Riyadh Philanthropic Society for Science
‫مؤسسة الرياض الخيرية للعلوم‬
Prince Sultan University
‫جامعة األمير سلطان‬
College of Business Administation
‫كلية إدارة األعمال‬
Project: MKT 310
Deadline: Monday, December 16, 2013
Select any two advertisements of your choice and answer the following questions. You
may select Video and/or Print advertisements and provide me either an electronic or a
hard copy of each advertisement. In addition, please make a presentation based on this
project in the final week of classes. (Make sure that you are genuinely doing the project on
your own, although you have the right to consult with others. The genuineness of the work
will be tested through presentation. If needed, additional genuineness test may come even as
part of the final exam. Projects failing the genuineness test may not fetch any grade or may
fetch only a lower grade.)
a) How far are these advertisements capable of activating any one of the following
mental states and thus to motivate people to buy?
 Id
 Ego
 Superego
b) How far will these advertisements attract personality types like:
 Complaint Individuals
 Aggressive Individuals
 Detached Individuals
c) Critically analyze the advertisements on the perceptual organization concepts like:
 Figure and ground
 Grouping
 Closure
d) Examine whether the following concepts of perceptual distortion will affect the
potential consumers’ perception of the selected advertisements.
 Physical appearances
 Stereotypes
 First impressions
 Jumping to conclusions
 Halo effect
e) Critically analyze how these advertisements have used the Tri-component Attitude
model.
P.O. Box No. 66833, Riyadh - 11586, Tel. No. 454-8011, 454-8489 - Fax No. 4548317