St. John’s Grammar School
Year 12 English
Assignment Cover Sheet
Assignment Details:
Student:
Teacher:
Course Component:
Purpose:
Required Length:
Audience:
Due Date:
Task:
Semester 2, 2014
rhunt@stjohns.sa.edu.au
Ms Rebecca Hunt
Emails
Communication
15%
% of Course:
To demonstrate your understanding of the form, purpose, audience, and use of
advertising techniques in magazine advertising.
1000 words OR 6 minutes maximum OR Multimedia Equivalent (negotiate with Ms Hunt)
Teacher
Wed. Wk 2 Oct 22nd
Friday October 17th
Draft Deadline:
Select two magazine advertisements to compare and contrast. You will find it useful to choose
advertisements for a similar / same product with extremely different target audiences. Ensure that
the magazine advertisements you pick are highly manipulative and effective.
When comparing the two magazine advertisements you are exploring the relationship between
audience, purpose, form, stylistic features, language, context, and the process of convincing
consumers to buy products.
Set out your analysis as a professional report. This will involve:
 A title page. (Clearly define the topic and the author. Some visual design is encouraged.)
 A contents page. (Remember to then number the pages within the report!)
 The report. (Use sub headings to define the aspect of the magazine advertisements you are
discussing.)
Remember to take an integrated approach with your analysis. Eg if talking about target audience you
are comparing the target audiences of both magazine advertisements. You do not completely analyse
one advertisement and then do the other.
Also remember to examine similarities and differences.
Assessment Criteria:
 See attached rubric.
Teacher’s Comments:
I __________________ (write name) certify that this assignment is my own work and that I have not
previously submitted it for assessment. My name is on my work, and this task sheet is attached.
Signature: ________________
Date: ____________
Date Received: ____________
Teacher’s Signature: _________________