ABSTRACT CREATIVE RESEARCH PROJECT: Edmodo Social Networking Case Study: Redefining School Public Relations in a Digital World STUDENT: Deborah Ross DEGREE: Master of Arts in Public Relations COLLEGE: College of Communication, Information, and Media DATE: July 2014 PAGES: 106 Touch screen tablet computers and mobile devices are making their way into America’s classroom, innovating education and redefining the teachers’ role in public relations. To help gain a better understanding of how teachers utilize the Internet and Social Media, a qualitative study was created to explore the teachers’ approach to strategic communications. This study examined Edmodo to see if social networking impacts how school organizations should manage public relations. Edmodo is a free and secure educational website application that allows teachers and students to instantly communicate online during and after school. Data collected from this study include teacher emails, surveys and expert interviews to help explain teacher insight and attitude towards strategic communications and teacher public relations. The results support James E. Grunig’s (2006) Global Public Relations Theory that modern-day public relations is moving toward strategic communications management and shifting decision-making power from the top-down. Findings should help educators better understand social networking implications on schools and prove beneficial to the practice of public relations in education, business, not-for-profit and government.