Head of Marketing- Informa Financial Intelligence
Informa Business Intelligence currently has an exciting opportunity available in our central London
office for a talented and driven Head of Marketing looking to join a world leader in Financial
Intelligence. We are an expanding global business, offering an excellent opportunity for a careerdriven Senior Marketing professional looking to take the next step in a successful career and
progress in a fast paced digital subscription business.
Informa Business Intelligence, part of the wider Informa group, is a FTSE 250 global digital publishing
company providing market intelligence, news and analysis, bespoke consulting services, industry
events and specialist online training to millions of customers worldwide.
Reporting into the Group Marketing Director, the Head of Marketing will be overall responsible for
the global marketing strategy and implementation for the Informa Financial vertical including
building and growing a high performing global marketing function. This is a senior strategic
leadership role with responsibility for the output and effectiveness of a marketing function
consisting of product marketing and marketing communications functions. They will work closely
with and confidently lead/influence the vertical, including management team on all marketing
activity for the vertical. They will also confidently lead and influence senior decision-makers in the
wider Business Intelligence Division including the CEO and other Senior Directors.
The ideal candidate will possess the following:
 Solid experience of working in a senior marketing leadership role (preferably in a B2B
environment), with the ability to provide industry-level view of best practice
 Experience within the finance industry is essential
 Experience within a B2B intelligence environment is preferred
 Experience of driving strategic growth within a business is essential
 Strategic thinking – ability to formulate and achieve challenging strategic objectives, based on
clear understanding of market trends, customer needs and business imperatives
 Extensive experience of developing strategic frameworks and processes, good understanding of
marketing theory, including the marketing mix and the promotional mix
 Strong leadership skills – ability to instil vision through personal drive, building enthusiasm and
commitment in order to implement well-defined strategies and pursue long-term goals with
energy and tenacity.
 Excellent influencing and negotiating skills – ability to develop strategic working relationships
with sales, marketing, product, editorial, publishing, design and web teams
 Strong customer focus – ability to identify and distinguish between customers, focus on their
needs and engage them through communications activities
 Strong decision-making – confident and experienced to make timely and effective decisions, and
take prompt action to accomplish objectives and goals beyond the basics.
 Proven project management skills- ability to manage the entire lifecycle of multiple projects with
competing demands for limited resources, on time and within budget
 Drive for results – ensure that marketing strategies drive the required business results,
persistently seeking to improve business performance, with the energy and tenacity to address
bottlenecks and barriers.
 Bachelor’s level education or equivalent
This is an excellent opportunity for an experienced senior marketing professional who enjoys the
fast-paced nature of marketing and is looking to progress and take ownership of the marketing
function for a portfolio of brands and products in an organisation with fantastic career development
opportunities.
To apply please respond with REQUIRED Resume and a detailed cover letter including salary
history birecruitment@informa.com, quoting reference FI/105
Informa is committed to equal employment opportunity for all employees and applicants for
employment without regard to age, color, creed, disability status, gender, national origin, race,
religion, sexual orientation or veteran status, or any other legally protected status.