2009 CFCC Annual Planning Retreat
June 19, 2009
BB&T Auditorium, McKeithan Center
Cooperation gets teams pulling together.
Staying focused on the organization’s mission ensures they pull in the right direction.
~ Eric Harvey

• Turn off cell phones…please
• Location of restrooms
• Help yourself to the candy…it’s for you. 
• Pads/pens …leave unused pads
• Break at 9:50—10:10…food available
• Door prizes at end (must be present to win)

Welcome
Dr. McKeithan-Budget Update
Presentations
Break
Presentations
Dr. McKeithan- Summative Remarks
Door Prizes
Adjournment…Happy Weekend!

Budget Update & Guidance for 2009-2010

2009 CFCC Annual Planning Retreat
June 19, 2009
BB&T Auditorium, McKeithan Center
Kim Lawing, Vice President

• Institutional Effectiveness Administration
• Planning
• Accreditation Compliance
• Research
• Public Information
• Printing Services
• Other Duties as Assigned

2009-2010
IE Planning Priorities--PIO

Purpose Statement of
Public Information Office
Promote CFCC services and programs to citizens of New Hanover and Pender counties and to help maintain a positive image of the college to the public.

Commonly Used Marketing Tools Used by Public
Information Office
•Paid Advertising
•News Media
•College Publications
•College web sites/email
•Social Media
•Public Events
•Trade Sponsorships
Items in red will be closely monitored this year to conserve funds.

PAID ADVERTISING
• Use student survey results to plan effective paid advertising campaign
• Target audience specific populations with ads
• Research consulting firms that specialize in paid ad campaigns to maximize resources

COLLEGE PUBLICATIONS AND
WEB SITE
• Develop annual calendar of publications with
Printing Services
• Update & implement graphics standards college-wide to improve CFCC graphical identity
• Help develop new virtual tour on web site

NEWS MEDIA
• Increase positive college-related news coverage
• Use job-related news outlets publications to promote specific college programs
• Develop electronic archive of broadcast-news clips

SPECIAL PROJECTS
• Promote new Cosmetology/Wilmington Early College
High School building
• Promote Tobacco-Free Campus policy
• Produce New Recruiting Video with TV studio and admissions staff
• Keep legislature informed of CFCC’s funding needs – especially Marine Technology
• Keep public informed about progress of bond-related construction projects through web sites, radio/tv appearances, public meetings, etc.

RESEARCH & DATA COORDINATION
• Continue to coordinate CFCC reporting to ensure that reports are submitted accurately and timely.
• Continue with goal to automate surveys, reducing the need for paper, to the extent possible.
• Attempt a higher return rate on private schools data to meet Performance Measure C:
Performance of College Transfer Students.

RESEARCH & DATA COORDINATION
• Develop historical data sets for use by faculty, staff and administrators.
• Continue work begun with System Office in
May 09, to examine the data queries for IPEDS
(federal) reports.
• Continue to support data needs for institutional effectiveness processes

• Effectiveness and Resources-Focus on streamlining production and administrative procedures in Print Shop to maximize supplies and human resources
• Communication-Collaborate with IT Services to post monthly billing reports online to improve communication
• Professional Development & Resource
ConservationInvestigate low/no cost professional development opportunities in graphic design

Institutional Effectiveness Admin.,
Planning & Accreditation Compliance
• Monitor and update CFCC on changes to regional accreditation requirements by SACS
• Ensure CFCC complies with SACS reporting requirements
• Lead efforts to begin preparations for Fifth-Year
Interim Report, including QEP Impact Report—
SACS-COC, Inc. requirement
– Serve as SACS Evaluator for 5 th Year Interim Report
• Monitor and update CFCC on changes to NCCCS
Performance Measures and CFCC results

Institutional Effectiveness Admin.,
Planning & Accreditation Compliance
• Continue training w/SPOL for planning, assessing and use of results for continuous improvement
• Update Long Range Plan and Facilities Master
Plan to account for new campus in Surf City, expansion needs at Burgaw Center due to PECHS usage and $164M Bond projects.
• Assist with development of a “How To Pass a
Bond” presentation.
• speaking of the bond…

Thanks to the bond, Frank Carter won’t have to move here…

Institutional Effectiveness, Planning &
Accreditation Compliance
• Continue to serve on Cape Fear Future Project with Chamber of Commerce
• Continue to monitor H1N1 Flu Pandemic event and work with Pandemic Flu Advisory Group to plan & implement CFCC’s response
• Speaking of the Swine Flu…

• NEXT PRESENTER…