By:
Lauren Roney
Pd-2
3/07/11
 Marketing-is
the process of performing
market research, selling products and/or
services to customers and promoting them
via advertising to further enhance sales
 Aims to identify the customer, to satisfy the
customer, and to keep the customer
 Market
Analysis-Indentifies products and
their source and differentiates them from all
other products
 The main goal is to determine the
attractiveness of a market and to understand
its evolving opportunities and threats as they
relate to the strengths and weaknesses of the
firm
 They
focus on family and younger children
 They created Ronald McDonald as an image
for their company and advertise the
character to appeal to children
 Put their fast food restaurants in urban areas
because there are more families their to buy
their food

Mission Statement


To "be our customers' favorite place and way to eat."
Objectives
to serve good food in a friendly and fun environment
 to be a socially responsible company
 to provide good returns to its shareholders
 to provide its customers with food of a high standard,
quick service and value for money


4 P’s for Marketing




Product
Price
Promotions
Place
 Yes,
because they focus on family and are
children oriented

E.G They put indoor playgrounds in their
restaurants
 This
helps them by making children want to
get a happy meal and play, so they beg their
parents to take them

This can also make the parents end up eating
their as well
 Creates
a friendly environment for every age
A

parent with two children
Visits McDonald’s to give the children a treat.
 Children

A

Want to visit McDonald’s as it is a fun place to
eat.
business customer
Visits McDonald’s during the day as service is
quick, the food tastes great and can be eaten in
the car without affecting a busy work schedule.
 Teenagers

Are attracted by the Saver Menu which is
affordable, and the internet access
McDonald operates in an oligopoly
 Oligopoly-market is dominated by a small
number of firms that together control the
majority of the market share.
 Affect on their marketing strategies
 They want to be better than the other
companies so they will look at what other
businesses are offering and try to market
maybe lower prices or create new products to
attract more business

 Has
the worlds largest Market share in the
fast food industry with a 42% share in the
USA

Have this because of their low price strategy

E.g. They created the dollar menu




They are very successful as a business
Although there food can be very unhealthy can
increases an obese population, they still are a striving
business that I look up to
Other companies still cannot compare to McDonalds
which is amazing in the business world
At the rate they are going they will dominate the
industry for years to come