Product Marketing Manager – Citeline Pharma intelligence | informa
Citeline, Pharma intelligence | informa, has an exciting opportunity for an experienced Product
Marketing Manager in Boston or New York. The Product Marketing Manager’s key objectives are to
create and implement a business and marketing strategy that will grow the business through high
retention and yield increase from existing customers and acquisition of new customers.
Core responsibilities and deliverables include go-to-market plans, product positioning, pricing, and
Sales collateral. Following the Pragmatic Marketing framework Product Marketers are accountable
for delivery of a range specified elements in the framework.
The role requires PMMs to lead, influence and work closely with vertical MD, product and content
colleagues, sales heads, client services and marcomms to ensure each understand and implement
the strategy and objectives.
The Product Marketing Manager is to act as the “voice of the customer” by gaining a deep
understanding of—and driving—customer engagement with the product, throughout the lifecycle
and using this and broader market insight to develop and implement the marketing strategy and
marketing & promotional mix.
In this role you will:
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Accountable for delivery of a range specified elements in the Pragmatic Marketing
framework.
Define and meet strategic business goals and deliver against targeted revenue, profit and
market growth.
Identify engage and influence key internal and external stakeholders that are relevant to
achieving the business targets.
Identify and define the most commercially attractive target markets and customer segments
to achieve the strategy. Drive the associated core market messaging, sales tools and
collateral
Research competitive and alternative offerings in the market. Assess their strengths and
weaknesses, and develop a strategy for winning business from them through pricing and
promotional strategies
Articulate and leverage the company’s unique ability to deliver value to the market, to drive
key product strategies and roadmaps (new product offerings or product enhancements)
Work closely with Sales to ensure effective delivery of Sales support materials – including
internal product roadmaps and positioning information and likewise external facing Sales
materials.
KEY ATTITUDES AND BEHAVIOURS:
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Energetic, creative and collaborative approaches to product marketing and excellent
stakeholder management to board level
Constantly encourage evidence based improvements to strategies and processes through
innovation whilst coaching others within the business to do the same
Influence senior decision-makers to implement change in the business through evidence
based support and intellectual conversation
Take the initiative to solve problems by involving and communicating with teams across the
organization for the best solution whilst offering clear direction and control
Show a clear understanding of all sides of business issues and ask intelligent questions and
offer personal insight before acting for the good of the team
Clearly express objectives and expectations to team on a regular basis and collects tangible
evidence of success
EXPERIENCE & SKILLS
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Previous experience in implementing marketing strategies that have provided insight and
understanding of customers, competitors, proposition and pricing
Strong customer focus – able to identify and differentiate between customers, focus on their
needs and engage them through communications activities
Experience of maintaining budgets and assessing costs and benefits
Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the
required business results, persistently seeking to improve business performance, with the
energy and tenacity to address bottlenecks and barriers
Experience of measuring ROI, capturing and applying learning on an ongoing basis
Highly organized, methodical and process-driven, demonstrating a drive to improve internal
processes whenever possible
Experience of campaign management, utilizing all aspects of the promotional mix across all
marketing media
Excellent attention to detail
Data-driven, with strong analytical skills, able to provide complex data analysis and draw
conclusions based on the analysis which inform marketing strategy and tactics
Able to regularly update own learning in technical areas
Able to deal with ambiguity and work in a matrix organization, adaptable and flexible
Prior experience of working in a B2B publishing marketing role will be a great advantage
To apply for this opportunity please send your resume and a cover letter and salary expectations
quoting reference PI/PPM
“Informa is committed to equal employment opportunity for all employees and applicants for
employment without regard to age, color, creed, disability status, gender, national origin, race,
religion, sexual orientation or veteran status, or any other legally protected status.”
Citeline is the world’s leading authority on pharmaceutical clinical trials.
Citeline is the world’s most comprehensive source of real-time R&D intelligence for the
pharmaceutical industry, featuring an unmatched data collection of global clinical trials, clinical
trial investigator profiles and drug development pipelines.
Our data is drawn from over 30,000 unique sources and analyzed by the industry’s largest team of
expert analysts and editors, making Citeline the most trusted source of R&D intelligence in the
market – just ask 19 of the top 20 pharma companies who all use our products and services.
Informa’s Business Intelligence (BI) division provides specialist data, intelligence and insight to our
customers, helping them make better decisions, gain competitive advantage and enhance return on
investment.
BI has a valuable portfolio of digital subscription products, providing business critical intelligence to
global, regional and niche communities within five core industry sectors: Pharma & Healthcare;
Finance; Telecoms, Media & Technology; Maritime & Law and Agribusiness & Commodities.