September 2015 | siemens.co.uk/traffic
Streets Ahead
The magazine of Siemens Mobility, Traffic Solutions

Driving enforcement forward Page 3
New products at JCT
Page 4
Foreword
It’s been a particularly busy time at
Siemens since the last edition of
Streets Ahead, published at Traffex
in April, with the company seeing
growth and development across
the business. Our investment in
innovative traffic management
service, systems and solutions
continues, most notably the
creation in Poole of our new
Service Operations Centre and the
steady delivery of new products
including Sapphire and numerous
Stratos modules. The acquisition of Zenco Systems (see
opposite) made the news in July and most recently we
opened a brand new service depot in London (see below).
An update on product developments including Stratos and
Siemens Sapphire, a complete Journey Time Measurement
System for traffic monitoring using Bluetooth®
technology, feature on page 4 with recent successes in
Scotland highlighted on page 5.
We look forward to seeing you at JCT and discussing these
developments and sharing with you our vision and
thoughts to help you address your daily traffic
management challenges. James Daniels from our
Consultancy Services team will be giving a presentation
on bus priority, reviewing various projects recently
completed at locations across the UK. Product Marketing
Manager Pri Boyd will also present a paper, asking
whether co-operative systems can deliver Energy Efficient
Intersections: (see page 7), reflecting on the real-life
results of our pilot system, deployed with the support of
Newcastle City Council and Newcastle University.
Finally, we look forward to welcoming customers to this
year’s Siemens User Group meetings on Tuesday 20 and
Wednesday 21 October 2015 at the Norton Park Hotel,
near Winchester, Hampshire SO21 3NB. Once again we
have a full and varied agenda, feature ‘Special Interest
Sessions’ and plenty of best practice sharing and
networking opportunities.
If you have not already booked your place please see the
link on our website. For each Local Authority attending,
Siemens will cover the cost of one person’s B&B for the
Tuesday night. The User Group is now CPD certified.
Matthew Vincent, Deputy Sales and Marketing Director
matthew.vincent@siemens.com
Siemens Director Mick Murphy, Dana Skelley
and Gordon Wakeford, Head of Siemens’ Mobility Division.
New depot opens in London
Our brand new depot in Enfield opened
on July 29th. This is the newest of our
20 depot facilities around the country
and represents a strategic move by the
company to manage all London activities
from one location. The TfL Traffic Control
Maintenance Services contracts and
the new Detection and Enforcement
Infrastructure (D&EI) contract will be
run from this new facility.
This major investment - in a new
facility and employees - demonstrates
our long-term commitment to a
valued customer and will enable a
2 Streets Ahead September 2015
team of dedicated technicians and
customer support engineers to meet
all operational requirements across
London, 24 hours a day, 7 days a
week. Around 40 new positions have
been created in London including 34
based in Enfield.
Opening the new regional depot,
Dana Skelley, Director of Asset
Management at TfL, said:
‘We look forward to further
strengthening our relationship with
Siemens to improve and innovate
traffic technology across
michael.e.murphy@siemens.com
London and keep motorists, cyclists
and pedestrians safe and on the
move.’
The new Enfield Traffic Depot
accommodates over thirty
management and support staff and a
team of around 50 field staff. It also
includes training facilities for Siemens
and TfL staff, testing facilities for
traffic signals and ANPR equipment, a
full warehouse operation for the local
stocking of traffic equipment and
spares enabling a swift response to all
TfL requirements across London.
Driving enforcement
forward
In July, we announced the
acquisition of Zenco Systems,
the UK’s leading traffic
enforcement organisation.
Thinking ahead is essential for
us to maintain our market
leading position in intelligent
traffic systems and the
acquisition underlines our
commitment to a growing
traffic enforcement market
and complements our global
portfolio. Enforcement
improves safety, traffic flow
and air quality in our evergrowing urban areas and
enables revenues for our
customers to be reinvested in
transport infrastructure.
Gordon Wakeford, Head of Siemens’
Mobility Division, said: ‘We are excited
to be able to build upon our proven
range of traffic technology solutions,
and aim to expand Zenco’s proven
civil enforcement technology through
our existing worldwide operations.
With their strong reputation for
developing state-of-the-art solutions,
I’m delighted to welcome the
employees from Zenco into Siemens.’
All Zenco Systems employees will join
Siemens, with Zenco’s existing Rugby
premises remaining in operation.
Zenco Systems was founded in 2006
to help local authorities realise the
potential of using CCTV video
evidence to enforce traffic
contraventions. Following the first
digital enforcement trials in the
London Borough of Camden in 1996,
the ZenGrab Digital Enforcement
Solution has since become the most
widely used and efficient digital
enforcement system in the UK.
From simple parking and bus lane
enforcement to more complex
moving traffic contraventions such as
banned turns and blocking yellow box
junctions, Zenco’s complete range of
unattended enforcement cameras use
state-of-the-art technology to provide
traffic authorities with cost effective,
redeployable enforcement solutions.
adrian.ford@siemens.com
Manchester City Council uses a
Zenco bus lane enforcement system.
Designed to enable the Council to
identify unauthorised vehicles using
the lanes restricted for the
unhindered flow of buses, the system
captures the event and prepares an
evidential record to support the issue
of an enforcement penalty charge
notice.
September 2015 Streets Ahead 3
New products on
show at JCT
Success in
Scotland
From the Highlands to the Scottish Borders,
Siemens is busy north of the border.
In addition to winning a major new traffic
signals maintenance contract in Glasgow,
the company continues to install and
maintain Electric Vehicle (EV) charge points
for more and more Scottish businesses.
Since unveiling a number of new
products and concepts at Traffex 2015
including the talking controller, the new
Stratos Outstation, a new wireless cycle
detection system and Pedestrian
Countdown at Traffic Signals (PCaTS),
the product management team has been
busy with the ongoing development of
our portfolio.
Siemens Sapphire
Long term service
Using Bluetooth® technology, Siemens Sapphire provides a
complete Journey Time Measurement System (JTMS) for
traffic monitoring. The system is fully integrated into
Stratos, Siemens hosted traffic management system,
providing the necessary tools for analysis and monitoring of
journey times.
Under a joint contract commencing August 2015 for a
period of up to five years, Siemens will continue to
maintain roadside traffic control and information
equipment for both Glasgow City Council and West
Dunbartonshire Council. The new contract includes the
provision of associated ancillary support services, as well
as the supply of works and services to support the
Councils’ traffic control operation and periodical planned
signal and optical maintenance.
Stratos Emerge
The JTMS detectors are compact and simple to install,
minimising street clutter. Designed with an extended
detection range of up to 100m for traffic environments, the
detectors transmit requests and listen for device responses,
gathering the necessary (anonymous) data to measure
journey times between two defined areas.
Launching at JCT and designed using the latest web
technologies with versions tailored for both desktop and
mobile devices, Stratos Emerge allows local authorities to
quickly and easily configure and automatically publish
traffic network information to the public. Stratos Emerge
helps to keep the public informed with up to date
information on Car Parks, Message Signs, Collisions,
Incidents, Roadworks and Events. Additional information
about the local area including train stations, ports, airports
and tourist information points of interest can be added to
the map with photographs and links to external websites.
Real-time journey time monitoring is an essential element of
any traffic management system and an invaluable tool for
the traffic manager to ensure optimal network operation.
The Bluetooth® detectors are integrated to the Stratos
Journey Time Monitoring module, with links to ANPR
cameras and third-party systems. All inputs contribute to a
rich source of information for analysis and monitoring of
traffic. With user-friendly overview dashboards and maps,
Stratos shows current journey times and highlights routes
that are operating outside their norms using input data from
various sources, including the Bluetooth JTMS detectors.
gary.cox@siemens.com
With equipment at over 500 traffic signal intersections
and more than 400 pedestrian crossing facilities, as well
as numerous variable message signs and below ground
detection sites, the contract represents one of the largest
of its kind.
dick.scott@siemens.com
EV funding
Meanwhile, through the
ChargePlace Scotland project,
100% grant funding is available to
Scottish-based businesses for the
installation of EV charge points for
workplaces. Siemens has been
selected as one of the framework
suppliers. The aim of the funding is
to complement the national
network of charge points being
installed across Scotland to
promote electric vehicle use.
‘We are very proud to have been
selected for this scheme,’ says Head
of Electromobility, Mark BonnorMoris. ‘Workplace EV charging is key to continuing the
increase uptake of Electric Vehicles across Scotland. We
offer host sites a very high level of service through
Siemens locally employed engineers and service depots
across Scotland – this ensures EV drivers can be confident
that our equipment will always be available for charging.’
All Scottish-based businesses meeting the appropriate
criteria can apply to the scheme which is managed by the
Energy Saving Trust - once approved they can select
Siemens as one of three approved suppliers.
www.energysavingtrust.org.uk
mark.bonnormoris@siemens.com
priscilla.boyd@siemens.com
Upgraded by Siemens earlier this year, Anniesland Cross in
Glasgow is the second largest urban intersection in Europe.
4 Streets Ahead September 2015
September 2015 Streets Ahead 5
Work started last month replacing older bulbs with new
energy-efficient LED lights in traffic equipment across Leicester as
part of a £1million modernisation programme. With 35% already
installed, traffic and pedestrian crossing
signals are being fitted with LED lights at
129 sites across the city in a
five-month programme.
In all, 1,200 push button units will be
replaced, along with nearly 6,000 traffic
light heads at 46 junctions and
83 pedestrian crossings, along with
650 pedestrian crossing ‘green man’ units.
frank.steinheimer@siemens.com
Leicester retrofit
scheme underway
New motorway
junction unveiled
Left to right: Mick Murphy, Steve Mitchell and Ian Donaldson
(all Siemens) pictured with Mayor of Barnsley Councillor Brian Mathers
Siemens installation
operative Ben Warrington
(left) pictured with assistant
mayor Adam Clarke.
Presentations
at JCT
Bus Priority in practice
Barnsley Council officially opened the M1 Junction 37
signalisation works with a plaque unveiling this month.
Based on designs supplied by our Consultancy
Services, the roundabout at the junction of the
motorway and the A628 Barnsley to Manchester road
has been upgraded from the existing priority controlled
roundabout to a fully signalised system operating
MOVA, SCOOT and UTC automatic strategies.
Signalising the junction will control the heavy traffic
flows which previously lead to congestion and delay. It
will also ensure that motorway slip lane queues are
controlled and will provide better access to the nearby
Capitol Park business units.
The plaque unveiling was carried out by Mayor of
Barnsley Cllr Brian Mathers, Council Leader Cllr Sir
Stephen Houghton CBE and Cabinet Spokesperson for
Place, Cllr Roy Miller. ‘This scheme has provided a high
quality, efficient transport system which addresses
areas of congestion and helps reduce time lost by
businesses and the travelling public, as well as making
the borough attractive to businesses looking for
employment land,’ said Cllr Miller.
At JCT, Thursday 17 September, at
11am, James Daniels from our
Consultancy Services team will be
reviewing a number of recent bus
priority projects completed at various
locations across the UK. These have
all called upon different technologies
and different methods of
implementation that impact on
operation in different ways.
Integration with MOVA and SCOOT as
well as equipment and
communications methods are all
considered in James’ presentation.
james.daniels@siemens.com
Energy Efficient Intersections:
Can co-operative approaches
deliver measurable benefits?
Later, starting at 2pm (session 3),
Product Marketing Manager Pri Boyd
outlines our involvement in a
European-funded project in
Newcastle to test new technology
that communicates between traffic
signals and motorist using
infrastructure to vehicle (I2V)
communications.
priscilla.boyd@siemens.com
Joe joins
product
sales team
We’re pleased to welcome Joe
Moxham to the product sales team
with responsibility for our
enforcement and VMS products. ‘It
is a technically demanding sector
but one which ultimately has a
rewarding direct impact on the
safety and efficiency of our roads’
said Joe.
Joe has spent his formative years
working in the building, global
sales and property development
sectors. Living on the Dorset
coastline, Joe enjoys spending
time with the family and
participating in sports, both on and
off the water.
joseph.moxham@siemens.com
ian.donaldson@siemens.com
6 Streets Ahead September 2015
September 2015 Streets Ahead 7
KEY CONTACTS
Sales and Marketing Director: Tom MacMorran
T: 07808 823676 E: tom.macmorran@siemens.com
Deputy Sales and Marketing Director: Matthew Vincent
T: 07808 822258 E: matthew.vincent@siemens.com
Head of Sales: Steve Parsons
T: 07808 825971 E: steve.parsons@siemens.com
A team of sales managers is led by Steve Parsons:
Regional Sales Managers
Scotland: Dick Scott
T: 07808 824895 E: dick.scott@siemens.com
North: Ian Donaldson
T: 07808 823894 E: ian.donaldson@siemens.com
Central: Frank Steinheimer
T: 07921 245191 E: frank.steinheimer@siemens.com
Export Sales Manager: Gordon Hay
T: +44 7921 247796 E: gordon.hay@siemens.com
Head of Enforcement Applications: Luke Normington
T: 07921 245309 E: luke.normington@siemens.com
Head of ElectroMobility – UK and Ireland
Mark Bonnor-Moris T: 07808 825360
E: mark.bonnormoris@siemens.com
Service Business Development Manager: Peter Wiggins
T: 07808 828437 E:peter.wiggins@siemens.com
Head of Product Management: Keith Manston
T: 07808 823732 E: keith.manston@siemens.com
Product Marketing Manager (Systems): David Pregon
T: 07808 825588 E: david.pregon@siemens.com
South: Lorraine Hart
T: 07808 827271 E: lorraine.hart@siemens.com
Product Marketing Manager (Detection): Priscilla Boyd
T: 07808 823736 E: priscilla.boyd@siemens.com
Product Sales Managers
Product Marketing Manager (EVI and SafeZone):
Nick Ebsworth T: 07921 243001
E: nicholas.ebsworth@siemens.com
Urban systems: Gary Cox
T: 07808 824102 E: gary.cox@siemens.com
VMS and Enforcement: Joe Moxham
T: 07921 244301 E: joseph.moxham@siemens.com
Service Sales Manager: Steve Williams
T: 07921 247127 E: steve.williams@siemens.com
Global Product Marketing Manager (Enforcement):
James Riley E: james.riley@siemens.com
For all tendering enquiries, please contact: Janina Hetz
T: 01202 782368 E: sales.stc@siemens.com
Head of Consultancy Services: Martin Andrews
T: 07808 828083 E: martin.m.andrews@siemens.com
A team of regional consultancy services
managers is led by Martin Andrews:
Scotland & Northern Ireland: Stuart Graham
T: 07808 822295 E: stuart.graham@siemens.com
North & Central England & Wales: Gary Bray
T: 07808 827053 E: gary.bray@siemens.com
Southern England: James Daniels
T: 07808 824491 E: james.daniels@siemens.com
Export Sales & Business Manager: Andy Gill
T: +44 7808 826757 E: andy.gill@siemens.com
Siemens Mobility
Traffic Solutions
Sopers Lane
Poole
Dorset
BH17 7ER
Tel: +44 (0) 1202 782000
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