Use one of the advertisements that Mrs. Pearce has provided to answer the
following questions.
1. What values does this ad appeal to? People with what types of values
would pay attention to this ad and why?
2. What values does this ad promote? Explain how it encourages viewers
to have certain values.
3. Do you share those values? Why or why not? Explain your answers.
4. Does this ad go against any of your values? Why or why not? Explain
your answers.
5. What assumptions does this ad make about who you are as the
viewer?
Use one of the advertisements that Mrs. Pearce has provided to answer the
following questions.
1. What values does this ad appeal to? People with what types of values
would pay attention to this ad and why?
2. What values does this ad promote? Explain how it encourages viewers
to have certain values.
3. Do you share those values? Why or why not? Explain your answers.
4. Does this ad go against any of your values? Why or why not? Explain
your answers.
5. What assumptions does this ad make about who you are as the
viewer?
Use one of the advertisements that Mrs. Pearce has provided to answer the
following questions.
1. What values does this ad appeal to? People with what types of values
would pay attention to this ad and why?
2. What values does this ad promote? Explain how it encourages viewers
to have certain values.
3. Do you share those values? Why or why not? Explain your answers.
4. Does this ad go against any of your values? Why or why not? Explain
your answers.
5. What assumptions does this ad make about who you are as the
viewer?