Hello everybody,
-PLEASE READ THIS: THERE ARE SOME IMPORTANT ANNOUNCEMENTSHere is the list of multiplechoice questions. As you can see, it’s a long list, and my ‘study
advise’ would be to use it as a ‘test’ for your knowledge on the book. First read and study
the book, then use the questions to check if you know it! To learn every question by heart
seems to be a lot more work…
Some other things:
CLASS IS CANCELLED ON TUESDAY!!!!!!
I will be in the office (room 8 Berkey Hall, this is in the basement) from 3pm till about
4:30pm (but longer if a lot of people show up with questions). If you have questions, but
cannot make it during that time for some reason, let me know, and we can try to set
another time (but since this is during our class time, I do not expect any problems…).
Then: the composition of the final:
1) 15 to 18 mc-questions from the list (I am still working on it…)
2) 2-5 mc-questions that I make (total for mc questions: 40 points)
3) 3 essay questions on the course pack/lecture (2 for 15 points, 1 for 10 points)
Make sure you bring a pencil: I am using the scoring office for the mc-questions. You
will get those results through the scoring office. I will grade the essay questions as soon
as possible, and I will put the results on the web site: this will be by student number, and
it will be the total that you received of the 40 points.
On Thursday, I will give you back all other assignments when you are done with the
exam. Please email me when you have questions on those: don’t ask me in class that day
since other students will still be working on the exam.
Good luck, and see you on Thursday.
Karijn Nijhoff
PS The server was acting up again, please let me know if there is something wrong with
this document.
MULTIPLE CHOICE QUESTIONS:
What is a recently new phrase used by McDonald’s corporation in hopes for foreign
conquest?
Economic Globalization
1
Cultural Globalization
Global Realization
Corporate dumping
In the ten months that the USDA had been testing ground beef intended for school
children, roughly 5 million pounds were rejected because of what?
Ebola Virus
Salmonella
Tape worms
Mad cow disease
Which did not occur when McDonald’s fired all their carhops in 1948?
Prepared food with a new method
Increase of management
Closed the restaurant
Installed larger grills
What state used its McDonalds Corporation as a test sit for other types of restaurant
technology?
Michigan State University Florida
California
Colorado
None of the Above
In what city was the meat packaging plant that slaughtered about 50 cattle an hour?
Detroit
Los Angeles
Boston
Chicago
Of the following which did not join Peter Lowe onstage for his “success seminar”?
George Bush
Barbra Walters
Colin Powell
Denzel Washington
Mario Cuomo
The American cattle, meatpacking, meat-processing, feed-manufacturing, and rendering
industries immediately opposed the FDA’s ban on feeding remains of animals to cattle
(in reference to the outbreak of Mad Cow’s disease) because:
2
There really wasn’t a serious threat to American herd animals.
There was substantial evidence that the risk to humans was negligible.
It would interfere with these companies’ abilities to retain high profits.
Mad Cow’s disease was confined to Europe, so it was senseless for the FDA to impose
bans on companies in America
None of these options are correct
The expansion of fast food restaurants in the United States primarily benefited from:
The overabundance of cows on American farms, which made it very cheap for restaurants
to buy beef.
The customers increasing interests in the healthy organic foods that these restaurants
offered.
The growing infatuation with and dependence on automobiles as a mode of transportation
and as a way of life in America.
The attractive female carhops that drew thousands of teenage boys and their wallets to
fast food restaurants.
Automation and jobs that require little skill benefit fast food chains by:
Making the quality of the food nearly identical in multiple locations.
Making the likelihood of errors in the kitchen far less.
Allowing management to no longer depend on the individual talents and skills of its
workers, making them increasingly interchangeable.
a&b
a, b, & c
Pick the statement that is FALSE. Natural flavors:
are chemically identical to some artificial flavors, but are produced by different means.
are often more healthy and pure than artificial flavors because they come from natural
sources rather than from a laboratory
and artificial flavors are produced and manufactured at the same chemical plants.
Both a & c
All of these are true statements
The Reagan Administration DID NOT support which of the following policies related to
the activities of the “meatpacking giants,” such as ConAgra and IBP.
Anti-trust laws meant to prevent the monopolization of the meatpacking industry
Laws meant to make it easier for companies to consolidate and merge in order to control
more of the market.
Laws that made it easier for the giants to either put hundreds of smaller companies out of
business or to swallow them whole
They did not support a, b, and c
They supported a, b, and c
3
What of the following are true about the expansion of McDonald’s in the rest of the
world.
It opens 5 new restaurants every day, 4 of them in foreign countries.
It imports entire agricultural systems and specially modified seeds to grow its product in
foreign countries.
It helps homogenize and assimilate existing cultures into American culture.
All of these are true
In what decade did African Americans attack McDonalds Corporation fro opening
restaurants in minority neighborhoods without giving minority businessmen the
opportunity to become franchises.
1950
1970
1960
1980
Which fast food chain profits the most outside the U.S?
Mc Donald’s
KFC
Burger King
Both A and B
None of the above
Who does Mc Donald’s target in the overseas market
Tourist
Senior Citizens
Teenagers
Young Children
According to marketers the reason advertisers target market children is there?
Children are easier to fool
Nudge factor
Pestering power
B and C
None of the above
What does O.S.H.A. stand for?
Occupational Safety and Health Administration
Occupational Security Heating Agreement
4
Occupational Safety and Hearing Association
Occupational Safety and Health Agreement
Under Colorado new law, how much money does an individual receives if they lose their
arm in the work place?
$4,000
$10,000
$36,000
$100,000
none of the above
1.IN 1976 the U. S. Department of Agriculture stated that each American consumed how
many pounds of ground beef?
55 lbs
65lbs
100lbs
94 lbs
What was the price that Carl Karcher paid for his first hot dog cart?
$311
$15
$326
$325
The fast food industry is employed by more _________ than any other Industry.
Children
Elderly
Adolescents
Minorities
The J.R. Simplot Dehydrating Company was a principal supplier of food to the American
military during what event?
WWI
Vietnam
Great Depression
The Industrial Revolution
Serious permanent disfigurement to the head, face, or body parts in public view entitles
you to how much money in a law suit?
$4,500
$2,000
$36,000
$5,000
5
Super Size Fries at McDoanld=s contains _____ calories and ______ grams of fat?
200,10
50,5
610,23
610,29
Every month more than _______ % of the children in the United States eat at
MCDonald=s?
50
98
75
90
In Eric Schlosser’s “Fast Food Nation”, McDonald’s divided the food preparation into
separate tasks performed by different workers. To fill a typical order, one person grilled;
another “dressed and wrapped; another prepared the milk shake; another made the fries;
an another worked the counter. This process is an example of:
Speedy service
Labor separation
Division of labor
Integration of labor
Instead of relying upon small, stable, well-paid, and well-trained workforce, the fast food
industry seeks out:
Elderly workers
Highly skilled workers
Unskilled Workers
Former waitresses
Amid a barriage of criticism over the amount of cholesterol in fries, McDonald’s
switched to what cooking oil in the 1990’s?
Coconut Oil
Vegetable Oil
Animal Lard
Cottonseed Oil
The late night cleaning crews of America’s slaughterhouses employed by sanitation
companies, whom are considered to be “independent contractors” are mostly made up of:
Skilled worker’s
Illegal Immigrants
Licensed Sanitizers
6
Meatpacking Line Cr
In March of 2000, the annual Restaurants and Institutions choice for best food quality
was awarded to which fast-food chain?
KFC
In-N-Out Burger
Hot-N-Now
McDonald’s
Due to the elevated consumption of fast food the U.S. has the highest obesity rate of any
industrialized nation. Which statistic matches this trend?
The rate of obesity among American adults today is twice that of the 1960’s.
Has steadily decreased since the 1960’s
Obesity rates have remained unchanged since the invention of fast food.
Has slightly increased since the 1960’s
The wide expansion of the McDonald’s franchise during the 1970’s is compared in the
book to:
the personal computer boom of the late 1900’s
the monopoly of Microsoft in the 1990’s
the number of churches built during the 1980’s around the U.S.
the monopoly of Q-Tips cotton swabs
French fries were McDonald’s greatest money-maker in 1965 and for many years to
come due to:
the surplus of potatoes in the United States at that time
they did not require any additional ingredients making them cheap to process
the reduced cost of starting with a frozen French fry.
America’s increasing demand for salted foods
With the addition of a new menu item in 1983, McDonald’s became the second-largest
producer of _______ in the United States.
beef
fish
eggs
poultry
The company talked about in Chapter 7 named “ConAgra” is a combination of two Latin
words meaning….
Congress of Agriculture
supreme goods
7
partnership with the land
monopoly of beef business
A dangerous beef disease that causes food poisoning facing the United States today is:
E. coli 0157:H7
Pasturisty
Salmonella
all of the above
A + C only
Federal officials and meatpacking executives claim that the country with the safest food
supply in the world is:
Japan
Portugal
United States
Korea
Congress enacted food safety legislation in 1906. The reason for the legislation was:
Congress just wanted to legislate something
Working conditions were so poor that something needed to be done
The Jungle, written by Upton Sinclair, prompted a public outcry for change because of its
detailed accounts of the deplorable conditions in meatpacking plants
There was no food safety legislation in 1906, it wasn’t enacted until 1922
Both b & c
According to the chapter in the book that discussed meat contamination and the E. coli
virus, which age group is most likely to suffer from illnesses caused by the pathogen?
Children under the age of five
The elderly
People with impaired immune systems
Teenagers and young adults
Choices a, b, and c
Schlosser feels that the rise in hiring migrant industrial workers, who are often illegal
immigrants, poses a threat to democracy. Which of the following is not a reason?
Workers who are illegal immigrants cannot vote
Workers who are illegal immigrants have little ability to defend their legal rights
Poor and illiterate illegal immigrants are often exploited by companies
Illegal immigrants don’t have the same taste in food
Which of the following is true?
The aroma of a food can be responsible for as much as 90 percent of its flavor.
8
Studies have shown that the color of a food has no effect on how its taste is perceived.
The aroma of a food has no effect on the food’s flavor.
The taste buds can detect thousands of tastes.
Which of the following is not true?
70 percent of fast food visits are “impulsive”.
Ray Croc flew in a Cessna plane to determine new sites for his McDonald’s Restaurants.
There is a manual known as “the Bible” detailing everything from how many burgers to
place on the grill at once, to how thick the french fries should be.
Adults in their mid-twenties have long provided the fast food industry with the bulk of its
workforce.
What was the original price for a hamburger from “McDonald’s Famous Hamburgers”?
35 cents
60 cents
15 cents
5 cents
E. Coli 0157:H7 is ?
form of sunbock
nasty germ that infects chicken
nasty germ that infects beef
cool new ride at Cedar Point
Veggie libel laws are laws that?
give vegtable the right to vote
make it ok to slander veggies.
Makes it illegal to eat veggies.
Make it illegal to criticize agricultural commodities without proof.\
Which automobile company or companies secretly purchased trolley systems in the early
1900’s in an attempt to wipe out railway competition?
Oldsmobile
Ford
General Motors
All of the above
None of the above
In 1999, Burger King, Mcdonald’s and Tricon Global Restaurants employ 3.7 million
people worldwide and open a new fast food restaurant every
2 days
4 days
9
2 hours
2 weeks
week
In 1990, McDonald’s switched the type of oil they used because of criticism concerning
too much cholesterol in the oil, and a new ingredient was added to the fries to try to keep
the flavor unchanged, this new ingredient is
Artificial Flavor
Natural Flavor
Special Seasoning
Beef Flavor Extract
What is considered to be the most dangerous legitimate job in America?
Auto Assembly Line worker
Maintenance at a Fast Food Restaurant
Meat Packer
Factory Worker
McDonald’s targeted what group of consumers with their foreign advertising as they also
do in the U.S.
Old people
Middle aged people
Minorities
Kids
None of the above
One of the Bush administration’s first food safety decisions was to stop testing the
National School Lunch Program’s ground beef for
Salmonella
E-coli
Mad cow disease
Mad McChicken disease
Moth balls
Ray Kroc and the fast food industry lobbied congress to pass the McDonald’s Bill, this
bill would allow
Fast food employees to pay fewer taxes
Employers to pay 16 and 17-year-old workers less than min. wage.
Fast food companies to not abide by all food codes.
All of the above.
10
The McDonald’s Corporation uses Colorado Springs as
An example of urban sprawl
A test ground for new types of restaurant technology
The basis for all of their comparisons
A test ground for teen-run franchises.
McDonald’s hired a/an _____ to help them redesign the franchise buildings.
Architect
Engineer
Psychologist
None of the above.
Which novel highlights the problems of the meatpacking industry?
In Dubious Battle
The Grapes of Wrath
The Jungle
None of the above
Recently, beef production has been responsible for
Half the employment in agriculture.
Recent food poisoning outbreaks.
An increase in demand for hamburgers.
None of the above.
Schlosser states that many of America’s greatest accomplishments stand in complete
defiance of the free market. Which of the following are examples?
Creation of national parks
Establishment of the minimum wage
Construction of roads, dams, bridges, and churches.
All of the above
What ultimately led to the expansion and change of lifestyle in California?
casinos
fast food chains
movie theaters
the beach
Which industry pays the largest amount of minimum wage to its employees?
automobile
11
fast food
construction
retail
Who was the inventor of frozen French fries?
Lamb Weston
Ray Kroc
J.R. Simplot
Richard and Mac McDonald
What has led to the large injury rates in the meat-packing industry?
lack of supervision
improper safety precautions
too many workers
speed of assembly line
After three years of fast food research, what experience did Schlosser find most surreal?
McDonald’s location one mile from a concentration camp
Seventies disco music in McDonald’s
London Greenpeace group
Mirage Hotel in Las Vegas
What does Schlosser use as a symbol of the industrialization of farm animals particularly
in fast food chains?
McDonald’s
E-Coli
Mad Cow Disease
Burger King
According to Schlosser, governments throughout Europe __________ the interests of
consumers while ___________ those of agribusiness.
Supported; denying
Protected; ignoring
Commended; applauding
Ignored; protecting
What is the new phrase the McDonald’s Corporation recently used, according to
Schlosser, to describe its hopes for foreign conquest?
Global realization
Global domination
Global contamination
12
Global McDonaldization
Ray Kroc, the founder of the McDonald’s Corporation, had a philosophy of QSC and V.
What does this stand for?
quick, silent, concern, and volume
quality, service, cleanliness, and value
quantity, servitude, clientele, and value
quietly, sincere, clean, and vendetta
According to Schlosser in chapter 3, what factors in the fast food industry often lead to
crime?
low pay
high turnover rates of employees
large amounts of cash in the restaurant
all of the above
What word from the list of options below best describes the following situation:
Eight chicken processors now control about 2/3 of the American market, yet thousands of
“independent chicken growers” cannot combine their efforts through associations to
create a strong bargaining unit.
ironic
barbaric
sardonic
answers a and c
According to Schlosser, what is currently the most dangerous job in the U.S.?
Garbage man
Postal worker
Meatpacking
Police man
What was the “McDonald Bill?”
to put a playground in ever city
a dollar with Ronald McDonald’s face on it
it would allow employers to pay 16 and 17 year old kids wages 20% lower than minimum
wage
How much you have to pay when you order something at McDonald’s
Why was Carl Karcher accused of insider trading in the 80’s?
His brother died, leaving records of insider trading going on.
He sold large amounts of CKE stock right before the prices tumbled.
He allowed real estate developers use his CKE stock as collateral.
His new president bought lower quality food and cut their prices on meals.
13
How many McDonald’s are there in Colorado Springs?
5
13
21
29
What menu item became most profitable to McDonald’s?
hash browns
shakes
cheeseburgers
French fries
What is the worst job is a slaughterhouse?
Knocker
Slicer
Sanitizer
Shocker
How many fast food restaurants do McDonald’s open a day?
1
3
5
7
Why is the year 2000 considered a milestone for the fast food industry?
The industry did not gain any new customers
The industry’s customers doubled is size
The industry stopped using beef flavoring in their french fries
They implemented the “K minus program”
Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases,
companies now plan what kind of advertising strategy?
“blast to the past”
“warm and fuzzy”
“cradle-to-grave”
“eternal youth”
Instead of raising wages or paying overtime, what positive reinforcement technique do
fast food managers use to motivate employees?
“gifting”
“choose-your-own-hours”
“McPrizes”
14
“stroking”
What sort of economic problems are cattle ranchers currently facing?
rising land prices
stagnant beef prices
oversupplies of cattle
all of the above
What federal agency, in charge of enforcing health and safety laws, has been long
despised by our nation’s manufacturers because they consider the agency “a source of
meddlesome regulations and unnecessary red tape”?
OSHA
IBP
UFCW
ConAgra
A recent study by researchers at the Center for Disease Control and Prevention found that
the rate of American obesity is increasing:
in every state in the U.S.
among both sexes
regardless of age
all of the above
The human form of mad cow disease is known as:
Salmonella
vCJD
BSE
E. coli 0157:H7
Who took McDonalds and traveled around the country opening more up after getting
permission from the McDonald’s brothers?
Carl N. Karcher
Dave Thomas
Harland Sanders
Glen W. Bell
All of the following are things fast food restaurants have done to increase the safety
except one.
install video cameras
install burglar alarms
15
install panic buttons
install a playground
Which one of these guys was a “potato farmer” ?
John Richard Simplot
Ray Kroc
Ronald McDonald
The McDonald Brothers
What were the working conditions like in the meatpacking factories?
Brutal and very dangerous
Pleasant
Very safe
Great job advancement opportunities
Which of the following can you not develop from eating improperly cooked or processed
beef?
Salmonella
Chicken Pox
Diarrhea
E. Coli
Which of the following about In-N-Out Restaurants is not true:
The milkshakes are made from real ice cream.
The ground beef is fresh, potatoes are peeled every day to make fries.
There food is not kept under heat lamps, microwaves or freezers.
The In-N-Out restaurant ranked the lowest in food quality.
The McDonald brothers’ commitment to “speedee service” centered around what general
idea?
Good food regardless of how long it took.
Better training for Carhops to teach them to move faster.
Inserting the guiding principles of a factory assembly line into the kitchen
Designing a building that supported large crowds of people moving in a revolving door
type fashion.
According to Schlosser, the fast food employee turnover rate is extremely high because:
Workers are teens that are only looking for short-term employment.
Fast food restaurants receive federal funds for workers after they have worked only 400
hours.
Managers receive little training to deal with employee complications.
16
After 2 months of work all employees receive a raise to a better position.
The main difference between natural and artificial flavor is:
There is no difference, “natural” and “artificial” are words used to make the consumer
feel better.
Artificial flavorings are made only with man-made chemicals.
Natural flavor has been derived with out-of-date technology.
Artificial flavors are used only in fast food products.
In the 1980’s OSHA inspections fell widely in part to:
A decrease in serious injury occurrences.
A change in the OSHA policy inhibiting inspections under certain situations.
Better working conditions fought for by the workers
Concerns increasing in other areas of the economy, which took attention away from meat
packaging companies.
The percent of obese persons in the US has increased throughout the years, one
contributing factor is:
An increase in meal portion size, which both increases customer attraction and obesity
percentage numbers.
An increase in the amount of fat placed in the food at fast food restaurants.
Athletic facilities being destroyed to build more restaurants.
Evolution.
Throughout the history of fast food the public has increased their influence on them. An
example of this is that:
Veggie burgers have replaced hamburgers.
French fries are now cooked without salt.
A small decline in sales can have huge impact on stock prices.
Fast food restaurants listen to lobbyers and protesters.
Which of the following social problems currently effecting the United States has fast
food played a predominant role in creating?
Homelessness
obesity
unemployment
teen pregnancy
Which of the following contribute(s) to the high rate of crime in the fast food industry?
unskilled, untrained staff of employees
large amounts of money kept in restaurants
low pay and high turnover rate
17
both b & c
According to the American Franchise Association, which of the following contractual
obligations is not required of franchisees:
Franchisee must buy goods only from approved suppliers.
Franchisee must wave all legal right to file complaints under state law.
Franchisee may only own franchises from one chain of restaurants.
Franchisee must accept, for any reason, termination of contract.
When Ken Monfort and his father opened a slaughterhouse in Greeley, CO, which of the
following did not contribute to his unusual background as a meatpacking executive?
He was a liberal Democrat.
He was an avid supporter of Pres. Nixon.
He supported unionization.
He was an outspoken opponent of the Vietnam War. Leslie Crimin
What is E. coli 0157:H7?
A bacteria that helps us digest food.
A virus that plagues young children.
A bacteria that can release powerful toxins, attacking the lining of our intestines.
A bacteria that helps synthesize vitamins.
What is the maximum fine that OSHA can employ for death caused by willful employer
negligence?
$70,000 (pg. 265)
$20,000
$200,000
$700,000
A select few large meat packing corporations have merged together and are believed to
control the price of cattle they are known by independent ranchers as:
trustbusters
trusts
captive suppliers
transactional analysts
Not being able to arrive beforehand unannounced for plant inspections and the
subsequent requirement to look at falsified injury logs at meat plants is termed:
safety award system
voluntary compliance
submissive obedience
18
servility
Fast food chains such as McDonald’s and Kentucky Fried Chicken have been targets
against U. S. imperialism by people in other countries because
the fast food chain epitomizes everything they hate
it threatens a fundamental aspect of national identity
the food is high in fat and alters their traditional diet
all of the above
Marketing strategy that Walt Disney pioneered, which Ray Kroc would later use to
incorporate and market the McDonald’s franchise is __________.
publication
synergy
syndicate
audio/visual media
Managers in fast food chains have been trained to _____________ the employee of a job
well done in place of monetary compensation.
Laud
Extol
Compliment
Stroke
If and IPB worker in Texas is injured on the job he has the option to
file a complaint and the company’s medical plan will accrue all medical
costs
seek his/her own physician and the company will take care of medical costs
sign a waiver, maybe receive medical care and remain indebted to IBP
risk loosing his/her job and receive no medical help or benefits
Which of the following was the first to offer self-serve fast food and pave the road for
those that followed?
Carl N. Karcher (Carl’s Jr.)
Richard and Maurice McDonald (McDonalds)
Dave Thomas (Wendy’s)
Glen W. Bell (Taco Bell)
Why does America love McDonald’s French Fries?
They are made with 100% fresh potatoes
19
Scientists put artificial flavors and smells into the fries, which make them appealing to
consumers.
They are crunchy and always hot.
They are fat free, calorie free, and cholesterol free.
What usually happens to those towns that are near slaughterhouses?
They become prosperous and rich
Slaughterhouses aren’t near towns; they are out in the middle of fields.
The towns become crime filled and poor and ghettoes
Nothing changes; the town remains the same.
When E.coli O157:H7 is detected in meat, what does the distrubitor and/or meat packing
facility do to notify the public?
Notify the media to make sure that the entire population is aware of the health problem to
ensure overall safty
Keep the problem as quiet as possible, not to draw to much attention.
Pretend that the problem does not exist
Recall ALL the meat that has been contaminated
Advertisement aimed at children:
is a good idea. Everyone should do it since they are the biggest consumers in America
should be considered morally wrong. Advertising meant for children is deceptive and
exploits them.
does not have any affect on children. Children don’t pay attention to TV anyway.
helps parents make good decisions. If their children like the product that is being
advertised, then it’s a good product.
Teenagers work at McDonald’s and other fast food places for what reason?
safe working environment
manageable hours
easy job to obtain
prestige that comes from working at fast food
What is the primary advantage to marketing fast food, beverages and other materialistic
needs to children?
Children are the purchasers of the future therefore should be targeted as early as possible.
Children do not know any better then to believe the ads they see.
Children are impressionable.
The market is more available in the schools then in the adult market.
Who are targeted for employment by many fast food establishments?
20
Single mothers
Retired persons
Teenagers
College students
What are the four main principles of the IBP revolution?
Safety, Efficiency, Easy Labor, High Wages
Throughput, Efficiency, Unionization, Compliance
Efficiency, Throughput, Centralization, Control
None of the above
On an average day in the United States how many people are sickened by a food-borne
illness?
200
20,000
200,000
The number is not known at this time.
Which is not one of Schlosser’s recommendations for the future?
Congress should ban advertising geared toward children.
Eliminate tax breaks that reward chains for maintaining an unskilled labor force.
USDA insist on the highest possible food safety standards
Allow the corporations to monitor and develop better safety and sanitation practices.
An important facet(s) to the success of fast food restaurants is:
a teenage labor force
Dedicated and motivated people
Franchising
all of the above have an impact on a successful restaurant
Which of these following choices is not mentioned in the text as fitting the model for the
division of labor concerning some form of an assembly line?
McDonald’s
Disney
Western Union
Ford
Which of the following choices is the best example for explaining Social Darwinism?
McDonald’s mascot, Ronald
Peter Lowe’s “Success Seminar”
The urban sprawl of Pueblo
21
Feamster working for Little Caesar’s
Which of the following choices can be considered as a catalyst to the high-turnover rate
in the meatpacking industry?
unhealthy and dangerous working conditions
less opportunities to unionize
reduced or low wages
all of the above
Which of these concepts does not help to explain the relationship between the
meatpackaging industry and the government?
the USDA and Congress increase taxes annually on factories with low production rates
large meatpacking companies avoid certain liabilities in comparison to manufacturers of
most consumer products.
close ties and sizable donations to Republican members of Congress from companies
a senator from Texas received more money from the meatpacking industry than any other
U.S. senator
According to the author, what is the first and easiest step toward meaningful change in
curtailing unfair business practices carried out by fast food corporations?
Congress should ban advertising that preys on children
Congress should create a food safety agency that actually protects the public health.
Boycott, and refuse to purchase thereby unleashing the power of the American consumer.
Hold fast-food corporations responsible for their atrocities in the court of law.
In Schlosser’s Fast Food Nation, what does he compare fast food to?
The Grand Canyon, a whole we all fall into
Cheyenne Mountain, concealing remarkable technological advances behind an ordinary
looking façade
The Great Wall of China, a roadblock stopping Americans from eating healthy
They Pyramids, a strong base that many people helped to build up.
In what western U.S. city did fast food first begin to thrive?
Seattle, Washington
Phoenix, Arizona
Anaheim, California
Las Vegas, Nevada
What company, according to Schlosser, has been involved in more legal disputes with
fanchisees?
22
Subway
Wendy’s
McDonald’s
Blimpie
Schlosser refers to a book, The Jungle, in it, the author of the book compares cogs in the
machine to what?
human beings, easily replaced and entirely disposable
animals that are available for slaughter
food that is easily replenished
the ease of mass food production
What two presidents consistently hired people in the meatpacking industry for their
agriculture departments?
Reagan and Clinton
Reagan and Bush Sr.
Carter and Reagan
Bush Sr and Clinton.
What law, passed in thirteen states, makes it illegal to criticize agricultural commodities
inconsistent with “reasonable” scientific evidence?
meat libel laws
slander libel laws
veggie libel laws
dairy libel laws
How many people buy fast food each day?
Hundreds
Hundreds of Thousands
Hundreds of Millions
Thousands
A fast food robbery is most likely to occur:
When only a few crew members are present
At night
In the morning
In between shifts
It costs about $__________ to open a Subway restaurant, the lowest investment required
by any of the major fast food chains.
$1,000,000
$100,000
23
$10,000,000
$10,000
The first McDonald’s restaurant was located in:
San Fernando
San Diego
San Bernardino
San Marino
People under the age of twenty account for _____ of the nation’s fast food employees.
One fourth
One half
Two thirds
Two fifths
The typical American consumes ____ pounds of fresh potatoes every year and more than
____ pounds of frozen French fries.
29, 40
49, 20
49, 30
39, 20
During an eight-hour shift, a slaughterhouse worker makes about __________ knife cuts.
100
1,000
10,000
100,000
The company that exports more beef than any other in the world is:
Tyson
Cargill
IBP
Australia Meat Holdings
None of the above
BSE is also known as:
Mad cow disease
Salmonella poisoning
E. Coli
Creutzfeldt-Jakob disease
24
As food chains move overseas, how do they try to prevent fears of American imperialism
in the countries they start to do business in?
The try to purchase as much food from suppliers within the country.
Instead of importing food from “home” they import entire agriculture production
systems.
Before they actually go into the country they build a supply network with the companies
their.
A and C seem to be important steps in preventing fears.
All of the above are correct answers.
In early 1996 the Food and Drug Administration announced in order to prevent an
outbreak of mad cow disease in the US they would do what?
Try hard to import all cattle product from outside the US.
Stop production on all cattle products until they got things figured out.
Expedite new rules in prohibiting the use of certain animal protein in cattle feed.
Put restrictions on what the major meat suppliers in the US.
All of the above are factors that the FDA considered.
What was the cause of the tremendous population growth into Southern California
between the 1920’s and the 1940’s?
Automobiles were becoming affordable to the general public allowing them to travel with
extensive ease.
Retirees and businessman were drawn to the area through real estate advertising, which
promised warmer climates and a better life.
A glimpse of the future was molded through a setting of suburban life and detached
homes.
The nations car culture reached tremendous heights in the area, introducing the first
motel, and first drive in bank, which induced innovative growth.
All of the above seem to be important for the growth in Southern California.
The focus on family turned Colorado Springs in the early 1990’s into a magnet for
Christian groups primarily because:
Conservatism was expressed in the sort of live-and-let-live attitude, which was common
in the American West.
New religious groups were opponents to feminism, homosexuality, and other main
theories at the time.
Members and supporters of Bible Associations, Fellowships, Young Life, and others
were settling in the area.
All of the above seem to be good descriptions of why people migrated into Colorado
Spring primarily focusing on family.
25
Soon after World War II “The Golden Age of Food Processing” began. Why was this
time period viewed in this way?
It was a decade of one innovation after another, promising to simplify the lives of
Americans.
Depression-era scarcity gave way to the consumption of new foods on the shelves of
supermarkets.
Ad campaigns targeting processed foods seemed better than fresh ones for the American
fast pace lifestyle.
Sales of refrigerators, freezers, and other kitchen supplies simplifying American
Households soared mainly from the new ad campaigns in things like; frozen juices, TV
dinners, and a variety of packaged foods.
All of the above seem to be realities towards this period being titled as it was.
From a purely economic view, injured workers are viewed by meatpacking employers as
which of the following:
An extreme drain on profits.
A substantial cause for productivity levels to drop in the factory.
A way for employers to pay lower wages for the same amount of work, if they keep those
employees.
A and B are correct answers.
All of the above are correct answers.
Although the local economy is far more diversified today, nearly half of the jobs in
Colorado Springs still depend upon what?
Agriculture
Tourism
Military Spending
Factories and Production
Approximately when did the first Mc Donald’s open in East Germany, thus officially
signifying the westernization of the once communist society?
1988
1992
1986
1990
According to Sociologists which of the following factors could be considered to have
influenced the extraordinary growth of the fast food industry?
The entry of women into the workforce
The gradual decline of the American Restaurant Industry
26
The convienience and speed of service offered by fast food restauraunts
The general lack of patience of Americans, and their 21st Century lifestyle
Both A and C
Both A and D
A, B, and D
Today about how many cattle an hour do IBP plants slaughter?
1,000
400
175
650
500
According to the Food borne and Diarrheal Diseases branch of the CDC, an entirely new
type of bacteriums has emerged which can cause food poisoning on a national level. The
CDC estimates that more than ______ of the food-related illnesses and deaths in the
United States are caused by infectious agents that have not yet been identified.
1/3
½
¾
2/3
What does the term synergy mean?
A metaphor used for fast food service meaning speedy energy.
A marketing strategy, that gave firms rights to use Mickey Mouse on their products.
Ray Kroc word for starting a type of service that had fast customer service with a “s”
mile.
The first McDonald’s Corporation Mascot
Children who work up to 20 hours a week during the school year?
Create a life long aversion to work
Benefit from the experience, and gain and increasing sense of personal responsibility and
self-esteem.
Cut class and drop out of school
Develop substance abuse problems and commit petty crime.
If there were going to be a range war over cattle what would be the reason?
Few large corporations have gained a stranglehold on the cattle market, which has created
anger.
Because McDonald’s is the largest purchaser of beef and there aren’t enough McDonalds
in the Nation to allow the small cattle ranchers to make any money.
27
Because ranchers are currently being faced with an economic problem: rising land prices,
and stagnant beef prices.
Because ranchers are selling their cattle at competitive prices regardless if they are
making a profit or not.
What is a sticker?
Welcomes the cattle to the building
Knocks the cattle unconscious
Slits the neck of the steer every ten seconds
Grabs the cattle’s hind legs and shackles them to chains.
What was NOT involved with lawsuit against McDonalds?
A London based group name Greenpeace
Helen Steel and Dave Morris
During the 1980s McDonalds threaten to sue at least 50 British publications
McLibel cases created the best publicity McDonalds could ever have with actually
initiating the events.
What does ‘mammallan-to-rumimant’ mean?
Dead mammals being fed to cattle
The American Meat Institute called it muscle meat
A short description of mad cow disease
The laymen term for foot and mouth disease
What is the most dangerous job in the US according to Fast Food Nation?
construction worker
meatpacker
skydiving instructor
trapeze artist
Playlands bring in _____, which bring in______, which bring in ______.
children, germs, cleaners
children, parents, money
children, germs, parents
fun, children, parents
According to sociologist Ester Reiter, what is the trait most valued in fast food workers?
Loyalty
Obedience
28
Punctuality
Humor
In 1976, the US peaked at how much beef consumption per person per year?
75 pounds
94 pounds
215 pounds
11 pounds
How many foreign countries have at least one McDonald’s restaurant?
50
76
120
8
Due to Mad Cow Disease, many British_______, were eating better than the British
_____.
monarchy, peasants
pets, people
people, pets
dignitaries, kings
According to many texts, what is the key to a successful franchise?
Service
Flashy Signs
Cleanliness
Uniformity
How much does it cost to become a franchisee of a Burger King?
$50,000
$100,000
$1.5 Million
$250,000
J.R. Simplot was a multimillionaire who started out as an 8th grade dropout. By the time
he stepped down as head of his company he owed a block of North America the size of
what?
A quarter of Idaho
Half of Ohio
Delaware
New Jersey
Half of Boise, Idaho
29
A typical steer in the ConAgra Company will consume how much grain before it is
slaughtered?
500lbs
3,000lbs
700lbs
5,000lbs
Roughly how many people everyday in the U.S. get sick from foodborne diseases?
5,000
200,000
700,000
10,000
E. coli is less likely to spread in cattle that eat what?
Grain with hormones
Grass
Oats and honey
Hay
In the 1970’s, why were independently owned businesses diminishing?
Customers were drawn to familiar names
People didn’t finish school
Everything was becoming franchise or chained businesses
None of the above
Why would it be impossible to pass tougher food laws, protect workers from harm, or
ban advertising that preys upon children?
Because the wealth and power of the major chains make them seem impossible to
defeat.
No one will actually go through with it
No one is worried as long as the people are happy
All of the above
What fed off the sprawl of Colorado Springs?
Motorist
Tourists
Industries
Fast food chains
Upton Sinclair wrote a book called The Jungle. He was referring to what in particular?
the IBP plant
The animals that were eating grain
30
The assembly line in the slaughter house
None of the above
Which one of these is not a food borne pathogen?
Salmonella
Escherichia coli
HIV
Cyclospora cayetanensis
Which founder of a popular fast food chain was not a high school dropout?
William Rosenburg
Thomas S. Monaghan
Dave Thomas
Harland Sanders
What percentage of jobs in Colorado Springs still, depend on military spending today?
75%
10%
33%
50%
Which business did J. R. Simplot not perform in?
selling frozen fries
growing his own potatoes
dehydrating onions
running a lumber yard
he performed in them all
Who was the first franchise to establish itself in Turkey?
Mc Donald’s
7-Eleven
Burger King
KFC
Which state was one of the first to enact a workers’ compensation law and one of the first
to impose harsh restrictions on worker’s compensation?
Colorado
Michigan
California
Texas
31
What do Mc Donald’s French fry suppliers use in the production of the fries that gives
them flavor?
Salt
Beef flavor
Liver oil
Fruit juices
Which fast food company has the most recognizable ad according to children?
McDonald’s
Taco Bell
Wendy’s
Burger King
What is meant by the definition of “throughput?”
Number of workers the industry employs
How the machines are run
The speed and volume of the industry’s flow
How the industry picks its applicants
Which fast food company is the nation’s largest purchaser of beef?
Taco Bell
McDonald’s
Burger King
Wendy’s
What are employees of the slaughterhouse encouraged to do when they suffer from an at
work injury?
Stay home until they are better
Go to the doctor
Not report the injury and get back to work
Ask for a pay increase
During the 1920’s, the city of Plauen had the highest __________ in Germany:
Unemployment rate
Number of un-wed mothers
Employment rate
Death rate
The fear of mad cow disease caused beef sales in the EU to plummet by as much as:
32
5%
90%
20%
50%
How did the automobile industry, especially GM, try to wipe out railway competition?
By buying railway cars and dismantling them.
By paying off government officials to favor automotive business.
Using government funded subsidies in highway construction.
Persuading private investors to favor automotive industry.
None of the above.
Which of the following is true about Walt Disney Company and US Defense
Department?
Disney went after government contracts to help keep the business afloat.
Disney produced military training and propaganda films for the government.
The government gave Disney the rights to produce test missiles.
During the cold-war, Disney was a source of reassurance for people.
All but C.
J.R. Simplot was known for which of the following?
Helping the McDonald’s brother advertise their chain.
Providing the US army with propaganda films during WWI.
The man who first patented flash-freezing techniques in the 1920’s.
Potato pioneer who sold frozen French fries to fast food chains.
None of the above.
What did Upton Sinclair’s The Jungle (1906) describe?
The lumber industries’ continuous chopping down of trees and eventual eradication of the
national forests.
The forming of ghettos from the abandonment of the inner city for the more affluent
suburbs.
The historical struggle between labor unions and massive manufacturing conglomerates.
The horrors that workers faced and the poor sanitary conditions in the meat packing
plants.
None of the above.
Which of the following is NOT considered a deadly germ found in tainted food?
Campylobacter jejuni
Salmonella
33
Listeria Monocytogenes
Mononucleosis
Schlosser argues that no society worshipped science more devoutly or more blindly than
the:
United States of America
Soviet Union
Hitler’s Germany
Japan
From the terms listed below, which does the entrepreneur, Carl N. Karcher, use during
his progression into the food business?
meritocracy
ascription
consensus
conflict
“Teenagers have long provided the fast food industry with the bulk of its workforce.”
(Schlosser 73) Pick from the combinations below to fill in the blanks that tell why this
statement is true for the student s of Harrison High School in Colorado Springs. Due to
the societal factor, __________ and the economic factor, __________ students/teenagers
are “ideal candidates for…low-paying jobs” of the fast food industry.
Scapegoating/sexual exploitation
Development of group/age
Norms and pressures/competition for scare resources
Status mobility/sex
Who is more in control of the taste and presentation of products of a fast food company?
consumer
franchise
CEO
Employee
“…With commodity prices falling so low the fast food industry can increase its portion
sizes, without reducing profits.” Why is this beneficial for the industry?
it attracts customers
it fattens the population
it is unattractive to the customers
it attracts customers
Where does mad cow disease derive from?
34
animals being fed animal protein (waste)
animals being fed grain
animals being fed pigs
animals being fed animal protein
Globalization of East Germany happened directly after what?
WWI
WWII
Vietnam
The fall of communism and the Berlin Wall.
What issue might have had a negative impact on the fast food industry and could be
related to the decline of the fast food market?
global warming
aids
sars
health concerns
What booming industry helped fuel the fast food market?
Steamboat
Railroad
Auto
Airplane
Why are the relationships between hourlies and supervisors usually consensual?
The chance to have a relationship with the boss is fun
It can act as form of job security and can lead to easier work
The supervisor forces the hourlies into relationships
Everyone wants to have sex no matter who it is with
In What state does America=s favorite food (MCD Fries) come from, produced with all
the man made additives.
Michigan
Ohio
Colorado
Idaho
In what decade did the area of Colorado Springs see a boom and what other state was
linked to that boom?
80’s New York
80’s Texas
90’s Michigan
90’s California
When the McDonald brother's began the Speedee Service System, they made many
changes to their restaurant. Which one of these did not take place?
35
They ran the kitchen like an assembly line.
They served a wide variety of sandwiches.
They only employed young men.
They eliminated almost 2/3 of the items on their old menu.
What does a factory's "throughput" refer to?
The number of workers the factory employs and how well they work.
The value of the factory's machinery
The speed and volume of the factory's flow.
The lifespan of the machinery that the factory uses.
International Flavors and Fragrances (IFF), the world's largest flavor company, is
responsible for which of the following?
Potato Chips
Ice Cream
Pet Food
All of the above
The meatpacking industry used all but which of the following techniques to get people
who would work for low pay to work in their factories?
They ran ads on Mexican radio stations offering jobs in the U.S.
They operated a bus service from Mexico to the U.S.
They paid them to come see the factory before they started working.
They recruited homeless people living in shelters.
What happens when meat is found to be contaminated?
The USDA demands a recall.
Nothing happens.
A company is required by law to inform the public and then recall all of it.
USDA will suggest that the company issue a recall, but it's not required by law.
The Lasater Ranch produces and sells organic meat. This means all but which of the
following?
The meat is cheaper.
None of the cattle spent any time in a feedlot.
The meat is much lower in fat than grain fed meat.
The meat has a stronger and more distinct flavor.
Which of the following individuals sold frozen French Fries in the US?
36
Bert Moulton
J. R. Simptlot
Ray Kroc
McDonalds
Which is the underling problem of the meat packing plants in Greely, Colorodo?
Workers over paid
Spread of disease amongst workers
Workers sustained injuries from knives
Strike drove the company bankrupt
What was the problem with the beff distributed to Jack in the Box in the 1993?
The meat was served cold
The meat contained Listeria moncytogenes
The meat contained Salmonella
The meat contained E. coli
What is the controversy with say the United States has the safest food supply in the
world?
China inspection process is more thorough
Sweden has the safest foods because of it long inspection
The US has the safest foods
Africa has the safest because, foods harmed by chemicals
Who was the founder of the early drive – in restaurant?
Carl Karcher
Jesse G. Kirby
Matthew Burns
Glen W. Bell
In 1998, more restaurant workers were murdered on the job in the United States than…?
automobile accidents
gang related incidents
police officers
air plane crashes
What product did J.R. Simplot sell to the major fast food restaurants?
frozen hamburgers
frozen french fries
mixture for milkshakes
cash registers
The _______________ has been directly responsible for many of the hazards that
meatpacking workers now face?
close – quarters they work in
speed of the machines
37
“IBP revolution”
lack of workers due to strikes
What fast food restaurant was the first building erected on Plauen since the coming of a
new Germany?
Burger King
KFC
McDonald’s
Wendy’s
What country was the first to begin routine testing for Mad Cow disease?
France
Germany
Spain
Switzerland
Who took the McDonald brothers speedee service system and spread it nationwide?
Carl Kracher
Glen W. Bell
Ray Kroc
Keith G. Cramer
What does sociologist Ester Reiter conclude is the trait most valued in fast food?
obedience
attitude
objectivity
height
What is the name of the product Keystone lab developed for McDonalds when they
wanted a chicken finger food?
Chicken fingers
McNuggets
Chickensquares
McChicken
Under Colorado’s new law, the payment for losing an arm is?
$3,000
$600,000
$ 36,000
$100,000
In what city was the first McDonald’s built in East Germany?
Warsaw
Plauen
Magdeberg
38
Dresden
In the recent purchase of IBP by what company has created the world’s biggest and most
powerful meatpacking firm with the largest market share in beef and poultry, and second
largest in pork?
Pedigree
Tyson
CDC
Cattle King
Why is the American flavor industry so secretive concerning their ingredients and
clients?
protect their patents
they can be
add an aspect of mystery to their product thus stimulating the curiosity of the American
public
protect their clients name brands
What industry can the slaughter industry be most easily compared to?
fast food industry
automotive industry
soccer ball production in Asia
a and b
a and c
Why did Hudson Foods recall 35 million pounds of ground beef?
E. Coli
Salmonella
Shigella
None of these
What does Schlosser recommend we do about the quality of beef made for the US?
tougher food safety laws
creation of butcher unions
stop giving cows steroids
everyone raise cattle
In the 1950’s, which technological advance was the most influential and important to the
development of fast-food restaurants?
Development of a faster deep fryer
Increasing popularity of the automobile
Year round drive through
Drive-thru speakerphone ordering menu
39
What system of incentives are recommended by the national corporations to managers to
help keep the quality of labor high without increasing wages and benefits for the teenage
wage worker in the fast food industry?
Stroking
Tips
Unions
Training periods and wages
McDonald’s Corporation is responsible for what percentage of the country’s new jobs?
30 Percent
90 Percent
50 Percent
75 Percent
Burger King, McDonald’s, and Tricon Global Restaurants open a new fast food
restaurant about every
Two Hours
Day
Two Days
Week
Fast Food Corporations have been assisted by which federal agency in order to finance
new restaurants?
Food and Drug Administration (FDA)
Small Business Administration (SBA)
Food and Nutrition Service (FNS)
Office of Small Business Programs (OSBP)
The Food Safety Legislation Act of 1906 was brought upon by the stories in which book?
The Jungle
Grapes of Wrath
The Untold Story of Meatpacking
What’s in your Mouth
Every day in the United States roughly how many people are sickened by a foodborne
disease?
50,000
100,000
200,000
500,000
What percentage of children in the United States eat at McDonald’s each month?
40
50 Percent
75 Percent
90 Percent
95 Percent
Every day in the United States roughly how many people are sickened by a foodborne
disease?
50,000
100,000
200,000
500,000
What percentage of children in the United States eat at McDonald’s each month?
50 Percent
75 Percent
90 Percent
95 Percent
According to fast food restaurants, which menu item receives the highest profit when sold
to customers?
Hamburgers
French Fries
Soda
Chicken Nuggets
Studies have shown that kids who work up to twenty hours a week during the school year
benefit from the experience but kids who work more than twenty hours a week are more
likely to:
make more money in adulthood
have better communication skills
drop out of high school
steal funds from their employer
In 1970 the top four meatpacking firms slaughtered only 21 percent of the nation’s cattle.
Today the top four meatpacking firms’ slaughter_______ of the nations cattle.
35%
68%
84%
93%
41
In 1991, Colorado began a trend becoming one of the first states to place restrictions on
workmen compensation claims. This lead to:
industry workers receiving more money for their injuries
companies choosing the company doctors that hinder employee diagnosis
companies making the workplace safer
dismissal of many employees that were seen clumsy
The Body Mass Index (BMI) classifies whether a person is obese in terms of height and
weight. Today 44 million American adults are obese. What does their BMI have to
exceed to be considered obese?
15
20
25
30
What religious group accompanied by vegetarians filed a lawsuit against McDonalds
after finding out that they did not use 100% vegetable oil but oil containing animal
products to cook their French fries?
Greek Orthodox
Muslims
Hindus
Buddhists
What does the term “throughput” mean?
Hiring of teens to work for lower wages
Increasing speed of food assembly to make more
Division of labor in the restaurant business
The idea that Colorado became more like California
Which of the following is a reason that Ray Kroc switched to frozen fries?
For better flavor
To be able to keep more in the store in a freezer
To sell more fries
To cut some of the labor costs
The meatpacking industry is the most dangerous type of factory to work in. Which of
these is not a factor that causes the high rate of injury?
The large, extremely sharp knives used
The high speed of the disassembly line
The large size of the animals being slaughtered
Trauma injuries from overuse of muscles etc.
42
Which of the following is not a cause of obesity?
genetics
high fat meals
over consumption of food
regularly eating red meat
What is the biggest source of protein that is given to poultry?
grain
poultry
red meat
sunflower seeds
Fast food chains were launched in part by which of the following?
Hell’s Angels
Door-to-door salesman
Ice cream truck drivers
Farmers
A typical steer will consume more than ______ of grain to gain ____ in weight.
200pounds/10pounds
1000/1000
3000/400
3050/500
Which one of these restaurant does it cost about 1.5 million to become and franchisee at?
burger king
mcdonalds
gumbys pizza
tippy taco house
The injury rat of teenager workers in the United States are ____ (as/to) that of adult
workers
3 times as high
equal
twice as high
less than
A typical american consumes _____ hamburgers and _____ fries every week
three/four
one/two
six/six
four/three
Roughly 200000 people are sickened by a food borne illness 900 are hospitalized and ___
die.
100
43
14
4000
850
In the late 1960s _____ groups attacked the mcdonalds corporation for opening
restaraunts in neighborhoods without giving business men opprtunity to become
franchisees.
asians
african americans
mexicans
youth
44