to keep the web site
available and performing optimally. The incumbent also makes decisions on the technical structure of
the website, how to overcome CMS challenges, in establishing a brand unique to UNSOM and in
gathering information. The Director is consulted on long-range goals of the unit to ensure mission is
being achieved.
Range 4:
The Manager has autonomy to make decisions on assignments to staff, to establish policies and
procedures and set strategic goals for the website based on input from the executive team.
Additionally, decisions are made on time frames, goal setting, and priorities for website migration
based on the strategic directions provided by executive management. The Director is consulted on
long-range goals of the unit to ensure mission is being achieved.
Position Description –Web Systems Management – LoP
Page 4
Range 3:
The work of this position impacts daily operations requiring web technologies throughout DHS and
UNSOM. The audience of donors, researchers, prospective and current students and faculty would
not receive the most accurate and up-to-date information for use in their decision making processes.
The success of the Practice Plan mission could be jeopardized if inaccurate information was uploaded
to the site and would impact revenues.
Range 4:
The DHS website is an important contact point between the public and the Division. If the web site is
not seen as professional and/or is not easily utilized, the reputation of DHS and UNSOM would suffer
and the unit would fail in its mission to reach its audiences in the most efficient way. Project-related
decisions may impact budgets and deadlines or goals of the unit.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
Range 3:
 Information systems architecture, design, development, and implementation
 Web-based systems principles and processes; accessibility and usability standards and
compliance requirements; and communications protocols
 Markup languages such as HTML, XHTML, and XML
 Programming languages and platforms to include some of the following: C#, VB, ASP,
 Relational databases
 Database query languages
 Object-Oriented software design and development
 Web site architectures such as ASP.NET Web Forms and Model-View-Controller
Range 4:
 Clinical/hospital educational environment
 Web platform branding
Range 3:
 Project management principles and processes
 Excellent verbal and written communication to include speaking and presenting to groups
 Strong interpersonal and human relations skills
 Analytical decision making, problem solving, and consensus building skills
 Excellent operating procedure writing and business process diagramming
 High proficiency in use of a personal computer and current software applications including but
not limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email)
Range 4:
 Strategic planning and goal setting
 Mentoring and supervision of staff
 Leadership skills
Position Description –Web Systems Management – LoP
Page 5
Ability to:
Range 3:
 Work independently and as part of a small team to produce deliverables
 Communicate confidently with a wide variety of people throughout the organization
 Apply institutional messaging to projects
 Understand and work creatively within budgetary limitations
 Work in a team environment, sharing responsibility for project and priority setting
 Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner while
maintaining focus on organizational goals
 Be sensitive to cultural and ethnic diversity issues
Range 4:
 Manage and develop staff to maintain required level to perform and to achieve unit and
university goals; work as a collaborative team leader
 Optimize time and resources through short- and long-term planning
 Understand and interpret contractual language regarding scope of work and formalized
policies, guidelines, rules, and regulations
 Manage resources effectively and efficiently
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Range 3:
Deans, Chairs, and staff
Committee members
CMS users
Integrated Marketing
Reason for Contact
To coordinate projects, model processes, provide technical advice
To drive consensus, establish policy, respond to concerns
To encourage engagement, provide assistance
To secure necessary server and database management support
To ensure University IT and marketing protocols are followed and
to discuss website interface and problem resolution
Range 4 (plus R3 above):
Range 3:
CMS Vendor
CMS Host
Web Services Providers
Range 4 (plus R3 above):
Same as above
Reason for Contact
To acquire updates, training, support, etc.
To administer and configure servers, security, etc.
To set up and maintain external web services
Position Description –Web Systems Management – LoP
Page 6
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
Minimum educational level, including appropriate field, if any.
Range 3 or Range 4:
Bachelor’s Degree from a regionally accredited institution
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Range 3:
Bachelor’s Degree and four years, or Master’s Degree and two years, of experience in
web project management, programmer, developer, or related role
Preferred Licenses or Certifications: None
Range 4:
Bachelor’s Degree and five years, or Master’s Degree and three years, of experience
in web project management, programmer, developer, or related role
Preferred Licenses or Certifications: None
Indicate any license or certificate required for this position.