8th Grade Consumer Test Study Guide
I. Matching: Match the example with the correct Advertising Appeal.
_______ 1. Appeals to the Senses
_______ 2. Bargain
_______ 3. Famous Person Says
_______ 4. Public Service
_______ 5. Youth Appeal
A. Buy two boxes of Quaker Oatmeal
and get a third one free.
B. The Red Cross is now accepting
donations to help out with victims
of Hurricane Katrina.
C. Smell the fragrant aroma of Glade
Plug-Ins all through the house.
D. Silly Rabbit! Trix are for
kids.
E. Katy Perry for Pro-Active
II. List 4 Brand Names (Ex. Q-Tip)
III. Label each of the following as either:
A for Advantage (helpful to the consumer)
or
D for Disadvantage (a problem for the consumer)
________ 1. Allow you to see what is on the other channels.
________ 2. May use misleading descriptions.
________ 3. Persuade you to buy a product-creates a “want”.
________ 4. Gives information.
________5. Serves the Public – (Public Service Ads)
________ 6. Interrupt TV programs.
________ 7. Helps with comparison shopping.
________ 8. Introduces “NEW” or “IMPROVED” products.
IV. Target Audience – Who would be the target audience for each of these types of
television shows. (8 pts.)
________________________________________ Football Games
________________________________________ What product might be advertised?
________________________________________ Soap Operas
________________________________________ What product might be advertised?
________________________________________ Saturday Morning Cartoons
________________________________________ What product might be advertised?
________________________________________ MTV
________________________________________ What product might be advertised?
V. Small Words Make a Big Difference
Puffery: Read over the following advertisements. Write the example(s) of puffery on the
line in front of the add.
____________________1. Easy to assemble; directions enclosed.
____________________2. Crestline toothpaste will give you a brighter smile.
Invisible Words: Read over the following advertisements. Write the example of the
invisible word(s) on the line in front of the add.
____________________1. Static Guard helps prevent static build up in the dryer.
____________________2. GasLock users save up to $200 yearly on their gas bills.
VI. Multiple Choice – CIRCLE the two correct examples of a Consumer
Responsibility.
1. RIGHT TO SAFETY
A. Read advertisements
C. Use the product correctly
B. Follow use and care instructions.
2. RIGHT TO BE INFORMED
A. Ask Questions
C. Read advertisements
C. Pay your bills on time.
3. RIGHT TO CHOOSE
A. Be aware of safety features
C. Compare items
B. Use the “Decision Making Process”
4. RIGHT TO BE HEARD
A. Return items politely
B. Compare items to be purchased
C. Write a consumer letter