MARKETING MANAGER
LATIN AMERICA
The Australian Trade Commission – Austrade – contributes to Australia's economic prosperity by helping Australian
businesses, education institutions, tourism operators, governments and citizens as they:
•
develop international markets;
•
win productive foreign direct investment;
•
promote international education;
•
strengthen Australia's tourism industry; and
•
seek consular and passport services
We achieve this by generating market information and insight, promoting Australian capabilities, developing policy,
making connections through an extensive global network of contacts, leveraging the badge of government offshore
and providing quality advice and services.
Specifically, we:
•
Help Australian companies to grow their business in international markets, including through administration
of the Export Market Development Grants (EMDG) scheme and the TradeStart program.
•
Provide coordinated government assistance to attract and facilitate productive foreign direct investment
(FDI) into Australia.
•
Promote the Australian education sector in international markets and assist Australian education providers
with market information.
•
Provide advice to the Australian Government on its trade, tourism and investment policy agenda.
•
Develop policy, manage programs and provide research to strengthen Australia's tourism industry and to
grow Australia's tourism market share.
•
Deliver Australian consular, passport and other government services in designated overseas locations.
•
Manage the Building Brand Australia program to enhance awareness of contemporary Australian skills and
capability and enrich Australia's global reputation.
For further details: http://www.austrade.gov.au/About-Austrade/default.aspx
To read more about Austrade, please click here and for more on the Executive Group & Austrade’s organisational
chart, please click here.
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Position Description
Title:
Marketing Manager, Latin America
Position
Number(s):
1073
Division, Unit,
Location:
International Operations, Growth and
Emerging Markets, Latin America
Level:
Austrade Overseas
Performance Level (AOPL) 4
Term:
Ongoing
Reporting to:
Marketing Manager, Growth and Emerging Markets, Sydney
Role:
Duties:
Marketing Manager, Latin America
For this role we seek a highly motivated and experienced professional to (1) lead the promotion and
strategic communication of Australian industry capability to Latin American executives, influencers
and the media and (2) articulate the importance of the Latin America region, in the context of its trade,
education and investment relationship with Australia.
The position is based in the Austrade office located in the Embassy of Australia in Santiago. The
successful candidate will promote Australian capability in Latin America. They will manage competing
project timeframes and demands from stakeholders, with minimal supervision. The individual will
possess significant experience in leading and coordinating marketing and communication activities
across a region, building a coherent narrative, but also responding to specific market interests.
Strategy & Program Development

Develop and implement an integrated marketing and communications plan (for the region and
each market) that pursues broad long-term objectives with a defined set of programs, in
consultation with the Marketing Manager, Growth and Emerging Markets Sydney and Trade
Commissioners in Latin America

Identify ways to measure the effectiveness of marketing activities for Latin America, including
identifying key performance indicators, measurement tools and benchmarks
Program Execution

Generate innovative ideas, develop project plans, manage budgets and timelines, and prioritise
critical programs and elements necessary to achieve objectives.

As per marketing plan, manage marketing activity for events in Latin America including direct
marketing, branding, promotion and collateral production

Initiate and coordinate content creation to promote Australian capability to a Latin American
audience and Latin American opportunities to an Australian audience

Identify communications channels including local media, key partners and stakeholders (such as
federal and State governments and Chambers of Commerce)

Work with Business Development Managers and other subject matter experts to create content
for distribution via targeted communication channels

Manage Latin American social media accounts and Austrade’s local language websites and
contribute to other online platforms such as austrade.gov.au, studyinaustralia.gov.au and
australiaunlimited.com

Utilise internal databases and CRM systems to support work practices
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Austrade
Regional co-ordination

Lead consultation and ideas generation across the region in the delivery of pan-regional and
market specific campaigns

Advise Austrade staff across Latin America on best practice and help build capacity within the
network for posts to undertake marketing and communications work

Convene regular annual marketing and communication planning sessions with Trade
Commissioners in each region

Work effectively with staff at Post and with a virtual team across Latin America and Australia,
including regular communication with Latin American Trade Commissioners and Marketing
Manager, Growth and Emerging Markets
Management of service providers

Identify and manage local designers, printers and agencies to deliver the marketing and
communications strategy across 6 focus countries (Mexico, Argentina, Chile, Brazil, Colombia
and Peru)

Effectively manage invoicing of third party service providers as required
Approach to work

Work collaboratively within the Austrade network to contribute to service delivery and achieve
desired outcomes, while upholding the Australian Public Service Values, Employment Principles
and Code of Conduct and Work Health & Safety (WHS) principles
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Assessment
Selection Criteria
The selection criteria highlight the essential components (skills, experience and qualities) that are required to perform
in the role effectively.
You will be asked to respond to specific assessment questions through the online application form. Your answers
will be used to assist the Selection Panel in assessing your application.
Your answers will form part of the overall assessment and are essential for you to demonstrate how your skills and
experience support you as a suitable candidate for the role. Applicants who do not answer the online application
questions as requested are unlikely to be considered for a position with Austrade.
Selection
Criteria:
1. Demonstrated experience and record of achievement in developing and delivering integrated
marketing and communication strategies (minimum 5 years’ experience in an equivalent role),
including the ability to translate business plans into marketing strategies.
2. Demonstrated marketing skills and experience across a range of channels including digital and
online, traditional and social media, collateral development and production, video, advertising,
sponsorship and events.
3. Strong interpersonal skills, including record of success in stakeholder management and working
with virtual teams, preferably in a multinational organisation.
4. Professional project management skills and the drive and discipline to ensure competing
deadlines are met on time.
5. Experience in briefing and managing suppliers within tight budgets and deadlines.
6. Superior written and verbal communications skills in English and Spanish.



An understanding of both Latin American and Australian business cultures
Written and verbal communications skills in Portuguese
Professional qualifications in communications, marketing or other relevant speciality
Assessment
Applications will be assessed by a Selection Panel following the establishment of a shortlist for interview. Once
interviews are held, an offer will be made to the applicant considered as most suitable for the role (generally within 6 8 weeks of the closing date for applications).
Unsuccessful applicants will be advised by email.
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General Information
Employment Terms
These are locally-engaged positions governed by Austrade’s Overseas Engaged Employees terms and
conditions and Chilean labour laws.
Ongoing employment with Austrade will be offered for these positions.
Salary
This position is at Austrade Overseas Performance Level (AOPL) 4.
AOPL4 Commencement salary is 50,286,849 CLP gross per annum.
Salary advancement to AOPL4 Standard Salary level (52,933,525 CLP gross per annum) can be approved
after six months of service, subject to a positive performance appraisal.
Mandatory Requirements:

Education:
- Minimum Bachelor level relevant tertiary qualification (for example but not limited to
International Business/Economics/Marketing or industry-related disciplines).

Experience:
- Minimum 5 years of experience in developing and delivering integrated marketing and
communication strategies or a similar role.

Language Proficiency:
- Applicants must be fluent both in written and spoken Spanish and English. Shortlisted
applicants may be first tested by telephone prior to Austrade committing to interview.

Residency and Work Permit:
- Applicants must have work authorization in Chile.
Equal Employment Opportunity
Austrade offers equal employment opportunity conditions.
Background information
Austrade encourages applicants to visit our website www.austrade.gov.au to obtain background information
about Austrade, its role as the Australian Government’s trade promotion agency and its services to business.
Contacts
For technical assistance with the online recruitment system, please contact hramericas@austrade.gov.au.
The Australian Trade Commission, Santiago will not accept phone calls regarding the application
process. Only candidates who complete their application in Austrade’s online recruitment system
will be considered.
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How to apply
Access the application form online - Applications are to be lodged via Austrade’s on line recruitment
system via https://austradejobs.nga.net.au/?jati=356c14c6-1179-f2db-43c4-88a13c3b5c7d
Once you have registered, confirming that you meet the requirements for the position, and entered the
application form you will be asked to provide some information.
Applicant Details - Introductory section containing your contact information.
Employment Details - When completing the most recent employment details please note that you should
provide only a brief statement as to the employer’s industry and your duties. The amount of text entered will
be limited by the system. The form does not require information about other (previous) employers. This
should be included in your resume.
Education Details - Again please be brief and only include relevant qualifications. The amount of text you
can enter will be limited by the system. Further information can be provided as part of your resume.
Selection Criteria Important!
Your responses here will assist the selection panel in shortlisting candidates for the interview.
It is essential to respond to each criterion, with one to two paragraphs explaining how you have
demonstrated the particular skill or quality. Please provide sufficient detail about your:
 level of experience;
 skills and knowledge; and
 by giving examples from your past experience (education, voluntary or in work) demonstrating how
you successfully carried out a similar task or responsibility.
A word limit of 250 is set, make sure you stick to it, and edit your responses for grammar, spelling
and punctuation.
Caution! It is advisable to draft your answers to the selection criteria in a word document first and
copy/paste into the online system to avoid losing your work if the online system “times you out” whilst
you are responding.
Referee Details - Please include details of two referees we may contact for a reference.
Attach your resume - Once you have completed the required form fields please ensure that you attach your
resume and up to three additional documents if you wish.
Assessment
Applicants should note that Austrade uses a variety of assessment methods including interactive group
exercises, written exercises and skill testing as well as telephone, video conference and formal panel
interviews.
IMPORTANT: Applications Close at 11:30pm on Wednesday, 11 March, 2015
(Santiago
time)

Austrade's online recruitment system automatically locks-out applicant access at the advertised Job Close
time and date.

Applicants should download all information prior to the position closing. Once the vacancy has closed for
applications, you will not be able to access the information.
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