Informa is one of the world’s leading knowledge providers; with businesses Finance, Pharma & Healthcare, Telecom,
Media & Technology, Maritime & Law, and Agra. We’ve invested millions in our services and platforms and are adding
the best talent to our US team. Everyone receives excellent training and the opportunity to grow over the duration of
their career, from the start of their career to running businesses and large teams. We trust our team with the
responsibility to do this and grow.
Informa Business Intelligence, part of the wider Informa group, is a FTSE 250 global digital publishing company providing
market intelligence, news and analysis, bespoke consulting services, industry events and specialist online training to
millions of customers worldwide.
Position Overview:
Informa Business Intelligence currently has an exciting opportunity in our Boston or New York Office for a talented
Marketing Communications Manager looking to join our Telecom, Media & Technology marketing team. We are an
expanding global business, offering an excellent opportunity for a career-driven marketer looking to take the next step
and progress in a fast paced digital subscription business.
Reporting into the Head of Marketing, the Marketing Communications Manager will be responsible for turning the
marketing strategy into effective, customer-facing tactics that drive customer behavior and business results. This role will
lead an internal marketing communications team and external agencies to create, implement and analyze the relevant
marketing channels that best engage customers and achieve the desired outcomes for the best possible cost.
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We want to create market leading digital marketing campaigns
A true leader in the company with a unique opportunity to become a superstar brand builder
Manage a global team of marketing communications specialists and work with some of the world’s leading brand
and PR agencies
The ideal candidate will possess the following:
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Proven track record to creating and delivering customer focused strategic marketing communications strategy
High level of experience in marketing communications with demonstrated success, preferably in the B2B sector
Commitment to putting the customer at the heart of all development and implementation activities
Demonstrated skills, knowledge and experience in the design and execution of marketing communications
activities
Strong creative, strategic, analytical, organizational and personal sales skills
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising
personnel
Able to formulate and achieve challenging strategic objectives, based on clear understanding of market trends,
customer needs and business imperatives
Experience managing external agencies the design including creative and digital
Qualifications:
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7+ years Marketing
Bachelor’s level education or equivalent (marketing, communications or business qualification desirable
Strong Internal Leadership; Develop, motivate and inspire your team.
Analytic and Process driven: Extensive experience with rigorous tracking, ROI, spend and measurement
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Successful Marketing Automation execution using Eloqua or similar platform
Experience across all communications channels, highly strategic: Social, paid targeting, native advertising, SEOWEB, Google
Event marketing planning and management
Proven track record of successfully executed content marketing strategy
Experience in PR relationship building
This is an excellent opportunity for a marketer who enjoys the fast-paced nature of marketing and is looking to progress
and take ownership of the marketing communications strategy for a portfolio of brands and products in a global
organization with fantastic career development opportunities.
To apply for this opportunity, please send your resume and a cover letter and salary expectations quoting reference
OV/MM APPLY HERE
About Informa:
Informa is one of the world’s leading business intelligence, academic publishing, knowledge and events
businesses, creating unique content and connectivity for customers all over the world.
Our passion for people extends from our employees to the global community. As a people company, we invest in
philanthropic causes, whether it be cancer research or disaster relief. In the office, we encourage a fun and productive
atmosphere
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard
to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any
other legally protected status.