Job Description
Title: PR and MARKETING OFFICER
Contract: Full time Maternity Cover (14 months)
Locations: London, Islington N1
Interviews: London, 8th and 9th April
Salary: c£28,000-£30,000 pa
Directly reporting to: Business Manager
Functionally reporting to: MD, Senior Management Team (SMT)
Job Purpose:
Working as central Communications resource, the capable all round communications
professional will maintain our profile and corporate image and increase collections.
This is an important role with the chance to be involved in a range of tasks, from writing copy,
to delivering both PR and marketing plans Social Media advertising and relationships with
the press and our charity partners. Key aspects of the role will be planning, production and
delivering marketing materials, therefore general print management and coordination
experience is essential. Adept at designing and creating ad hoc small pieces of marketing
collateral with InDesign, the role includes liaising with departments across the organisation
and working closely with third party logistics, graphic designers and printers. Day to day
press office duties and working with the head of the team to ensure the company’s brand
guidelines are adhered to.
A content management system (Wordpress) is used to ensure the company website is kept
updated.
Principal Responsibilities:
With support from the Business Manager, the post holder will ensure:
1. End to end responsibility for high volumes of marketing collateral, organising
production using third party suppliers.
2. Follow various brand guidelines, writing design specifications, involvement in some
copy writing, proof reading and commissioning print runs
3. Supporting the entire business in brand related and marketing tasks
4. Take lead on both development and practical implementation of PR and media plans
including contacts and database management, fielding journalists calls and press
release distribution
5. Online and social media advertising
6. Responding to public queries through social media, working with the Helpline
7. Monitoring and evaluation of activities
8. Uploading prepared content to maintain website information and copy
Principal Accountabilities Competencies & Attitudes
Your track record will encompass these skills and demonstrate:
1. proven ability to project manage input from many stakeholders to achieve effective
teamwork
2. sound knowledge and practical awareness of the whole graphics design to print process
3. a sharp eye for detail in copywriting - ensuring that legalities and sensitivities are
understood and respected
4. negotiation of optimum pricing and quantity of print runs
5. experience of managing project budgets and financial reporting
6. attention to detail, good written English
7. familiarity with Microsoft Office and key Adobe Creative Cloud products (especially
InDesign, Photoshop)
The post holder will be expected to undertake their duties demonstrating the following core
competencies: A commitment to the company, effective communication and positive
influencing skills. a customer-focused attitude, an openness to change, an appreciation of
equality at work, a spirit of team working with colleagues across the organisation, At all times
working efficiently, effectively and flexibly. Please note - This is a description of the duties
and responsibilities of the job at date of publication. The duties may change over time as
requirements and circumstances change. The post holder may have to carry out other duties
as may be necessary from time to time
PERSON SPECIFICATION
Marketing Coordinator
Please Note. This person specification sets out the essential, skills, knowledge, experience and
abilities required in order to effectively carry out this job. The criteria set out below, will be used
when assessing your application form and in any of the questions you will be asked if you were
called to attend an interview. It will be used to identify your suitability for the job. Therefore,
when completing the application form please address these criteria.
Method of Assessment
X indicates where evidence will be gathered and
assessed, it may be gathered from either one, two or
all three of the following and may be substantiated by
consulting your referees:
Application Interview
Q & A’s
Test
1. Knowledge & Experience
1. Have proven experience working in a busy
marketing or communications department or PR
agency with marcomms focus
x
x
2. It’s vital the candidate have a number of years
experience working in marketing and PR either in
house or at an agency.
x
x
x
x
4. End to end experience of producing collateral from
new brief to print
x
x
5. Experience and knowledge of creative process and
graphic design
x
x
x
x
3. Experience of writing and communicating media
releases
6. Ability to build and maintain relationships both
within and external to the organisation
x
7. Experience in proof reading and copy writing skills
8. Some negotiation skills and collaborative working
experience
9. Planning and operational aspects of social media
including producing creative online copy
10. Maintaining website using CMS
11. Preferably with a PR, marketing or related
qualification
x
x
x
x
x
x
2. Ability to edit publications
3. Ability to work unsupervised and plan, organise
and manage own work to meet deadlines
x
x
2. Skills & Abilities
1. Ability to prepare compelling copy
x
x
x
x
x
x
x
x
Continued…
Application
Interview
Q & A’s
x
x
x
x
x
x
x
x
8. Creative and innovative aptitude in media/
communication projects and problem solving
x
x
9. Able to act professionally as an effective company
representative promoting the image and goals of
the company
x
x
x
x
x
x
x
x
x
x
x
x
2. Skills and abilities (continued)
4. Ability to set performance targets and monitor
progress
5. Good project management and organisational
skills
6. Skills to effectively communicate with a wide range
of people and organisations
7. Able and willing to work as part of a team, taking
responsibility for own accountabilities whilst
supporting and sharing knowledge with others to
achieve company goals
3. Special Requirements: Competencies and Attitudes
1. Commitment and a pro-active approach with a
focus on results
2. Contributing ideas for company improvements
3. Willing to take responsibility for personal
development
4. Willing to work flexible hours as required
5. A commitment to achieving company goals
Clothes Aid 4.3.2015
Test