CFCC
Commercial Financial Conference of California
1247 Lincoln Blvd., #129, Santa Monica, CA 90401
310-395-5073 www.com-fin.com
Advanced
Principles of
Asset-Based
Lending
Tuesday, October 22, 2002
Sheraton Universal Hotel
Universal City, California
(Terrace Rooms)
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CFCC
Commercial Finance Conference of California, Inc.
Regional Chapter
Commercial Finance Association
Advanced
Principles of
Asset-Based
Lending
Tuesday, October 22, 2002
Sheraton Universal Hotel
333 Terrace Parkway
Universal City, California
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_________
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(Terrace Rooms)
Advanced
Principles of
Asset-Based
Lending
This is the tenth year this
program is being offered by
the Commercial Finance
Conference of California, Inc.
(CFCC). The CFCC is a
regional chapter of the
Commercial Finance
Association (CFA). The CFA is
the trade group for the assetbased financial services
industry. Founded in 1943, the
organization numbers among
its members both small and
large independent companies.
Others are subsidiaries or
divisions of well-known parent
companies or banks. Through
application of prudent
collateralized lending
practices, the CFA and its
members are crucial to the
growth and well-being of small
and medium-sized companies.
Moreover, CFA member firms
use techniques that are basic
to all commercial lending and
apply to all companies
requiring capital for internal
growth or acquisition. The
CFA membership is dedicated
to the proposition that the
continuing success of these
businesses is crucial to our
economic system.
Program
WHO SHOULD ATTEND:

Individuals with up to 3-7
years of industry
experience. Also for those
who want to be exposed to
the latest trends in our
ever-changing lending
environment.

Individuals wanting to
improve their
understanding of other job
functions within an assetbased finance company as
well as the
interrelationships between
different departments.
COURSE APPROACH:
Combining lecture, case study,
group discussion, and
experiences of seasoned
industry leaders, the course is
presented in six segments.
Study materials are provided
at the beginning of the session.
Some lecturers may assign
short case problems to
reinforce key concepts and
gain maximum benefits from
this course. Participants are
encouraged to come prepared
to ask questions based on their
own work problems and
experience.
TUESDAY, OCTOBER 22, 2002
Morning
7:30
Registration/Continental Breakfast
8:00
Lending to the Retail Industry
Peter Schwab, Foothill Capital Corporation
Scott Diehl, Foothill Capital Corporation
9:30
Co-Lending/Syndications
Timothy Turner, LaSalle Business Credit
Gary Sampson, Orrick Herrington & Sutcliffe
10:30
Break
11:00
New Strategies For Hard Times:
Financing The Distressed Company
Mark Holdsworth, Special Value Investment Management,LLC
Steve Krawchuk, Vintage Capital
Thomas Murphy, Murphy, Noell LLC
Dave Prolman, Prolman Associates
12:30
Lunch
Afternoon
1:30
TECHNOLOGY PANEL
Issues in High Technology Lending
Kevin Otus, Emerald Technology Valuations
Selling/Optimizing Value of Your Troubled
Tech Co.
Tim Pruban, Focus Management Group
Maximizing Stakeholder Value in Highly
Leveraged Underperforming and UnderValued Tech Companies and Their
Intellectual Properties
Steven Gerbsman, Internet Recovery Group
3:15
Break
3:30
Global Trends
Current Economy and Effect on manufacturers,
wholesalers & retailers and managing the
turnaround to minimize the loss to the asset
based lender
Ed Freirmuth, Freirmuth Consulting
4:30
Closing Remarks – Gail Bernstein, PNC Business Credit
Jeff McGraa, Mellon 1st Bank
ENROLLMENT
By Mail
To reserve your place, please return this registration form and
payment. For multiple registrations, duplicate this form.
By Email
Please register at www.com-fin.com
RSVP by October 16, 2002
Please register early. CFCC members
will be given priority over non-members.
For Information
Call Christyne Buteyn
@ 310/395-5073
_______________________________________________________________________
Mail Application for Enrollment (Please Print)
Course Title: Advanced Principals of Asset-Based Lending
Fee
Member
$200.00
Non-Member
$250.00
_________________________________________________________________________
Name (First/Middle/Last)
_________________________________________________________________________
Position or Title
_________________________________________________________________________
Company
_________________________________________________________________________
Business Address
_________________________________________________________________________
City/State/Zip
_________________________________________________________________________
REGISTRATION AT THE DOOR AND AFTER OCTOBER 16TH : $250.00 Member; $300.00 Non-Member
Make check payable to:
Commercial Finance Conference of California
Mail to:
CFCC
1247 Lincoln Blvd., Suite 129
Santa Monica, CA 90401
310-395-5073 www.com-fin.com
COORDINATOR
Gail Bernstein
Executive Vice President
PNC Business Credit
SPEAKERS INCLUDE:
Gail Bernstein
Executive Vice President
PNC Business Credit
Scott Diehl
Exec. Vice President
Foothill Capital Corp.
Ed Freirmuth
Principal
Freirmuth Consulting
Scott Graves
Principal
Oaktree Partners
Steven Gerbsman
Principal
Internet Recovery Group
Dale Leshaw
Principal
William Simon & Sons
Thomas Murphy
Managing Director
Murphy, Noell LLC
Kevin Otus
Principal
Emerald Technology
Valuations
Tim Pruban
Principal
Focus Management Group
Gary Sampson
Attorney-at-Law
Orrick Herrington & Sutcliffe
Tim Turner
Sr. VP & Western Reg. Mgr.
LaSalle Business Credit
Tuesday, October 22
7:30 am-4:30 pm
Location
Sheraton Universal Hotel
333 Terrace Parkway
Universal City
(Terrace Rooms near Pool)
Advance Registrations
Fee: $200 member; $250 nonmember (includes course
materials and luncheon).
General Information
You may enroll at the door if
space permits. Early
enrollment is advised due to
space limitations. If you are
considering enrolling at the
door, please call Christyne
Buteyn at (310) 395-5073 to
confirm any changes, location,
and space availability.
CFCC reserves the right to
cancel or reschedule
programs and to change
instructors. Guest speakers
are subject to professional
commitments.
Inquiries may be directed to
Gail Bernstein at 626-432-7540.