Marketing Executive, Channel Marketing – Professional Services
Informa Business Intelligence currently has an exciting opportunity in our Central London office for a
talented Marketer or Agency Account Manager who is looking to forge a career in Marketing for the
Professional Services industry sector and join world leader in business intelligence.
Informa Business Intelligence, part of the wider Informa group, is a FTSE 250 global digital publishing
company providing market intelligence, news and analysis, bespoke consulting services, industry
events and specialist online training to millions of customers worldwide.
Reporting into the Head of Marketing, the key objective for this role is to create and implement a
creative and effective marketing strategy to grow the business through existing strategic
partnerships in emerging geographies and customer segments. You will be the focal point of all
marketing activities and you will proactively manage the implementation of strategic and tactical
marketing programmes for the portfolio of BI products. The Channel Marketing Manager is the key
point of contact for partners/vendors in all marketing matters and is responsible for the effective
allocation of resources & budget to meet defined needs.
The ideal candidate will possess the following:
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Strong understanding of executing channel marketing campaigns across different
geographical territories.
Knowledge of digital marketing strategies, campaign management, utilizing all aspects of the
promotional mix across all marketing media
Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the
required business results, persistently seeking to improve business performance, with the
energy and tenacity to address bottlenecks and barriers
Knowledge of the publishing industry will put you at a strong advantage
Constantly encourage evidence based improvements to strategies and processes through
innovation whilst coaching others within the business to do the same
Influence account managers and senior decision-makers to implement change in the
business through evidence based support and intellectual conversation
Highly organized, methodical and process-driven, demonstrating a drive to improve internal
processes whenever possible
Excellent attention to detail
Energetic, creative and collaborative approaches to product marketing and excellent
stakeholder management to board level
Able to deal with ambiguity and work in a matrix organization, adaptable and flexible
Prior experience of working for a Marketing agency in an Account Management capacity
would be an advantage
This is an excellent opportunity for a passionate marketer who enjoys the fast-paced nature of
marketing and is looking to progress into an exciting role with a new Informa brand in an
organisation with fantastic career development opportunities.
Rated as one of the top 5 large companies to work for in the UK in 2014, we offer competitive
salaries, fantastic career development opportunities, as well as an award winning benefits package.
To apply for this opportunity and develop your career, please use the link below to apply.
https://informaopenhire.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=90&company_id=
30143&version=1&source=ONLINE&JobOwner=992279&level=levelid1&levelid1=36313&startflag=2