Intro. To Marketing Syllabus - New

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MONTCLAIR PUBLIC SCHOOLS

Department of Instruction

Course Syllabus

NAME OF COURSE: Introduction to Marketing

GRADE(S): 9-12

LENGTH OF COURSE: Semester

CREDITS: 2.5

COURSE DESCRIPTION:

This is a one semester class covering the basics in the field of Marketing. Students will understand how marketing strategies are developed and tested prior to their adoption.

An emphasis is placed on consumer product design and redesign. Students study how foreign markets for products are developed along with foreign and domestic regulations.

Students are encouraged to join the DECA club where they can apply concepts in competition with other schools.

TEXTBOOK:

Essentials of Marketing and the related workbook.

SUPPLEMENTARY INSTRUCTIONAL MATERIAL:

Internet, Magazine Articles and Movie Clips

UNITS OF STUDY:

Basic Marketing Concepts

The Free Enterprise System

Global Economies

Business and Social Responsibility

International Trade

Preparing for the Sale

Initiating the Sale

Product Presentation

Closing the Sale

Promotional Concepts

Visual Merchandising and Display

Advertising

Distribution

Purchasing

Inventory Control

Pricing strategies

Department of Instruction

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MONTCLAIR PUBLIC SCHOOLS

Department of Instruction

Course Syllabus

PROFICIENCIES:

Students will become proficient in all basic areas of Marketing including:

The Marketing Mix

Selling

Promotion

Pricing

Marketing Information Management

Product & Service Management

Students also acquire an understanding of economics, foreign markets, global economies and consumer behavior.

FIELD TRIPS & GUEST SPEAKERS:

Guest Speaker: Recruiter from Berkley Business College to discuss Business/Marketing related educational opportunities

EVALUATION AND ASSESSMENT:

Tests:

Tests will count for 35% of a students’ grade.

There will be approximately 3-4 tests per marking period.

Students will be tested in a variety of ways including written tests, oral tests and group presentations.

Quizzes:

Quizzes will count for 20% of a students’ grade.

There will be approximately 4-5 quizzes per marking period.

Written quizzes will be given and notes will be used from time to time to assist students.

Homework:

Homework will count for 20% of a students’ grade

Homework will be given with each unit of study to assist students in their understanding of each unit

Classroom/Classwork:

Classroom/Classwork will count for 20% of a students’ grade.

Students will be given a variety of in-class assignments to assist in their understanding of each unit. This will include Papers & Projects

Department of Instruction

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MONTCLAIR PUBLIC SCHOOLS

Department of Instruction

Course Syllabus

Class participation will also be included in this portion of a students’ grade

Papers and Projects: (Included in Classroom/Classwork)

NEW JERSEY CORE CURRICULUM CONTENT STANDARD ALIGNMENT:

8.1 Career and Technical Education

8.2 Consumer, Family and Life Skills

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