Job Description
Job Title: Marketing Research Manager
Submit Resume to: Recruiting@spe.org
SUMMARY/JOB PURPOSE
Manages the market research program for the western hemisphere. Primary responsibility is to
conduct surveys for various programs and report findings back to clients. Works with Marketing Data
Manager and Research Manager of the eastern hemisphere to manage the market research program
that includes short and long-term research projects, data analysis projects, and reporting to staff and
members. Works with accounts management staff to ensure member data, customer data, and
campaign metrics are measured, tracked, and reported as needed.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be
assigned.
 Works with accounts staff and consult with clients to understand their business objectives.
Develops corresponding market research projects to ensure relevant data is available for
background briefs and marketing strategy planning.
 Work with marketing team to establish research objectives, define appropriate research
methodology, develop research instruments, conduct research, analyze and report results,
determine implications and offer recommendations.
 Provides background data, such as demographic information, about target audiences to
accounts staff about the target audiences; may also help identify knowledge gaps.
 Conducts internal and external surveys, and creates relevant reports and presentations from
research efforts. Measures and reports survey response results, and recommends future
strategies and tactics.
 Compiles data from existing internal data sources to compile member demographics, track
member behaviors, and profile demographics of event attendees.
 Carries out competitor research market research and analysis; interprets data from various
sources. Creates product reports as needed to provide background.
 Carries out event surveys for the western hemisphere; calculates and reports CSI scores.
 Helps establish metrics (such as the Customer Satisfaction Index) that measure the ongoing
performance of customer-related projects and support Key Performance Indicator initiatives.
 Utilize data management and statistical analysis software to extract and develop insights from
data.
 Determine the level of satisfaction with SPE products and services on an ongoing basis,
identify new opportunities and make recommendations for improvement. Identify trends in
the marketplace and analyze the purchasing behavior of members and customers over time.
 Meets periodically with other global marketing team members to provide input to overall
marketing best practices and strategies, and ensures regional practices support and coordinate
with the overall agreed-upon marketing best practices.
 Obtains cost estimates as needed, tracks committed and actual budget expenditures, and
keeps projects on-time and within budget. Assists in establishing methods to tracks ROI on
various campaign components, helps evaluate marketing campaign results.
 May manage outside research firms to supplement quantitative and qualitative research
requirements, and providing research services to member sections.
SUPERVISORY RESPONSIBILITIES
None
Job Description
JOB SPEICIFICATIONS:
EDUCATION and/or EXPERIENCE
Bachelor's degree in Business, Marketing or Behavioral Science and minimum of five years related
experience including the management or direction of research projects. An MBA or MSMR is a plus.
Exposure to or experience in the oil and gas industry is desirable.
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable individuals with disabilities to perform
the essential functions.
 Knowledge of market research software (e.g., Survey Gizmo, Verint, Survey Monkey,
Qualtrics), HTML, database protocol, and statistics is essential.
 Able to conceptualize project objectives and formulate research approaches to achieve project
results.
 Strong ability to formulate questions that accurately address the research issue and compose
clear, succinct surveys.
 Can translate data findings and create effective PowerPoint presentations and concise written
research reports that include succinct executive summaries, descriptive narrative, and clear
charts and graphs.
 Can effectively present information and respond to questions from groups of managers,
clients, and customers.
 Can establish metrics to track and provide ongoing improvement in market research services.
 Good people skills; can work with many different people in different departments and
functions, local and long distance; keeps projects on schedule; develop alternative plans in
the event of potential roadblocks; detail oriented; can manage projects from concept to
production, including overseeing schedules and budgets.
 Able to calculate confidence levels and sample sizes, and use and apply research-related
statistical methods such as weighted averages, regression analysis and standard deviation.
 Can easily solve practical problems and deal with a variety of concrete variables in situations
where only limited standardization exists. Able to apply independent judgment to synthesize
large amounts of data into usable information.
 Has good understanding of performance metrics, and is able to apply findings from research
to marketing strategies.
 Understands and applies marketing principles to research approaches to meet project
objectives.
 Employs strong computer skills (email, Outlook calendar, Internet and intranet environments,
Microsoft Office Word, Excel, and PowerPoint).
Other Qualifications and Competencies that are important to success at SPE include:
 Building Collaborative Relationships
 Customer/Member Relations
 Developing Other
 Fiscal Management
 Fostering Teamwork
 Initiative
Job Description
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Managing Performance
Problem Solving
Project Management
Results Orientation
Written and Oral Communications
TRAVEL REQUIREMENTS
Must be able to travel both domestically and internationally, both single-day and multi-day overnight
stays, possibly ranging up to 15%.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Able to analyze
complex data sets to gain insight from them, then present findings effectively in graphical form to
allow ease of understanding.
ORGANIZATIONAL CULTURE
At SPE, we feel it is important to find employees who are a match for our culture. Employees who
reflect these values will find themselves more at ease and better able to thrive within our
environment.
 Accountability & Integrity
 Global Mindset
 Forward Thinking and Open to New Ideas
 Member Orientation
 Open Communications
 Safety Mindset
 Strive for Excellence
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to operate, use or place
objects, tools, or controls and effectively communicate. The employee frequently is required to
remain stationary for periods of time. The employee may occasionally be required to move or reach to
high or low spaces. The employee must occasionally lift and/or move up to 20 pounds. May be
required to detect, recognize and observe objects near and at a distance, as well as perceive color and
estimate depth.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. Reasonable accommodations may
be made to enable individuals with disabilities to perform the essential functions.
The workstation for this position will be in a cubicle and the noise level in the work environment is
usually quiet to moderate.
This job description is subject to change at any time.