Minutes
Sacramento ASTD Board Meeting
September 24, 2013, 6:00 pm – 7:30 pm
This meeting will be conducted via conference call
> Dial your telephone conference line: 719-785-4469 or (888) 450-4821
> Cell phone users dial: 719-785-4469
> Enter your passcode: 309704
Attendees: Tina Shaw, Bruce Winner, Tom Moore, Judy Isaman, Dennis Wade, Larry Hiner,
Lawrence Hiner IV, Tyler Wade, Janet Isom, Lizz Proctor - Guest
Absent: Art Cruz, Judy Isaman
Speaker/Person
Tina Shaw
Janet
Tina
Tina
Tina/Tyler
Tina/Bruce/Tom
Bruce/Tom
Topic
Welcome, Call to order / Opening Remarks
1) Approve August minutes
2) Support staff report –7/28/2013 – 8/31/2013: 60
hours (increase due to conference) - Spreadsheet
details available on request
3) VA +
4) Fundamentals Overhaul Update
5) Board Election Update
6) ALC Update
7) SAC OD Network – possible partnership
Time
45
minutes
NOTES: Pointed out Action Items from August minutes – Stedman Ruiz and
Joseph Clement as possible volunteers for Communications.
1.) August minutes approved.
2.) Support Staff August Report: 60 hours
3.) Virtual Assistant: Raise effective 10/1 from $25 to $30/hour.
4.) TF Overhaul Update: Tina reached out to Katrina to discuss fees for
development ($600) and delivery at $75 per head fee (based on $199 fee –
minimum 15 people). New fee structure: $199 Members / $259 NonMembers. Other expenses: room fee, materials, parking, etc. Dates are:
11/8, 11/15, 11/22, 12/5, 12/6, 12/13.
Katrina offered the use of her Webinar program and her license. Limited to
300 users. Board: Target that project for next year.
5.) Board Election Update: Tyler sent out request, as we have 2 people
competing for the Membership Director position. 2nd place will be Associate.
Tom Moore as President Elect. Alex Read and Laura Perez will be Program
Co-Directors. Judy Isaman will continue in the Finance position. Dr. Larry
will continue in the Communications position. Lawrence will continue in the
Marketing position. Program Associates: Sherry Walck and Lisa Olsen.
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Communication Associate: Stedman Ruiz. Special Events Associate: Alona
Jennings.
We’re asking for Bios and “why do I want to serve?” for each Director level
position. Hope to have ballot out on Monday, 9/30.
6.) ALC Update: Great group of new volunteers. Sending 2 Programs and 1
S.E. Directors to ALC. Bruce and Tom are presenting. “Six programs to drive
transformational membership.” ALC attendance gave Tom great ideas for his
first year on programs. Dates: 10/25-26. All set for 5 total attendees.
7.) Sac OD: Tom Moore reports that they are consumed by getting their
organization re-launched. Promising, nothing to report right now.
Judy Isaman
Finance
State of the Coffer
Process request for receipts and matching debit card
charges to budget.
NOTES: September 10th: Monthly Balance and Budget
5
In July and August report, under Task Disbursement, lists checks unknown
and ATM Card.
Send Judy updated information from VA and ATM cardholders.
TINA: Need online access for Judy Isaman with Wells Fargo.
Tom inquired whether he needs a charge card as President. Tina said that we
can get him a card, if he has a need for it.
Tom Moore and
Program Review and Conference Summary
Bruce Winner
Programs
NOTES: BW: Conference Summary: Great success. 111 ppl. Made
approximately $5600 after expenses.
15
Received 59/106 Survey Results.
Time to do another general survey, after ALC. Perhaps offer $50 Gift Card to
get individual feedback.
Dr. Larry: Level 2 or 3 evaluations possible? Setting out leading practice and
competency. Ask: Would you be willing to be surveyed in 2-3 months? What
one skill would you like us to ask you about at that time?
Tina: What overall impact would be, at the association level? Program might
be conducive
Special Events
Vacancy
0
NOTES:
2
Dennis Wade
Membership
Membership activities report
5
NOTES: 256 Members, as of today. Need to get National ratio up.
Is it time to start working on CORE?
Bruce and Judy: Retention is really important to us. Not much value in
spending on CORE. In other professional associations, a lot of time National
association wants the chapters to do their legwork. More beneficial for
National organization. Help chapters with additional marketing assistance,
etc.
Dennis: If we don’t meet this criteria, does it prevent us from getting CORE
for the year?
Tina: If we meet CORE, we get a website banner and at ALC, chapter gets a
shout out.
We need to recruit non-National members.
Dennis: Correlation: ASTD health and retention. Instead of working on
CORE, work on retention.
If there are local National members, email them an offer to join at renewal
rate.
Dr. Larry: Craft message for LinkedIn, post some kind of link, with list of
benefits embedded. Outline of the benefits.
Board members could comment on what benefits you have seen personally.
Each time you comment, a new email is sent and it brings the thread to their
eyes. Gives chapter visibility to potential members.
MEMBERSHIP DRIVE: Newsletter, LinkedIn – For Newsletter: Offer ½ price
registration to event to show chapter value. LinkedIn: Offer renewal rate.
If we offer discount to National members, then chapter members could
qualify before new rates change at National level. Grandfather clause.
DENNIS: Set up meeting with Dr. Larry and Janet to discuss how to craft
offer for LinkedIn and National members.
Dr. Larry Hiner
Communications
Communication activities report
5
NOTES: Conference session with Andrea Carli: we knew there was too much
info for the session time.
Follow Up: As we were trying some new website templates, the templates
become active. Website: Not as much of a formal full audit. We’ll go into
each of the areas to address improvement. Still auditing all links throughout
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the website.
Newsletter: Janet and I will meet Wednesday, 9/24 to see if we can use a
WA template to make the process simple, elegant and easy to read. Will
evaluate templates and choose one. Each month simply update and send.
Easier to sell advertising. VBI advertiser added pressure to produce sample
newsletter to show what their money would be buying.
Art and copy available as selling point on advertising. Embed sample
newsletter on website advertising page with pricing.
Lawrence Hiner IV
and Art Cruz
Marketing
Marketing activities report
5
NOTES: SBJ got back to me today. Re: possibly sponsoring our next regular
meeting on 10/22.
Asked Board to please provide feedback about content, erroneous links, etc.
as you check out the updated website format.
Tyler Wade
Special Projects
NOTES: Absent
ASTD Board
5
Open discussion/wrap up and close
5
NOTES: Our next Board meeting was scheduled for 10/22, but that is now
the date for the monthly meeting and program. New Board meeting date:
10/29 from 6-7:30 p.m.
2013 ASTD Sacramento Board Meetings (schedule subject to change)
September 24, 6:00-7:30 pm, Virtual
October 29, 6:00-7:30 pm, Virtual
November 19, 6:00-7:30 pm, Los Rios CCD
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