MOBILE BUSINESS INTELLIGENCE
ROADSHOW
SEATTLE ROADSHOW
September 08, 2010 | Grand Hyatt Seattle| Seattle, WA USA
1
2
Agenda
MOBILE BUSINESS INTELLIGENCE
ROADSHOW
Introduction
Mike Daves – Seattle, Account Executive
Mobile Business Intelligence
Kurt Bruchal- Seattle, Account Executive
MicroStrategy Mobile for iPhone & iPad
Laura Edell – Seattle, Sales Engineer
High Performance BI and Dashboards
Laura Edell – Seattle, Sales Engineer
High Performance Data Warehousing
David Russell – Director of Digital Media Sales, Netezza
Wrap-Up
3
A Revolution in Business Intelligence
Native Experience. Enterprise Grade. Fast.
4
Agenda
MOBILE BUSINESS INTELLIGENCE
ROADSHOW
Introduction
Mike Daves – Seattle, Account Executive
Mobile Business Intelligence
Kurt Bruchal- Seattle, Account Executive
MicroStrategy Mobile for iPhone & iPad
Laura Edell – Seattle, Sales Engineer
High Performance BI and Dashboards
Laura Edell – Seattle, Sales Engineer
High Performance Data Warehousing
David Russell – Director of Digital Media Sales, Netezza
Wrap-Up
5
The Mobile Internet is the Next Wave of Information
Technology and Will Dwarf All Previous Waves
Mainframe
Computing
Mini
Computing
Personal
Computing
Desktop
Internet
Mobile
Internet
(1960-1980)
(1980-1990)
(1990-2000)
(2000-2010)
(2010- )
1M Users
10M Users
100M Users
1,400M Users
5,000M Users
Source: Morgan Stanley, The Mobile Internet Report
6
The Mobile Internet will have 10x Greater Impact than
the Desktop Internet
All The Time
Everywhere
Everyone
Information Available 24 x 7
Every Location Becomes Your Office
Everyone Who Has a Phone
1Billion PC users
12am
6pm
6am
Manager at Desk
3 hrs X 5 days =
15 hrs/week
Information Access Is Limited
to time in office at desk
12pm
vs.
vs.
5Billion cell phone users
12am
6pm
6am
Information Opportunities
24 hrs x 7 days =
168 hrs/week
7
12pm
vs.
Information Opportunities
Everywhere
Mobile BI is 10x Better than Previous Modes of BI
Mobile BI
Web BI
Paper BI
Portable
✓
✗
✓
Interactive
✓
✓
✗
54 Billion pages of reports printed each year in the US alone
at $0.02 per sheet = $1.08 billion per year for printed reports
Mobile BI can replace all of them
8
“Why Now?”
New Generation of
Mobile Devices
New Generation of
Networks
New Generation of
Applications (“Apps”)
3
G
Compute Power
3G+ Is Now Mainstream
• A 2009 smartphone is as
powerful as a 2001 desktop
computer – at half the cost
• High speed, high capacity
• 21% penetration globally
• 38% penetration in US
Innovation
WiFi
• Multi-touch interface
• GPS, camera, other sensors
• Widespread public availability
• Widespread corporate
installation
• Widespread private installation
9
New Paradigm for
Functionality
• Simple and highly focused
• Designed to accomplish one task
or make one decision very quickly
Overwhelming Adoption
• More than 4 Billion cumulative
downloads from Apple’s AppStore
for iPad and iPhone
10
Extend Your Grids, Graphs and Enterprise Reports to
Your Mobile Devices
11
Extend Your Dynamic Dashboards on
Your Mobile Devices
Dynamic Dashboards
in MicroStrategy Web
Dynamic Dashboards
as iPad Apps
Dynamic Dashboards as
iPhone Apps
12
Six Reasons Your Mobile BI Apps Will Be Even Better than
Your Previous Web-based BI Apps (1 of 2)
1. Integrated Mapping
2. Multi-touch
3. BI-specific Gestures
Integrating Google Mapping directly
into your reports
Supporting native Apple
multi-touch gestures
Including new, BI-specific,
multi-touch gestures
13
Tap
Swipe
Flick
Double Tap
Rotate
Pinch
Touch
& Drag
Two Finger
Swipe
Touch
& Hold
Six Reasons Your Mobile BI Apps Will Be Even Better than
Your Previous Web-based BI Apps (2 of 2)
4. App Integration
5. Sensor-based Query
6. Mobile Info Capture
Directly linking to/from
other mobile Apps
Prompt input directly from
mobile sensors
Remotely capturing data and
initiating transactions
Apple
Apps
Accelerometer
Database
Bar Code Reader
Bluetooth
Other
Apps
GPS
Speech
Communication
Channels
14
Backend
System
MicroStrategy Mobile is Part of an Enterprise
Grade Platform
Mobile
Desktop / Laptop
email
Windows
Office
Portals
iPhone
iPad
Blackberry
Full Spectrum of
Full Spectrum of
Developer Tools
Admin Tools
Web
Professional
MicroStrategy
Web
Desktop
Designer
MicroStrategy
Mobile
Enterprise
Manager
Command
Manager
MicroStrategy
Intelligence Server
Architect
Object
Manager
SDK
Integrity
Manager
Databases
15
Browser
Cube
Databases
Transactional
Applications
Website
Content
Mobile Strategy 1: Mobilize Your Existing Reports
Existing Project
16
MicroStrategy Mobile Runs Existing Grid
and Graph Reports Directly
Mobile Strategy 2: Mobilize Your Dashboards
Dynamic
Dashboards
in MicroStrategy Web
17
Dynamic
Dashboards
as iPhone Apps
Dynamic
Dashboards
as iPad Apps
Mobile Strategy 3: Build New BI Applications
New
BI Apps
Standard Grids and
Graph Reports
Dynamic Dashboard
Apps
NEW BI Apps that
Include Transactions
Replenish Inventory
Based on predictive analytics
Place an Order
Based on latest pricing
Upgrade Customer
Based on lifetime value
Set New Prices
Based on supply & demand
18
Mobile Strategy 4: Innovative New Applications
New
Business
Processes
New
Business
Models
New
Revenue
Streams
Innovative
Customer Strategies
•
•
•
•
•
•
•
19
Direct mobile payment solutions
“Talking” products
Customer loyalty app
Mobile coupon / tickets
Location-specific offers
Customer forums
Customer support interaction
Innovative
Process Strategies
•
•
•
•
•
•
Remote intelligence gathering
Integrated re-supply processes
Sales training simulators
Upsell / cross-sell advisor
Remote testing
Work process monitoring
Deploy Your BI Applications in Just a Few Days
20
Management Dashboard App
Price Analytics App
Hospitality Executive App
3 days
7 days
5 days
About Herbalife:
Herbalife is a global nutrition, weight
loss, and skin care company. It sells its
products in 72 countries through a
network of 1.9 million independent
distributors, achieving $2.3 billion in
2009 revenue.
The iPhone App:
Herbalife’s iPhone App tracks the
organization’s largest distributors and
measures the performance of the
individual salespeople who work for
each distributor. The App also
monitors distributor recruiting and
retention.
The App is used by Herbalife
executives, including the CEO and
COO.
Ultimately Herbalife intends to make
the App available to all 1.9 million of
its distributors.
21
About VHA:
VHA is a national network of not-forprofit health care organizations that
work together to drive maximum
savings in the supply chain arena, and
improve operational efficiency and
clinical outcomes. VHA serves more
than 1,400 hospitals and more than
28,000+ non-acute care providers
nationwide.
The iPhone App:
VHA’s PriceLYNX analytics iPhone App
helps hospitals cut costs and improve
supply chain management by enabling
them to benchmark their purchasing
performance against their peers.
Users analyze performance by item,
UNSPSC category, vendor,
manufacturer, and more –
empowering hospitals to lower costs,
improve purchasing performance, and
save money. Mobile functionality
enables buyers to always make the
best possible purchasing decisions,
even when they are not in their office.
22
About Alloso:
Alloso’s Portfolio One system is a
web-based BI platform that
aggregates information from
multiple hospitality and hotel
brand partners.
The iPhone App:
Alloso’s iPhone App extends
Portfolio One to mobile hospitality
executives. Hotel general
managers can now use their
iPhone devices to view and
analyze KPIs, P&L data, budget
comparisons, revenue segments,
expenses, and even competitive
results and guest reviews.
23
Three Programs to Help You Get Started Today
Fast Software
Fast Implementation
Fast Education
25 Free Licenses
Expert Assistance
Free Hands-on Class
Mobile QuickStrikeTM
Intro2MobileTM
Simply download, install and start
building great mobile BI apps
A ten day focused engagement,
delivered by mobile BI experts
An introduction to mobile BI using
MicroStrategy Mobile
Components:
•25 named users – FREE
•Training and support – FREE
•Community access – FREE
Deliverables:
1. Production mobile BI app
2. App design storyboard
3. Video of the new app
Content:
•Concepts and features
•Hands-on exercises
•Build a mobile app
24
Mobile Business Intelligence for the iPhone, iPad, and BlackBerry
Native App Experience
Enterprise Grade
Fast to Develop
Purpose-built, workflow-driven Apps that
quickly and easily guide users through their
data to discovery, analysis, or decision. Apps
fully leverage mobile device capabilities,
including the multi-touch interface, sensors
(GPS, camera, etc.), communications (voice,
email, text), and more.
Designed to deliver the higher levels of
performance and scalability demanded by
mobile Apps. MicroStrategy delivers inmemory, multi-level caching, ROLAP analytics,
robust security, easy extensibility and
comprehensive administration features
designed for enterprise deployments.
Fast, code-free App development via
MicroStrategy’s metadata-driven, point-andclick paradigm. Build rich, interactive BI Apps in
just days. Speed deployment by building once
and deploying across platform to iPhone, iPad,
BlackBerry, browsers, Microsoft Office, or
portals.
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Agenda
MOBILE BUSINESS INTELLIGENCE
ROADSHOW
Introduction
Mike Daves – Seattle, Account Executive
Mobile Business Intelligence
Kurt Bruchal- Seattle, Account Executive
MicroStrategy Mobile for iPhone & iPad
Laura Edell – Seattle, Sales Engineer
High Performance BI and Dashboards
Laura Edell – Seattle, Sales Engineer
High Performance Data Warehousing
David Russell – Director of Digital Media Sales, Netezza
Wrap-Up
26
MicroStrategy Business Intelligence on the BlackBerry
550+ Companies using
MicroStrategy Mobile
on the BlackBerry
Mobile BI on the BlackBerry
GUESS, Inc& Interactive
Store operations
personnel access
Intuitive
Analysis
information while on the shop floor
Prompted Reports
Subscriptions Management
NyGard
Regional Managers access product
Project Browsing;
Report
Search
information
and
inventory 24/7
from the palm
of Availability
their hands
Anywhere, Anytime
Report
Offline Analysis and Storage
27
The same tools you use today
Mobile
Desktop / Laptop
email
Windows
Office
Portals
iPhone
iPad
Blackberry
Full Spectrum of
Full Spectrum of
Developer Tools
Admin Tools
Web
Professional
MicroStrategy
Web
Desktop
Designer
MicroStrategy
Mobile
Enterprise
Manager
Command
Manager
MicroStrategy
Intelligence Server
Architect
Object
Manager
SDK
Integrity
Manager
Databases
28
Browser
Cube
Databases
Transactional
Applications
Website
Content
iPhone Demonstration
29
Best Practices of the Existing SDK Now
in Objective-c
32
Open & Extensible
The SDK offers two ways to extend MicroStrategy Mobile with Custom Objective-c
Customization Type
1
MicroStrategy
Mobile App
Customization Type
2
Objective-c App
embedded with
embedded with
Custom Objectivec
(e.g. visualizations, bluetooth,
advanced interfaces)
33
MicroStrategy
Mobile Content
(e.g. reports,
graphs, visualizations,
mapping, geo-location context)
iPad Demonstration
35
Rebranding (Skinning)
Customize:
•Look and feel to match
corporate “identity” and
branding including icons &
splash screen
37
37
Portable Documents
Challenge: Move Documents
From Project A to Project B
Solution: The Same Dashboard,
Shared Across Environments
Preserve:
•Grids and Graphs
•Formatting
•Selectors
•Data Mappings
38
•
Publish to
production
•
Use as an
accelerated
starting-point
for rapid dev
•
Disassemble
&use for parts
Dashboard Apps &
Mobile Apps
Dozen of
Reports
Dashboard App
iPhone App
iPad App
Dashboard Apps and Mobile Apps
Traditional BI Models Only
Enterprise
Support 20% of An
Population
Enterprise Population
Well Supported by
Traditional BI
• Managers
• Analysts
• Information Workers
20%
NOT Well Supported
by Traditional BI
80%
• Executives
• Line Managers
• Operational Workers
Dashboard Apps and Mobile Apps
A Wide Array of Jobs
Functions Are Poorly
Supported
by
Traditional
Operational
Workers
BI
Sales Personnel
Customer Service
Consulting Mgrs
Line Workers
Store Managers
Field Engineers
Claims Mgrs
Insurance Agents
NOT Well Supported
by Traditional BI
80%
• Executives
• Line Managers
• Operational Workers
Educators
Portfolio Mgrs
Factory Managers
Drivers
Technicians
Dashboard Apps and Mobile Apps
Operational Reports and
Traditional Dashboards
Are Insufficient
Traditional Dashboards
Easy to use… yet too little data
Sales Personnel
Customer Service
Consulting Mgrs
Line Workers
Store Managers
Field Engineers
Claims Mgrs
Operational Reports
Lots of data… yet no insight
Insurance Agents
Educators
Portfolio Mgrs
Factory
Managers
Drivers
Technicians
Dashboard Apps and Mobile Apps
Combine the Best
Dashboard App
Characteristics of
Operational Reports and
Dashboards
Traditional Dashboards
• Embedded Interactivity
• Hundreds of Data Views
Operational Reports
• Compressed Data
• “Micro-Database”
Our Customers’ Dashboards
The 2010 Dashboard Showcase
GUESS
Super Stars
Business Drivers
• 120 Designers, Buyers,
Executives, Marketing,
Finance & Operations
• Daily information of best
selling items
Business Impact
• Replaced manual Excel report
creation
• Share information much more
quickly
Our Customers’ Dashboards
The 2010 Dashboard Showcase
DHL
Industry: Transportation
Business Drivers
• 40+ Executives and Senior
Sales Managers
• Comprehensive analysis of
DHL customers’ shipping
profile and historical trends
Business Impact
• Significantly faster
information delivery
• Information improved
customer reviews and
negotiations
Agenda
MOBILE BUSINESS INTELLIGENCE
ROADSHOW
Introduction
Mike Daves – Seattle, Account Executive
Mobile Business Intelligence
Kurt Bruchal- Seattle, Account Executive
MicroStrategy Mobile for iPhone & iPad
Laura Edell – Seattle, Sales Engineer
High Performance BI and Dashboards
Laura Edell – Seattle, Sales Engineer
High Performance Data Warehousing
David Russell – Director of Digital Media Sales, Netezza
Wrap-Up
46
Higher Performance
Mobile BI Will Drive Requirements for Even Higher Levels of Performance
Mobile Usage = Near Instant Response
Fast
Speed
More Users
=
Lower Tolerance
Mobile BI
(10,000s of users)
Web-based BI
(1,000s of users)
Desktop BI
(100s of users)
Slow
Low
47
Capacity
High
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.
CONFIDENTIAL
Our Research Showed that there are Six Ways Our Customers Can Get
Dramatically Faster Performance
Average Speed
Increase
48
1
Employ In-Memory to
Accelerate Performance
Technology
2 – 10x
OLAP Services
2
Design High Performance
Dashboards
2 – 10x
Report Services
3
Optimize Query Efficiency
2 – 5x
VLDB Settings
4
Implement Effective
Caching Strategies
2 – 3x
Intelligence Server
5
Configure MicroStrategy
for High Performance
1.5 – 2x
Intelligence Server
6
Leverage The Latest
Database Technology
2 – 10x
DB Appliances &
Columnar Databases
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.
CONFIDENTIAL
Higher Performance – Report Services
The Larger the Dashboard, the Greater the Potential for a Performance Gap
NON-OPTIMIZED
DESIGN
(Before Dashboard Can be Initially Viewed)
Response Time
32 min
16 min
Large Dynamic
Dashboard
8 min
4 min
2 min
1 min
30 sec
Performance Gap
Medium Dynamic
Dashboard
OPTIMIZED DESIGN
Traditional
Dashboard
15 sec
5 sec
Dashboard Data Views 1
Dashboard Data Scope 10
(Data Scope = Attributes x Metrics)
49
10
100
100
1,000
1,000
10,000
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.
CONFIDENTIAL
Higher Performance – Report Services
Technology Advances to Delver Even Higher Performing Report Services
50
Up to 55% Reduction
in Dashboard KB
NEW Data Compression Algorithms
9R2
30-45% Faster
Dashboard
Rendering
NEW Internal Dashboard Architecture
9R2
75% Faster OLAP
Interactivity
NEW Ability to Source Data Directly
from a In-memory Cubes
9R2
5x Faster Response
Time for Large
Dashboards
NEW On-demand Data Transfers
9R2
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.
CONFIDENTIAL
Query Performance (normalized for data volumes)
MicroStrategy Customers Get Best Performance
0
2
4
6
8
10
12
14
Microstrategy (16.67)
SAS (16.67)
Oracle BIEE (10.00)
SAP BO WebI (7.78)
SAP BEx (7.78)
Microsoft SSAS (6.67)
IBM Cognos Reporting (3.33)
Information Builders (2.00)
Oracle Hyperion (2.00)
Pentaho (2.00)
Bissantz (1.00)
Targit (1.00)
arcplan (0.80)
IBM Cognos TM1 (0.80)
QlikTech (0.80)
Board (0.40)
Cubeware (0.40)
Microsoft SSRS (0.40)
SAP BO DeskI (0.25)
Infor PM (0.20)
IBM Cognos Analysis (0.13)
Jedox PALO (0.06)
MIK (0.05)
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.
CONFIDENTIAL
16
Agenda
MOBILE BUSINESS INTELLIGENCE
ROADSHOW
Introduction
Mike Daves – Seattle, Account Executive
Mobile Business Intelligence
Kurt Bruchal- Seattle, Account Executive
MicroStrategy Mobile for iPhone & iPad
Laura Edell – Seattle, Sales Engineer
High Performance BI and Dashboards
Laura Edell – Seattle, Sales Engineer
High Performance Data Warehousing
David Russell – Director of Digital Media Sales, Netezza
Wrap-Up
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.
CONFIDENTIAL
Powering Mobile BI
Supporting Mobile BI with Data
Warehouse Appliances
© 2010 Netezza, Inc. All rights reserved
Impact of Mobile BI on the Data Warehouse
•
Low Latency – users will not tolerate slow response times
•
EDW Throughput – the back-end EDW must not be adversely
effected by the new workload
•
Increased User Population – more people wanting to do more
things with BI
•
Operational BI – prevalence of look-up queries in near real time
May 10
Data Warehouse Appliance
May 10
•
Appliance simplicity
•
Optimized, purpose-built analytics engine
•
10-100x faster than traditional systems
•
Integrated database, server and storage
•
Scalable
•
Built-in data compliance
•
Standard interfaces
The Big Picture
Data Center
Universal Access : Universal Management : Flexible Provisioning
Oracle Compatibility Layer
Enterprise Data Warehouse
Legacy
DB
May 10
Edge
Edge
Appliance
Edge
Appliance
Edge
Appliance
Edge
Appliance
Appliance
Mobile
Users
Netezza Edge Appliances
May 10
Skimmer
TwinFin
≅ 0 to 100+ users
100s to 1000s of users
100s of GB to 10 TB
5 TB to 1.5 PB
Simple & Complex Queries
Simple & Complex Queries
Page 57
Summary
•
•
Netezza Corporation: a mature, trusted partner
>
Pioneered data warehouse appliance
>
Robust and growing business
>
Easy to do business with
>
Vision of enterprise-wide analytics
Leading the pack in innovation
>
Price/performance leadership
>
Netezza-easy
>
The first of a new generation
>
User validation
>
Certified on leading ETL & BI tools
May 10
Agenda
MOBILE BUSINESS INTELLIGENCE
ROADSHOW
Introduction
Mike Daves – Seattle, Account Executive
Mobile Business Intelligence
Kurt Bruchal- Seattle, Account Executive
MicroStrategy Mobile for iPhone & iPad
Laura Edell – Seattle, Sales Engineer
High Performance BI and Dashboards
Laura Edell – Seattle, Sales Engineer
High Performance Data Warehousing
David Russell – Director of Digital Media Sales, Netezza
Wrap-Up
59
Reminder
Three Programs to Help You Get Started Today
Fast Software
Fast Implementation
Fast Education
25 Free Licenses
Expert Assistance
Free Hands-on Class
Mobile QuickStrikeTM
Intro2MobileTM
Simply download, install and start
building great mobile BI apps
A ten day focused engagement,
delivered by mobile BI experts
An introduction to mobile BI using
MicroStrategy Mobile
Components:
•25 named users – FREE
•Training and support – FREE
•Community access – FREE
Deliverables:
1. Production mobile BI app
2. App design storyboard
3. Video of the new app
Content:
•Concepts and features
•Hands-on exercises
•Build a mobile app
60