Marketing Manager – Informa Maritime and Law – Email and CRM Specialist
Informa Business Information currently has an exciting opportunity in our London office for a
talented Marketing Manager looking to join a world leader in Maritime and Law Intelligence. We
are an expanding global business, offering excellent opportunities for career-driven Marketing
Managers looking to establish a fruitful career in a market leading and ever-growing company.
Informa Business Intelligence, part of the wider Informa group, is a FTSE 250 global digital publishing
company providing market intelligence, news and analysis, bespoke consulting services, industry
events and specialist online training to millions of customers worldwide.
Reporting into the Head of Marketing Communications, the successful Marketing Manager will be
responsible for Marketing Automation Processes, through campaign creation and execution,
implementation of marcomms programmes and marketing operations. They will lead a team of 4
Marketers and measure promotional programmes and campaigns across the marketing
communications mix, specifically email, for all Maritime and Law products and portfolios, globally. As
such, we are ideally seeking experienced Marketing Managers or Senior Marketing Executives with a
strong background in CRM and Email Marketing as well as some experience in managing a team.
The ideal candidate will possess the following:
 Extensive experience of email campaign management & CRM, and utilizing all aspects of the
promotional mix across all marketing media
 Experience of a Marketing automation platform and processes is essential.
 Prior experience of working in a B2B publishing marketing role will be a great advantage
especially winning and keeping large multi-national corporate clients with complex buying
structures.
 Experience of database manipulation and list management
 Experience of measuring ROI, capturing and applying learning on an ongoing basis
 Highly organized, methodical and process-driven, demonstrating a drive to improve internal
processes whenever possible
 People management and coaching skills. Leadership experience, involving managing teams,
successfully implementing change and motivating staff throughout a change programme
 Leadership skills – able to instil vision through personal drive, building enthusiasm and
commitment in order to implement well executed campaigns that meet strategic goals
 Data-driven, with strong analytical skills
 Creative thinker with the tenacity and drive to seek new and improved routes to market
 Experience of maintaining budgets and assessing costs and benefits
 Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the
required business results
 Excellent influencing and negotiating skills – able to develop strategic working relationships
across the business, and mediate, conciliate and negotiate in difficult circumstances, in order
to achieve business objectives
This is an excellent opportunity for an experienced Senior Marketing Executive or Marketing
Manager who enjoys the fast-paced nature of Marketing. It’s a great role for someone to progress
and take ownership over the Email and CRM marketing of a leading brand in an organisation with
fantastic career development opportunities.
Rated as one of the top 5 large companies to work for in the UK, we offer world class training,
competitive salaries, fantastic career development opportunities, as well as an award winning
benefits package.
To apply for this opportunity and develop your career within an industry-leading global brand,
please send your CV and a covering letter highlighting your suitability and salary expectation to
birecruitment@informa.com, quoting reference MM/LLI.