Item 9.F-January 10, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name (if applicable): Lorraine O’Neill
Position #(s): 12199
Current Title:
Current Range:
(JCC: )
Department: Nevada Industry Excellence (NVIE)
College/Division: VP, Research and
Innovation
Account #(s): 1320-121-08AU
Action Proposed: (check all that apply)
(X) New position: Proposed Range: 2
Proposed Title: Coordinator, NVIE Program and Marketing
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
JCC (Current
( ) Line of Progression (show titles below)
or new HR
Range:
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature Terry Culp, Deputy Director, NVIE
__________________
Date
____________________________________________________________
Director/Chair/Dean
Sandra Haslem, Director, NVIE
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Mridul Gautam
Date
Vice President, Research & Innovation
Action Approved by the Provost/President (Completed by Faculty HR):
67492 Range:
2
Pos #(s): 12199
JCC:
EEO: 3D
Eff: 1/1/2014
Approved Title: Coordinator, NVIE Program and Marketing
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description - Coordinator, NVIE Program and Marketing
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Coordinator, Nevada Industry Excellence (NVIE) Program and Marketing, works directly with
Nevada Industry Excellence (NVIE) Project Managers and staff as well as partners and clients to
speed the flow of new technology, information, best business practices, and workforce development
by providing direct support services in marketing and administration for NVIE initiatives. Program and
marketing support plays a key role in achieving sales in order to meet NVIE cash flow requirements.
Economic impact from all projects and events is a requirement as measured by client surveys as well.
The position reports to the Deputy Director, NVIE.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
35% - NVIE Marketing Plan
 Produce and implement marketing plan which typically includes print and digital collateral and
email promotion; ensure brand guideline consistency
 Develop content marketing to build loyalty, trust, and brand awareness
 Develop e-marketing to enhance relationships with clients, partners, stakeholders and to
encourage customer loyalty and repeat business
 Apply best practices for marketing program
35% - Marketing Implementation and Support
 Provide marketing support in general and e-marketing specifically aligned with NVIE’s
business strategy
 Assure e-marketing compliance with Controlling the Assault of Non-Solicited Pornography And
Marketing Act of 2003 (CAN-SPAM)
 Ensure website compliance with University Information Technology and Communications
Office policies and procedures
 Collaborate and coordinate with NVIE staff, providers, and vendors
 Coordinate and communicate marketing content with publisher of monthly NVIE e-newsletter
 Foster and maintain relationships with partner agencies that also serve NVIE’s community of
clients and providers
 Coordinate marketing and networking database initiatives and resolve issues
 Manage registration and payment accounting and ensure compliance with University policies
30% - Workshop Support
 Coordinate workshop marketing with workshop Project Managers
 Create and maintain online registration and payment functions for workshop on NIVE website
 Provide client support for questions and issues with web registration/payment
 Assist clients with phone and in-person workshop registration/payment; comply with Nevada
System of Higher Education (NSHE) and University of Nevada Reno cash handling and
security policies
 Maintain inventory and resupply workshop consumable supplies, promotional items, workshop
equipment, participant workbooks
 Update electronic workshop presentation files
Position Description - Coordinator, NVIE Program and Marketing
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Produce participant rosters, sign-in sheets, identification badges, certificates, etc.
Create and maintain online registration and payment functions for workshop on NIVE website
Provide client support for questions/issues with web registration/payment
Attend workshops to provide administrative support to the Project Manager on-site
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
NVIE is essentially functioning as a comprehensive “consulting business” within NSHE and the
University. In working with NVIE staff, partners and commercial sector clients, the Coordinator needs
to support NVIE staff in order to maintain a positive relationship among partners, providers, clients
and NVIE. Challenges typically can occur in coordinating marketing and networking database
initiatives and resolving complexities to a successful completion in a timely fashion, i.e., unforeseen
difficulties may cause tardiness and set a project behind schedule. Also, staff, partner and client
schedules may present pressing challenges in order to meet certain deadlines.
Impact:
The decisions of the Coordinator affect the effectiveness of NVIE and the unit’s relationship with the
commercial sector, NSHE, the University, and NVIE’s partners. Resourcefulness in coming up with
solutions to issues is needed to successfully resolve such issues in order to keep the NVIE viable and
relationships stable. The decisions determine success in achieving NVIE growth with a positive
impact on NSHE and Nevada’s economy through promotional and administrative support efforts.
Positive client and partner relations are crucial for continued success of the Industrial Extension
program and the positive image that it brings to the University and NSHE.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Program coordination and management of marketing projects and database oriented initiatives
 Accounting as it relates to managing records for registrations for classes
 Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM)
Skills:
 Proficiency with MS Office Suite, Adobe CS (Acrobat Pro, Dreamweaver, Photoshop), basic
HTML, software applications for web content maintenance/management, email marketing
program management, video library, preparation and distribution of electronic and print
collateral and materials
 Strong interpersonal and relationships skills
 Outstanding verbal and written communication
Ability to:
 Work in a team with a constantly changing environment
Position Description - Coordinator, NVIE Program and Marketing
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Exert up to 10 pounds of force occasionally
o Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible
amount of force frequently
o Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push,
pull, or otherwise move objects, including the human body
o Sedentary work involves sitting most of the time, but may involve walking or standing
for brief periods of time. Jobs are sedentary if walking and standing are required only
occasionally and all other sedentary criteria are met.
Work unusual hours and/or long work hours to meet deadlines including some weekend time
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
NVIE Project Managers and staff
University Information
Technology, University
Communications Office
Controller’s Office
Reason for Contact
To provide support for marketing and program implementation
To ensure web guidelines are in compliance with University
policies and procedures
External
NVIE partners and commercial
sector clients throughout the
state
Workshop participants
Reason for Contact
To provide services support to make companies in the state of
Nevada more profitable and globally more competitive
To coordinate accounts connected to workshop registration
payments
To answer questions and provide guidance for registration and
payment for workshops
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years of professional experience involving marketing and
database processes and practices
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
A valid driver’s license and personal vehicle for reimbursable travel expenses