MicroStrategy Solutions for Customer Analysis Organizations across all industries use business intelligence software to perform in-depth customer analyses, including segmentation, behavior, loyalty, and demographic analysis, targeted at maximizing customer retention and improving offerings and campaigns. Leading companies rely on the MicroStrategy BI platform to conduct thorough customer analysis, especially in the following industries: Communication M onitor customer movement and changes in activity to ensure customer retention, encourage migration Retail E ncourage customer retention and develop better- targeted products and promotions by analyzing customer traffic in and out of stores, point-of-sale transaction details, and promotion distribution C ombine customer profile, market basket, and purchasing to new products, and develop better-targeted behavior data with predictive analytics to assess customer marketing campaigns churn risk and make adjustments in a timely fashion Analyze customer segments, types of contracts, and Insurance subscriptions to identify customers to contact about F ocus on customer policy details to pinpoint individ- upcoming product releases, contract renewals, and ual customer needs, manage customer relationships upgrade possibilities more effectively, and provide more customer-centric Analyze marketing reach and improve advertiser effectiveness by tracking customer preferences and product offerings A nalyze individual customer risk to effectively determine opt-in behavior in response to advertising delivered the potential costs of all customers and to set premium directly to mobile devices levels in an appropriate and competitive manner Financial Services and Banking O btain a complete, in-depth view of each customer by Food and Beverage M onitor customer behavior, purchasing trends, consolidating all associated account and membership and reactions to marketing campaigns to streamline information daily operations and promote customer long-term A nalyze customer lending, acquisitions, defections, retention, and movement to gauge the overall status of the customer base Education S egment the student population by academic achieve- ment, ethnicity, socioeconomic level, gender, and primary language to gain vital insight into student performance customer loyalty Maximize average revenue per customer visit and promote long-term retention by monitoring loyalty card activity and measuring the success of corresponding promotions MicroStrategy Solutions for Customer Analysis Customer Successes Corporate Express C orporate Express currently uses MicroStrategy to monitor business per- formance at the corporate and divisional levels, and to perform interactive enterprise reporting and analysis. C orporate Express customers, from executives to business analysts, will be able to view procurement data using at-a-glance dashboards and standard reports and by drilling down to transaction-level data for more detailed investigation. Vodafone V odafone developed and deployed Customer Knowledge Management, a BI application that analyzes the knowledge base and provides insight about its customer profiles to end users. Users are able to analyze profiles of business customers, clients registering on the company Web site, and interactions with the sales force. V odafone rolled out the Customer Operations Board, a BPM interface that monitors client interaction through call center activity, and an e-monitoring application that focuses on the purchasing process, vendor relations, and issues inherent to procurement. The MicroStrategy platform supports the technical needs of customers performing customer analysis: C ompanies often have access to private financial and social information from purchases, so row level (what data you can see) and object level (what functions and calculations you have access to) security within a report “MicroStrategy’s business intelligence software offers excellent performance that can easily handle the analysis of millions of cash register transactions each week. We are also very pleased with the speed with which our users can conduct sales and customer analyses.” — Egbert Dijkstra, Business Intelligence IT Manager, Ahold or dashboard is essential during customer analysis T he zero-footprint Web interface allows store manag- ers, executives, and customers around the world to learn more online have access to their personalized data and perform any MicroStrategy was rated #1 in Customer Loyalty, Data Volumes, ad hoc analysis they desire and Standardization by The BI Survey. For the complete results, visit: C ompanies whose customers purchase products http://www.microstrategy.com/BISurvey through many channels often deploy analysis and reporting capabilities to far more users than most other companies, and having a BI platform that supports external users in addition to the internal requirements is essential COLL-0833 0808 MicroStrategy Incorporated • 1861 International Drive • McLean, VA 22102 • 703.848.8600 • www.microstrategy.com • Copyright ©2008. All rights reserved.