Faculty: Faculty of Business Department: Business Management
Semester: Academic Year: 2013/2014
Strategic Management (1601405)
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Credit hours
Coordinator/
Lecturer
Course website
3
Dr. Bader Obeidat
Level
Office number
Bachelor Prerequisite
Office phone
24244 www.ju.edu.jo E-mail b.obeidat
@ju.edu.j
o
Place Building 4
This course deals with the development and implementation of organization strategy. It focuses on the perspectives, analytical techniques, and capabilities utilized by managers to improve an organization’s probability of attaining sustainable competitive advantage and success in the long term. This course will cover the following topics, environmental scanning, strategy formulation, corporate, business and functional strategy, as well as strategy implementation and evaluation and control.
1To introduce the basic concepts and theories of strategic management.
2To teach the student how to apply these concepts in case analysis in an attempt to translate the theoretical knowledge into real life applications.
3To develop and improve the skills needed for strategy analysis formulation and implementation.
Successful completion of the course should lead to the following outcomes:
A. Knowledge and Understanding: Student is expected to
A1: Be able to communicate the meaning and importance of strategic management.
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A2: Be able to properly use the strategic management vocabulary.
A3: Be able to explain the various components of strategic planning and strategic management processes.
B. Intellectual Analytical and Cognitive Skills: Student is expected to
B1- Conduct strategic analysis (SWOT) for the internal and external environments.
B2- Identify the various strategic options available to the organization.
B3- Apply reasoning and critical thinking for future strategy development and formulation.
B4-Reallocate resources to meet the challenges of the new strategies.
B5-Follow up the activities needed for the implementation of the various strategic decisions.
C. Subject- Specific Skills: Students is expected to
C1: Use appropriate tools in strategic analysis.
C2: Apply the concepts and techniques as the situation demands.
C3: Develop team work skills.
C4: Prepare and deliver coherent oral and well-structured written technical report on strategic topics of choice.
D. Transferable Key Skills: Students is expected to
D1: Display comprehensive and integrated approach for strategic analysis.
D2: Display commitment and strictly abide by course requirement.
D3: Display competence and professionalism in handling strategic issue
.
Lectures
Discussions
Case writing and reporting
Case analysis in groups
Presentations
Exam, Quiz, presentation, project, assignments
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Basic concepts of strategic management
Required Text 1 1.
Understand the benefits of strategic management
2.
Explain how globalization and environmental sustainability influence strategic management
3.
Understand the basic model of strategic management and its components
4.
Understand strategic decisionmaking modes
5.
Use the strategic audit as a method of analyzing corporate functions and
Corporate Governance
Social responsibility and ethics in strategic management
Required Text 3
Environmental scanning and industry analysis
Required Text 2
Required Text 4+5
1.
Describe the role and responsibilities of the broad of directors in corporate governance
2.
Understand how the composition of a broad can affect its operation
3.
Discuss trends in corporate governance
4.
Explain how executive leadership is an important part of strategic management
1.
Compare and contrast
Friedman’s traditional view with Carroll’s contemporary view of social responsibility
2.
Understand the relationship between social responsibility and corporate performance
3.
Explain the concept of sustainability
4.
Conduct a stakeholder analysis
1.
Recognize aspects of an organization’s environment
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Internal scanning:
Organizational analysis
Strategy Formulation:
Situation analysis and business strategy
Required Text 6+7
Required Text 8+9 that can influence its longterm decision
2.
Identify the aspects of an organization’s environment that are most strategically important
3.
Conduct an industry analysis to understand the competitive forces that influence the intensity of rivalry within an industry
4.
Understand how industry maturity affects industry competitive forces
5.
Know how to develop an industry scenario
6.
Be able to construct an
EFAS table that summarizes external environmental factors
1.
Apply the resource view of the firm to determine core and distinctive competencies
2.
Use VRIO framework and the value chain to assess an organization’s competitive advantage and how it can be sustains
3.
Understand a company’s business model and how it could be imitated
4.
Assess a company’s corporate culture and how it might affect a proposed strategy
5.
Scan functional resources to determine their fit within a firm’s strategy
6.
Contrast an IFAS table that summaries internal factors
1.
Organize environment and organizational information using SWOT analysis and
SFAS matrix
2.
Generate strategic options by
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Strategy Formulation:
Corporate strategy
Strategy Formulation:
Functional Strategy and strategic choice using the TOWS matrix
3.
Understand the competitive and cooperative strategies available to corporations
4.
List the competitive tactics that would accompany competitive strategies
5.
Identify the basic types of strategic alliances
Required Text 10+11 1.
Understand the three aspects of corporate strategy
2.
Apply the directional strategies of growth, stability and retrenchment
3.
Understand the difference between vertical and horizontal growth as well as diversification
4.
Identify strategic options to enter a foreign country
5.
Apply portfolio analysis to guide decisions in companies with multiple products and businesses
6.
Develop a parenting strategy for a multiple-business corporation
Required Text 12+13 1.
Identify a variety of functional strategies that can be used to achieve organizational goals and objectives
2.
Understand what activities and functions are appropriate to outsource in order to gain or strengthen competitive advantage
3.
Recognize strategies to avoid and understand why they are dangerous
4.
Construct corporate scenarios to evaluate strategic options
5.
Use a stakeholder priority
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Strategy implementation: organizing for action
Review and Final Exam matrix to aid in strategic decision making
6.
Develop policies to implement corporate, business and functional strategies
Required Text 14+15 1.
Develop programs, budgets, and procedures to implement strategic change
2.
Understand the importance of achieving synergy during strategy implementation
3.
List the stages of corporate development and structure that characterizes each stage
4.
Identify the blocks to changing from one stage to another
5.
Construct matrix and network structures to support flexible and nimble organizational strategies
6.
Decide when and if programs such as reengineering, six sigma, and job redesign are appropriate methods of
Required Text 16 strategy implementation
7.
Understand the centralization versus decentralization issue in multinational corporations

Lectures and discussions
 Students’ presentations

Case studies
Assignments, and presentations on course-related topics
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Midterm Exam
Project
Assignments and participation
30%
10%
10%
Will be assigned by the professor during the semester in class
Will be assigned by the professor during the semester in class
Will be assigned by the professor during the semester in class
Will be assigned by the professor during the semester in class
Wheelen, Thomas, and Hunger, David, (2012), Strategic Management and Business
Policy toward Global Sustainability, 13 edition, Pearson
Wheelen, Thomas, and Hunger, David, (2012), Strategic Management and Business
Policy toward Global Sustainability, 13 edition, Pearson
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