GENERIC PRODUCT DEVELOPMENT PROCESS PLANNING (PHASE ZER0) Output of a planning phase is Mission statement which includes What market segment should be considered ? What new technologies/Platforms to be considered? Manufacturing and service goals? Financial targets for the project? Budget and time frame? CONCEPT DEVELOPMENT (PHASE-1) Needs of target market are identified Concepts are generated and evaluated SYSTEM LEVEL DESIGN (PHASE 2) Definition of product archetecture and decomposition of product into subsystems and components Output of this process is geometrical layout of the product, functional specification of subsystems and process flow diagram. DETAIL DESIGN PHASE (3) Complete spec. of geometry, material and tolerances of all unique parts. Identification of std. parts to be purchased from suppliers Refined process plan & tooling TESTING AND REFINEMENT PHASE (4) Testing and evaluation of multiple pre-product versions Alpha prototype Beta prototype PRODUCTION RAMP UP PHASE (5) Product made as intended Objective to train workforce Product supplied on to preferred customers ROLES AND RESPONSIBILITIES TYPES OF PRODUCTS