Global Golden Arches
International Business Study
1948
McDonald
Brothers
14th & E
Street
San
Bernadino, CA
McDonald's is the
largest and best-known
global food service
retailer with more than
30,000 restaurants in
121 countries.
Russia
RUSSIA:
The food is basically the
same as the U.S. but
converted to rubles.
These restaurants are
EXTREMELY busy and
you have to wait to find a
place to sit.
McDonald’s is a good
place to visit if your
Russian isn’t very good
because all you have to
do is simply point to the
menu board and hold up
the appropriate number of
fingers for the value meal
you wish to order.
Fast-food restaurants are very
popular in Saudi Arabia, and
western chains have local
owners and managers. Since
women cannot drive in Saudi
Arabia, many restaurants offer
free home delivery. See the
McDonald's van parked out
front?
Oman
McArabia:
grilled
chicken
sandwich
on Arab
bread with
lettuce,
tomatoes,
and Arab
sauce
Beijing, China
Rice-loving Hong Kong, has - of
course - Rice Burgers, where the
burgers are in between, not burger
buns, but two patties of glutinous
rice
Japan
JAPAN
Japan totally reinvents McDonald's
with its Ebi Filet-O (shrimp burgers),
Koroke Burger (mashed potato,
cabbage and katsu sauce, all in a
sandwich), Ebi-Chiki (shrimp nuggets)
and Green Tea-flavored milkshake!
Tamago Double Mac
beef patties and
cheese topped with a
fried egg and bacon
Breakfast & Lunch
together!
Japan:
Ebichiki
(Shrimp &
Chicken
McNuggets
Singapore
Singapore:
Thailand
A traditional Mexican soft flat
bread that envelops crispy
golden brown cottage cheese
encrusted with a Mexican
Cajun coating, and a salad
mix of iceberg lettuce, carrot,
red cabbage and celery,
served with eggless
mayonnaise, tangy Mexican
Salsa sauce and cheddar
cheese.
India
Netherlands: McKroket
deep fried roll containing beef
ragout and served on a bun.
France, Germany & Czech Republic:
McDonald’s Beer
In fish-loving Norway, they have
the McLaks, a sandwich made
of grilled salmon and dill sauce.
In parts of Canada, have a lobster
dinner with the McLobster lobster roll.
In Chile, you can dress your
burgers with - not ketchup avocado paste!
In Costa Rica,
unsurprisingly, you
can order Gallo
Pinto, meaning rice
and beans.
Afghanistan
Iraq
Luckily there is no McDonald's yet in Ghana. As a talisman to
ward the transnational corporation off, they sarcastically built
this Independence Arch in the trademark golden arches shape.
Hmmm….
Why do companies frequently expand their
business operations into other countries?
What are the benefits of
doing business in other
countries?
Drawbacks?
What factors prompted McDonald’s to
open restaurants outside the U.S.?
How have social and cultural factors
affected the company’s international
business activities?
What risks has the company faced when
opening restaurants in other countries?
What actions would you suggest for
McDonald’s to continue to be
successful in international business?
References:
http://photos.igougo.com/travelcontent/journalEntryDining.aspx?EntryID=7539
http://islam.about.com/od/saudiarabia/ig/Riyadh/McDonald-s.htm
http://www.traveljournals.net/pictures/2864.html
http://www.thebeijingguide.com/modern/index.html
http://www.time.com/time/potw/20011026/4.html
http://commons.wikimedia.org/wiki/Image:Mcdonalds_Japan_06.jpg
http://www.wafflebox.com/mcdonalds-around-the-world/
http://www.fjetsam.com/index.php/features/mcmenu-madness-part-iinternational.index.html
http://flourish.org/ghana/products.php