bejeesm@yahoo.co.in bejeesm@gmail.com
Ph: + 91 9895799888
+ 91 9947971117
PROFESSIONAL SUMMARY
More than 2 decades of experience in FMCG,Telecom and Retail industry. Current assignment is as Chief Operating Officer- Etisalat BD Telecom Pvt Ltd.
Worked with Systema, Subhiksha, Bharti Airtel , Idea Cellular, Pepsi Foods and
Hindustan Unilever.
CAREER HIGHLIGHTS
Etisalat DB Telecom Pvt Ltd.
From Mar 2009: Chief Operating Officer
Emirates Telecommunications Corporation , branded trade name Etisalat is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the
Middle East and Africa with a total customer base of more than 135 million and reported net revenue of USD $8.4 billion.
Etisalat DB Telecom Pvt. Ltd. is a joint venture between Etisalat and Dynamix Balwas
Group. Etisalat DB and its subsidiary has the Unified Services Access License in 15 circles in India.
Responsible for:
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Network roll out
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Market leadership
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Profitable operation
Systema Shyam Teleservices Ltd
Oct 08 – Mar 09: Vice President - Head Sales & Marketing
Mobile Tele Systems ("MTS") is the leading telecommunications group in Russia, Eastern
Europe and Central Asia, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in the world's fastest growing regions. MTS is India’s leading CDMA Mobile service operator with over 15 million wireless customers in data &
Voice.
Responsible for:


Develop Business Plan and drive roll out in new Circles
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Decide products, tariff, promotions and distribution dimension, Atomizing front end.
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Managing new project initiatives
Subhiksha Trading Services LTD
March ’07 to Nov 07: Vice President - Operations
Subhiksha was an Indian retail chain with 1600 outlets selling groceries, fruits, vegetables, medicines and mobile phones. Subhiksha was the largest organized retail chain in India.
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Recruiting and training of senior, ,middle and junior associates
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Identifying catchment areas for stores
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Planning and budgeting investments
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Competition analysis
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Identifying store locations, layout and Plano grams
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Developing supply chain and logistics
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Store wise & category wise profit
BHARTI AIRTEL Limited
Oct ’04 to Feb 07: General Manager- Operations & International Marketing.
Bharti airtel limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti airtel has 200 million customers across its operations
 Oct
’04- Aug’06
General Manager & head of (International Marketing, long distance & Roaming) for 23 circles in India
 Aug ’06 to Feb ‘07 General Manager-Sales & Marketing Circle Operation o Worked on the Global recognition for Brand Airtel. o International tie-up for business promotions and other leading GSM operators in Asia
Pacific Region, Middle East( All GCC), US & European countries o Instrumental in developing the distribution network for prepaid cards, recharges& other
Indian contents outside India. o Managed $ 600mn business with creative in puts( long distance & roaming ) for 23
Circles in India.

IDEA Cellular Ltd
Aug’96- Sep’04: Asst General Manager- Head Prepaid business & Middle East
Operations.
IDEA Cellular is the 3rd largest mobile services operator in India with wireless revenue market share at 14% with 82 Million subscribers. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. Idea ranks among the
Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services, and 3G services. o Successfully planned Business promotional activities for sales force, trade, channels, customers and new targeted segments. o Spearheaded operations for increasing the market share in the domestic and international markets for prepaid by establishing strong distributor, retail network and new channels for prepaid. o Merit of receiving various awards & recognition from
1. CEO award for outstanding contribution towards the growth of the organication in 1998.
2. CEO award for the Contribution towards the growth of prepaid card in all circles.
3. CEO award for outstanding performance for the year 2000-2001.
4. Special recognition award from Chairman & CEO for the efforts in Six Sigma initiatives in 2002
5. ‘Flying colours’ award from CEO for the outstanding contribution towards the growth in the subscriber base in 2003.
6. Recognition from CEO -for regaining market leadership in Kerala in 2004.
Mar’94- Jul ’96 : Pepsi Foods Ltd As Area Sales Manager
One of the largest US multinational investors in India with an investment of over $1 billion.
It’s beverage and snack food business is supported by 36 beverage bottling plants, (13 company and 23 franchisee owned) and three food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and young but immensely popular and fast growing brands such as Nimbooz and Aliva. o Re launched products like Pepsi, 7up, Mirinda, Team, Evervess and PMX in key markets o Conducted youth related activities for brand promotion. o Spearheaded operations for strengthening distribution & developing non conventional channels

Hindustan Unilever Ltd.
Jul’90- Feb ’94 : Territory Sales-In charge
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods (FMCG) company. The company has a distribution channel of 6.5 million outlets and owns 35 major
Indian brands in Food, Homecare and Personal care products with a turn over of US$ 4.3bn.
Efficiently handled major brands like Fair & Lovely, Pears, Close-up, Liril T.P, Clinic, Sunsilk shampoo etc. o Re launched Close up, Clinic Special and Fair & Lovely o Accomplished 100% growth in retail outlets in rural markets with in 6 months.
SCHOLASTIC CREDENTIALS
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Doctorate in Marketing

MBA
 B.com ( Bachelor of Commerce )
PERSONAL DETAILS
M. Bejees Kumar: Date of Birth: 31- May- 1968 : Passport No : J 0455739 :Permanent address: B-1, Dover Court, MG Road, Ravipuram, Cochin- 682016, Kerala, India.
Ph: +91 9895799888,+ 91 9620777770, 91 9947971117,