Import Feasibility Study
September 27, 2013
Andrea Stockl
Jonas Soltero
Outline
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Product Description
Pricing (Duty & Taxes)
Cost Elements
Contacts
Place
Promotion
SWOT Analysis
Product
Clay Cooking Pots
Brand name:
Brazilian Cooking Pots.
Slogan:
“When warmth comes with art.”
Differencial Advantage:
• Eco-friendly
• Keep the food warm for about 30
minutes.
Description
Product
Association: Associação das
Paneleiras de Goiabeiras.
Materials: Clay, silt, and sand.
Impact:Impulse Economy of a Poor
Region
Market: CAD$65 billion
Canadian Restaurant and Foodservices
Association
Manufacturing
Pricing
FOB (Free on Board):
value of the imported
goods.
GST (General Sales Tax)
PST (Provincial Sales Tax)
HST (Harmonized Sales
Tax): a combination of
both.
Duty & Taxes
Pricing
Duty & Taxes
Code
Sales
tax type
British Colombia
BC
HST
0%
5%
New Brunswick
Nova Scotia
Ontario
NB
NS
ON
HST
HST
HST
8%
10%
8%
13%
15%
13%
Quebec
QC
GST + PST
8.50%
14.98%
Province
Provincial
Combined
rate
effective rate
Pricing
Cost Elements
Import c/u
Export c/u
Factory Cost
$1.00
Landed Cost
$1.49
Export Packing
$0.08
Duty 8.56%
$0.12
Freight to Port
$0.10
Tax 5%
$0.07
Marine Insurance
$0.11
Custom Broker
$0.10
Transportation
$0.20
Expenses
$0.20
Landed Cost
$1.49
Unit Cost
$1.98
Selling Price
$3.96
Profit
$1.98
Making Contacts
Bilateral trade: increased by more
than 25% (5yrs) reaching $6.6
billion in 2012.
Services:
•Export and Import Controls
•Exporting
•Importing
•Systems
•Controlled Products
•Resources
•Trade Negotiations and Agreements
•Invest in Canada
Parnership
Making Contacts
Documentation:
Canada Customs Invoice (CCI)
Confirmation of Sale (COS)
Free Trade Agreement (FTA)
Exporter's Statement of Origin
Import Declaration Form
Place
 Distributor
 Competitors
Promotion
 Trade Shows
• Show product
• Samples
 Specialize Magazines
 Social Media
 Gourmet Events
SWOT Analysis
• Eco-friendly
culture
• Geographical
Location
• Price
• Quality
• Increasing Market
4.2%
• New Markets
• Diversify
• Extreme Weather
(cold)
• Lack of modern
technology
• Financial
Reserves
• Lack of
Experience
Strengths
Weaknesses
Opportunities
Threats
• NOT Free trade
Agreement
• Competitors
• Innovative Products
(electric)
Sources
http://www.dutycalculator.com/help_center/Import-duty-taxes-when-importinginto-Canada/
http://www.pcb.ca/brokerage-canada.cfm
http://www.canadainternational.gc.ca/brazil-bresil/
http://www.alibaba.com/trade/search?fsb=y&IndexArea=product_en&CatId=&
SearchText=clay+cooking+pot+usaommerce_international/index.aspx?lang=en
g&menu_id=16
Thank You