CALMAT University
BUS 523
Strategic Management
SYLLABUS
Saturday 3:00-5:30PM
Sep 13; Oct 4, 25; Nov 1, 15; and Dec 6, 13, 20, 2013
Credits units: 3
INSTRUCTOR: Dr. George Guim georgeguim@aol.com (415) 963-2956
COURSE DESCRIPTION:
Course discusses the basic concepts and tools for strategic management. The course focuses on
the analysis, design, and implementation of competitive strategies from the perspective of a
business unit and of a corporation as a whole, and from a domestic and global perspectives. The
course also covers ethical and social responsibility issues in strategic management. Practical
applications include a project that uses field observations of a local business store to do an
analysis using the conceptual framework discussed in class.
TEXTBOOK:
Essentials of Strategic Management (5th ed.) by Hunger and Wheelen. Prentice Hall 978-81203-4861-5.
COURSE LEARNING OUTCOMES: At the end of the course, students will be able to:
1. Do environmental scanning, industry analysis, and internal (organizational) scanning.
2. Formulate strategies using situational (SWOT) analysis from corporate and functional
perspectives.
3. Design corporate strategies under domestic and global situations, including growth and
diversification strategies.
4. Understand ethical and social responsibility issues in relation to employees, management,
customers, shareholders, overseers, and the community at large.
5. Develop strategies to address organizational structure, cultural change, and leadership for
the implementation, and management of chosen strategies.
INSTRUCTIONAL FORMAT:
1. Regular lectures on textbook chapters.
2. Discussion of written reports (case study)
3. In-class video viewing.
4. In-class final exam.
1
STUDENT RESPONSIBILITY. Students must:
1. Read the assigned textbook chapters BEFORE coming to class.
2. Watch the assigned videos, and be prepared to discuss them in class.
3. Be prepared to do final exams write a self-reflection.
4. Complete field research work on a chosen topic.
5. Professionally present and discuss (using Power Point) case study in class.
EVALUATION METHODS:
Points
1
2
3
4
Attendance
Class Participation
Case Study: Paper/
Presentation
Final Exam
100
100
100
Total
400
100
COURSE GRADING SCALE: The sum of all points obtained from attendance, participation, the
case study, and final exam will be computed as percent of total (400 points) and assigned a
letter grade as follows:
B+ = 86-90
C+ = 71-75
D+ = 56-60
A = 96-100
B = 81-85
C = 66-70
D = 51-55
F = 0-45
ABCD-
= 91-95
= 76-80
= 61-65
= 46-50
ATTENDANCE: Students are expected to attend all classes and participate actively in every
class session. At a minimum, students must attend 80% of class time, or s/he may not receive a
passing grade for the course. Should a student have extenuating circumstances, s/he should
contact the instructor as soon as possible and discuss the circumstances. Individual instructors
may select a more stringent attendance requirement.
GRAMMAR, APA STYLE, AND PLAGIARISM: Use GRAMMARLY to check your grammar.
Use PERRLA to check you APA style. Do not plagiarize: Do not copy from other authors/
classmates without giving proper credit and without quoting and citing the source of the
information.
2
MAKE UP POLICY: Student must notify the instructor prior to an exam, if the reasons are
foreseeable. If the circumstances are unforeseeable, the reasons still have to be valid as judged by
the instructor.
WEEKLY SCHEDULE OF TOPICS
1
Sep
13
PART I: INTRODUCTION AND OVERVIEW
Discuss Ch 1: Basic Concepts of Strategic Management
PART II: SCANNING THE ENVIRONMENT
Discuss Ch 3: Environmental Scanning and Industry Analysis
Bureau of Economic Analysis (BEA) Data;
County Business Patterns (CBP) Data
2
Video Viewing
Discuss Ch 2: Corporate Governance and Social Responsibility
ENRON
$3Billion Bet
Oct 4
Discuss Ch 4: Internal Scanning: Organizational Analysis
3
25
PART III: STRATEGY FORMULATION
Discuss Ch 5: Strategic Formulation: Situation Analysis and Kitchen Nightmares;
McDonald’s
Business Strategy (SWOT)
4
Nov 1
Discuss Ch 6: Strategy Formulation: Corporate Strategy (Portfolio Walmart
TBD by student
Analysis
5
15
Discuss Ch7: Strategy Formulation: Functional Strategies & Google
TBD by student
Strategic Choice
Assignment of Case Study
Discuss Ch 11: Suggestions for Case Study
6
Dec 6
7
13
Presentations of Case Study
Discuss Ch 10: Evaluation and Control
8
20*
FINAL EXAM (PART IV)
PART IV: STRATEGY IMPLEMENTATION AND CONTROL
Discuss Ch 8: Strategy Implementation: Organizing for Action
Discuss Ch 9: Strategy Implementation: Staffing and Leading
3
Kitchen Nightmares
Tiffany’s
Hotel Nightmare
Undercover Boss