MicroStrategy Solutions for Customer Analysis
Organizations across all industries use business intelligence software to perform in-depth customer analyses, including segmentation, behavior, loyalty, and
demographic analysis, targeted at maximizing customer retention and improving
offerings and campaigns.
Leading companies rely on the MicroStrategy BI
platform to conduct thorough customer analysis,
especially in the following industries:
Communication
M
onitor customer movement and changes in activity to ensure customer retention, encourage migration Retail
E
ncourage
customer retention and develop better- targeted products and promotions by analyzing customer traffic in and out of stores, point-of-sale
transaction details, and promotion distribution
C
ombine customer profile, market basket, and purchasing
to new products, and develop better-targeted behavior data with predictive analytics to assess customer
marketing campaigns
churn risk and make adjustments in a timely fashion
Analyze
customer segments, types of contracts, and
Insurance
subscriptions to identify customers to contact about
F ocus on customer policy details to pinpoint individ-
upcoming product releases, contract renewals, and
ual customer needs, manage customer relationships
upgrade possibilities
more effectively, and provide more customer-centric
Analyze
marketing reach and improve advertiser effectiveness by tracking customer preferences and product offerings
A
nalyze
individual customer risk to effectively determine
opt-in behavior in response to advertising delivered
the potential costs of all customers and to set premium
directly to mobile devices
levels in an appropriate and competitive manner
Financial Services and Banking
O
btain a complete, in-depth view of each customer by
Food and Beverage
M
onitor
customer behavior, purchasing trends, consolidating all associated account and membership
and reactions to marketing campaigns to streamline
information
daily operations and promote customer long-term
A
nalyze
customer lending, acquisitions, defections,
retention, and movement to gauge the overall status of the customer base
Education
S
egment
the student population by academic achieve-
ment, ethnicity, socioeconomic level, gender, and primary
language to gain vital insight into student performance
customer loyalty
Maximize
average revenue per customer visit and
promote long-term retention by monitoring loyalty
card activity and measuring the success of corresponding promotions
MicroStrategy Solutions for Customer Analysis
Customer Successes
Corporate Express
C
orporate
Express currently uses MicroStrategy to monitor business per-
formance at the corporate and divisional levels, and to perform interactive
enterprise reporting and analysis.
C
orporate
Express customers, from executives to business analysts, will
be able to view procurement data using at-a-glance dashboards and
standard reports and by drilling down to transaction-level data for more
detailed investigation.
Vodafone
V
odafone
developed and deployed Customer Knowledge Management,
a BI application that analyzes the knowledge base and provides insight
about its customer profiles to end users. Users are able to analyze profiles
of business customers, clients registering on the company Web site, and
interactions with the sales force.
V
odafone
rolled out the Customer Operations Board, a BPM interface that monitors client interaction through call center activity, and an e-monitoring application that focuses on the purchasing process, vendor
relations, and issues inherent to procurement.
The MicroStrategy platform supports the technical needs
of customers performing customer analysis:
C
ompanies
often have access to private financial and
social information from purchases, so row level (what
data you can see) and object level (what functions and
calculations you have access to) security within a report
“MicroStrategy’s business intelligence software offers excellent
performance that can easily handle the analysis of millions of
cash register transactions each week. We are also very pleased
with the speed with which our users can conduct sales and
customer analyses.”
— Egbert Dijkstra, Business Intelligence IT Manager, Ahold
or dashboard is essential during customer analysis
T
he
zero-footprint Web interface allows store manag-
ers, executives, and customers around the world to
learn more online
have access to their personalized data and perform any
MicroStrategy was rated #1 in Customer Loyalty, Data Volumes,
ad hoc analysis they desire
and Standardization by The BI Survey. For the complete results, visit:
C
ompanies
whose customers purchase products
http://www.microstrategy.com/BISurvey
through many channels often deploy analysis and
reporting capabilities to far more users than most other
companies, and having a BI platform that supports
external users in addition to the internal requirements
is essential
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