ExecLeadership Profile

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Kenneth Michael Wheeland

H: 630-231-9541 --------------------------------

Executive Profile

---------------------------------C: 630-742-0847 [email protected]

West Chicago, IL

Trailblazing, Competitive, Reputation-Restoring

Corporate & Franchise Leadership

Multi-Unit Operations • Marketing • Sales • Customer Service

• Turnaround • Business Expansion• Startup • Personnel Development

Beating Top & Bottom Line Targets Year After Year

A respected leader and a true partner, focused on the human element.

Take care of your people and they will take care of you.

Seasoned, successful P&L Executive delivering growth-driving leadership with a continuous record of overachieving key business targets in highly competitive startup, turnaround and multi-unit operations, transforming underperformers into emblems of profit and efficiency.

Rose from the bottom to Regional Leadership Council Chair elected by peers, a tireless, collaborative, hands-on leader working shoulder to shoulder with clients, employees and business partners in the field.

Reputation for repeatedly purchasing and turning around businesses and injecting new life into substandard operations to reap vigorous sales & profit, undoing bad reputations with customers and community years in the making, and sustaining a high level of quality that is rewarded with exceptional customer loyalty.

Specialties

Aggressive Cost Control

Improving Processes, Procedures & Productivity

Customer Satisfaction & Retention

Recruitment, Training, Development, Motivation, Team Building

Opening & Managing New Retail Locations

Implementing Sales & Marketing Initiatives

Budgeting, Sales Forecasting

Quality Assurance Systems

New Product Launch

Inventory Control Programs

Leadership Overview

Pioneered the highly successful, standard-setting restaurant drive-thru concept using multiple order points and handheld communication devices to optimize service, which paid for itself, in a 735-store region

Record of boosting customer loyalty with faster and friendlier drive-thru service and white glove cleanliness

Recognized as Outstanding Mid-Manager for significant impact on company brand

Received Image Award in 2009 by Chamber of Commerce for achievement in store remodeling

Facilitated 13 million in additional transactions and $110 Million in revenue at all

700+ stores in ensuring integrity of the regional business plan

Guided multiple store opening processes from ground-break to grand opening, all on time and under budget, from staffing and training to equipment purchasing and setup

Reputation for setting and expecting high standards and rejecting mediocrity, ensuring customers are afforded gold standard product

Avid believer in communicating directly and consistently with teams, dedicating a management “Communication Day” which effected noticeable improvements in operations and turnover

Sensitive to the pulse of the customer and plan marketing to align with these preferences

Select Highlights

Developed and implemented a new product sampling program that balanced performance expectations with reward incentives and increased overall product movement (ie, sales) by

20%

Significantly reduced turnover with innovative new hiring model that significantly outperformed corporate turnover averages, consistently beating targets for both hourly and management staff, which decreased by half, from roughly 30% to 15% annually

 Accelerated through-put speed and volume of Drive-Thru service with new protocol based on cost analysis with new procedures

 Formulated the annual sales development plan for three restaurants leading to an increase of $1.1M in sales in the first 12 months

Formulated an annual plan for 17 restaurant managers that improved bottomline “profit after controllables” by $1.2M within the first year

Implemented a new employee Bonus/Profit Sharing program that increase profitability well above target

630-231-9541 Mike Wheeland [email protected]

 Oversaw development of 100+ managerial candidates contributing to the expansion of 6 new locations in 6 years from 11 to 17, due to requisite bench strength, guiding the process from ground-break to grand opening, all on time and under budget, to

“outstanding” level

 Mentored top-producing managers to higher level of supervisor, resulting in consistently beating targets in sales and profits

Created a hospitality seminar that saw significant improvements in customer retention and customer satisfaction scores by 2% over regional average at 92%

 Conducted reviews of proposed restaurant sites as field consultant to demonstrate ability to meet or exceed projected sales targets, leading to several profitable new restaurants

As area supervisor managing 4 stores, strengthened the operational results at each location which contributed to 50% of store operating income of the Operations

Manager

’s 16-store profit center

Career History

McDonald’s Corporation, Oak Brook, IL

Owner-Operator

(3 restaurants, $7M revenue, 120 staff. Sold business)

McEssy Investment Company (McDonald’s Franchisee), Lake Forest, IL

Director of Operations

(17 restaurants, $30M revenue, 650 staff)

Earlier Positions

McDonald’s Corporation, Oak Brook, IL

Field Consultant

Area Supervisor

Restaurant Manager

1996 - 2012

1991 - 1996

Professional Development

Extensive business development includes myriad seminars and training in leadership skills, food & sanitation, restaurant operations and field consulting.

Professional Affiliations, Other

Board Member & Chairman, Operations Committee, McDonald’s Owners of Chicagoland &

NW Indiana

Operations Chairman & Overall Chairman, Regional Leadership Council, Chicago Region

McDonald’s

Board Member & Vice President, Westchester Chamber of Commerce

Director, Community High School Education Foundation

Board Member & President, West Chicago Lacrosse Club

630-231-9541 Mike Wheeland [email protected]

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