The University of Jordan:1601405Strategic management

advertisement
The University of Jordan
Faculty: Faculty of Business
Semester:
Department: Business Management
Academic Year: 2013/2014
Strategic Management (1601405)
----------------------------------------------------------------------------------------------------------Credit hours
3
Level
Bachelor Prerequisite
Coordinator/
Lecturer
Dr. Bader Obeidat
Office
number
Course website
www.ju.edu.jo
E-mail
b.obeidat
@ju.edu.j
o
Office
phone
24244
Place
Building 4
Course Description
This course deals with the development and implementation of organization strategy. It
focuses on the perspectives, analytical techniques, and capabilities utilized by managers
to improve an organization’s probability of attaining sustainable competitive advantage
and success in the long term. This course will cover the following topics, environmental
scanning, strategy formulation, corporate, business and functional strategy, as well as
strategy implementation and evaluation and control.
Learning Objectives
1- To introduce the basic concepts and theories of strategic management.
2- To teach the student how to apply these concepts in case analysis in an
attempt to translate the theoretical knowledge into real life applications.
3- To develop and improve the skills needed for strategy analysis formulation
and implementation.
Intended Learning Outcomes (ILOs):
Successful completion of the course should lead to the following outcomes:
A. Knowledge and Understanding: Student is expected to
A1: Be able to communicate the meaning and importance of strategic management.
1 /7
A2: Be able to properly use the strategic management vocabulary.
A3: Be able to explain the various components of strategic planning and strategic
management processes.
B. Intellectual Analytical and Cognitive Skills: Student is expected to
B1- Conduct strategic analysis (SWOT) for the internal and external environments.
B2- Identify the various strategic options available to the organization.
B3- Apply reasoning and critical thinking for future strategy development and
formulation.
B4-Reallocate resources to meet the challenges of the new strategies.
B5-Follow up the activities needed for the implementation of the various strategic
decisions.
C. Subject- Specific Skills: Students is expected to
C1: Use appropriate tools in strategic analysis.
C2: Apply the concepts and techniques as the situation demands.
C3: Develop team work skills.
C4: Prepare and deliver coherent oral and well-structured written technical report
on strategic topics of choice.
D. Transferable Key Skills: Students is expected to
D1: Display comprehensive and integrated approach for strategic analysis.
D2: Display commitment and strictly abide by course requirement.
D3: Display competence and professionalism in handling strategic issue
.
ILOs: Learning and Evaluation Methods
ILO/s
Learning Methods
-
Evaluation Methods
Exam, Quiz,
presentation,
project,
assignments
Lectures
Discussions
Case writing and reporting
Case analysis in groups
Presentations
2 /7
Course Contents
Content
Reference
Week ILO/s
Basic concepts of
strategic management
Required Text
1
1. Understand the benefits of
strategic management
2. Explain how globalization
and environmental
sustainability influence
strategic management
3. Understand the basic model
of strategic management and
its components
4. Understand strategic decisionmaking modes
5. Use the strategic audit as a
method of analyzing
corporate functions and
Corporate Governance
Required Text
2
Social responsibility and
ethics in strategic
management
Required Text
3
1. Describe the role and
responsibilities of the broad
of directors in corporate
governance
2. Understand how the
composition of a broad can
affect its operation
3. Discuss trends in corporate
governance
4. Explain how executive
leadership is an important
part of strategic management
1. Compare and contrast
Friedman’s traditional view
with Carroll’s contemporary
view of social responsibility
2. Understand the relationship
between social responsibility
and corporate performance
3. Explain the concept of
sustainability
4. Conduct a stakeholder
analysis
Environmental scanning
and industry analysis
Required Text
4+5
3 /7
1. Recognize aspects of an
organization’s environment
2.
3.
4.
5.
6.
that can influence its longterm decision
Identify the aspects of an
organization’s environment
that are most strategically
important
Conduct an industry
analysis to understand the
competitive forces that
influence the intensity of
rivalry within an industry
Understand how industry
maturity affects industry
competitive forces
Know how to develop an
industry scenario
Be able to construct an
EFAS table that summarizes
external environmental
factors
Internal scanning:
Organizational analysis
Required Text
6+7
1. Apply the resource view of
the firm to determine core and
distinctive competencies
2. Use VRIO framework and the
value chain to assess an
organization’s competitive
advantage and how it can be
sustains
3. Understand a company’s
business model and how it
could be imitated
4. Assess a company’s corporate
culture and how it might
affect a proposed strategy
5. Scan functional resources to
determine their fit within a
firm’s strategy
6. Contrast an IFAS table that
summaries internal factors
Strategy Formulation:
Situation analysis and
business strategy
Required Text
8+9
1. Organize environment and
organizational information
using SWOT analysis and
SFAS matrix
2. Generate strategic options by
4 /7
using the TOWS matrix
3. Understand the competitive
and cooperative strategies
available to corporations
4. List the competitive tactics
that would accompany
competitive strategies
5. Identify the basic types of
strategic alliances
Strategy Formulation:
Corporate strategy
Required Text
10+11
1. Understand the three aspects
of corporate strategy
2. Apply the directional
strategies of growth, stability
and retrenchment
3. Understand the difference
between vertical and
horizontal growth as well as
diversification
4. Identify strategic options to
enter a foreign country
5. Apply portfolio analysis to
guide decisions in companies
with multiple products and
businesses
6. Develop a parenting strategy
for a multiple-business
corporation
Strategy Formulation:
Functional Strategy and
strategic choice
Required Text
12+13
1. Identify a variety of
functional strategies that can
be used to achieve
organizational goals and
objectives
2. Understand what activities
and functions are appropriate
to outsource in order to gain
or strengthen competitive
advantage
3. Recognize strategies to avoid
and understand why they are
dangerous
4. Construct corporate scenarios
to evaluate strategic options
5. Use a stakeholder priority
5 /7
6.
Strategy implementation:
organizing for action
Required Text
14+15
1.
2.
3.
4.
5.
6.
7.
Review and Final Exam
Required Text
16
Learning Methodology



Lectures and discussions
Students’ presentations
Case studies
Projects and Assignments
Assignments, and presentations on course-related topics
6 /7
matrix to aid in strategic
decision making
Develop policies to
implement corporate,
business and functional
strategies
Develop programs, budgets,
and procedures to implement
strategic change
Understand the importance of
achieving synergy during
strategy implementation
List the stages of corporate
development and structure
that characterizes each stage
Identify the blocks to
changing from one stage to
another
Construct matrix and network
structures to support flexible
and nimble organizational
strategies
Decide when and if programs
such as reengineering, six
sigma, and job redesign are
appropriate methods of
strategy implementation
Understand the centralization
versus decentralization issue
in multinational corporations
Evaluation
Evaluation
Point %
Midterm Exam
30%
Project
10%
Assignments and
participation
10%
Final Exam
50%
Date
Will be assigned by the
professor during the
semester in class
Will be assigned by the
professor during the
semester in class
Will be assigned by the
professor during the
semester in class
Will be assigned by the
professor during the
semester in class
Main Reference/s:
Wheelen, Thomas, and Hunger, David, (2012), Strategic Management and Business
Policy toward Global Sustainability, 13 edition, Pearson
Reference/s:
Wheelen, Thomas, and Hunger, David, (2012), Strategic Management and Business
Policy toward Global Sustainability, 13 edition, Pearson
7 /7
Download