McDonald`s - Cal State LA

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Innovation
By Alma Bautista, Ken Hau, Michael Corral
S
Basic Description
S History
S Radical Innovation
S Play to Win (Innovation Center)
S Ray Kroc, Chef , Barbara Booth
S Hamburger University
Macro Environment
S Society
S Environmental
S Economy
S Global Expansion/ Culture
S Legal
Top Competitors
S
Starbucks Corporation
S Burger King Corporation
S Wendy’s/Arby’s Group, Inc.
Sources of Innovation
S Innovation Center
S Innovation Council
S Strategic Innovation Process
McDonald’s Capability
S Stock growth and revenue
S High brand value and market presence
S Growing opportunities
S Hot drinks market
S Franchise-operated restaurants
Innovation Strategy &
Implementation
S Autonomy
S Product studies
S Customer studies
S Technology
Major Obstacles
S Competitive industry
S Increase in health-conscious consumers
S Volatility of food and labor costs
S Litigations
S Unsuccessful products
Performance
S COMPANY
Sustainable Supply Chain
S COMPETITION
McDonald’s Vs. Other Fast Food Chains
S Stocks
McDonald’s leads the Dow Jones
Lessons Derived
S McDonald’s places the customer’s experience at
the core of all they do
S McDonald’s is committed to their team
S McDonald’s believes in its “ 3-legged systems”
S McDonald’s operates their business ethically
S McDonald’s give back to the community
Other Information
S Strive continually to improve
S They are a learning organization that aims to
anticipate and respond to changing costumers,
employee and system needs through constant
evolution and innovation.
S Sustainability
Questions
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