Franchise success built on family- style working philosophy Franchising with McDonald’s™ South Africa McDonald’s success is built on a family-style working philosophy with emphasis on QSC&V (Quality, Service, Cleanliness and Value). The McDonald’s family now stretches right around the world, with over 31 000 restaurants in 120 countries. Approximately 70% of McDonald’s restaurants worldwide are owned and operated by franchisees – independent local businessmen and women. In South Africa, over 60% of McDonald’s restaurants are franchised. McDonald’s selection process for new owner-operators (the term McDonald’s uses for their franchisees) is rigorous, but designed to ensure success for both the applicant and the brand. Key qualities required to qualify are: sound business judgement, a history of success that demonstrates entrepreneurial spirit, ability and willingness to complete a nine-month training process as well as evidence of leadership and ambition. McDonald’s also requires their owner-operators to devote themselves full-time to the daily operations of their restaurant and be able to meet the financial requirements of owning a franchise, which can cost anywhere between R3 million and R7 million in South Africa. McDonald’s success depends on uniform operations in every restaurant, as such training is a top priority. Employee training is compulsory on an ongoing basis, with regular verification and feedback mechanisms. The McDonald’s turnkey audit and grading programme is conducted at every restaurant, providing restaurant specific data to ensure uniformity and enabling benchmarking. Owner-operators in the McDonald’s family enjoy many advantages, from the training and support of a solid, global organisation to the provision of business tools to the owning of a thriving and successful business. McDonald’s unique approach means that franchisees are in business for themselves, but not by themselves, as the company actively encourages open exchange of ideas that demonstrate true partnership and mutual respect between the company and its owner-operators.