Agenda
Sacramento ASTD Board Meeting
May 28, 2013, 5:30 pm – 7:00 pm
This meeting will be conducted via conference call
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Attendees: Tina Shaw, Bruce Winner, Tom Moore, Judy Isaman, Dennis Wade, Larry Hiner,
Lawrence Hiner IV, Art Cruz, Tyler Wade, Janet Isom GUEST: Lizz Proctor
Absent:
Speaker/Person
Tina Shaw
President
Tina/Janet
Tina/All
Topic
Welcome, Call to order / Opening Remarks
1) Approve April minutes
2) Support staff report – April – 27.5 hours –
spreadsheet details available on request
3) July Board Retreat
a) Reviewing 2013 Operations Plan – how are we
doing?
b) How to maximize July Retreat for Succession
Planning and starting 2014 with a strong Board
4) What else do we need on the May Agenda???
Time
45
minutes
NOTES: 1) April minutes approved by unanimous vote of the Board.
2) Support staff report made. Training of new VA, Janet Isom, will be completed on Wed 5/29
following Super Session Registration.
Tina Shaw: Who has details about Google Analytics? How is it accessed or how we would go
about accessing it? Art Cruz answered “Through Gmail. Director’s Report includes hits and
optimization.”
Lawrence: Google account used to upload You Tube videos. Is that Communications Director
responsibility?
3) July Retreat - Dennis Wade: Date is July 20th from 9-12:30.
Facilitator suggestion for early a.m.: Tom McKee, professional trainer. Has a book out about
Working with volunteers and associations. Go on and help others work with us and establish a
volunteer program.
Bruce to put together a proposal by mid-week (June 5th) to send to Tina and have her share
proposal via email with rest of Board. Need succession planning, volunteer assistance.
July Retreat to review our January operational plan and check goal development. Focused on
volunteers and leveraging volunteer labor to achieve our operational plan.
1
Larry will be in Kauai and will miss the Board Retreat. He’ll speak to Beth as potential volunteer to
attend retreat as a proxy for Larry.
Ruth Procter has expressed interest in volunteering in a Communications capacity.
Get back to Tina with any other volunteers who have expressed interest in attending July Retreat.
Judy Isaman
Finance
State of the Coffer
5
NOTES: Absent, so no finance report made.
Tom Moore and
Bruce Winner
Programs
Program Review
Fundamentals
Ruth Clark
June Event
15
NOTES: Training Fundamentals – finished 1st and started 2nd. Very involved groups. Bruce
pitched folks volunteering inkling for Board positions and volunteer opportunities at lunch session
for TF.
Made $3K on each of the Fundamentals courses. Ruth Clark had 63 attendees for Thurs and 75 for
Friday. Most of the moving pieces together for the 2 events. Tom handling Thurs logistics for food
and sound. Bruce, Tina and Janet are nailing down details tonight by phone for Friday’s final
details. Ruth Clark events: Lot of new people (including non-members). Make $3K on the whole
event.
June event at Sac State: Registration is open and attendees are starting to sign in. 90-120 people
expected. ASTD Competency Model introduced. Kathleen Barton facilitating last 45 min of
workshop with tabletop discussions. 8 Attendees signed up already.
Special Events
Vacancy
0
NOTES: Special Events has gone to programs: Any news re: SEPT Conference? Committee
needed to assemble? Bruce met with Sac St and putting together ideas with them and Tom.
Tina and Janet can make phone calls and line up volunteers.
Anniversary for Networking Event last August – touch point for SAHRA folks and others who did not
join. SAHRA will not be a co-sponsor this year. Other big event in late Aug (just 2 weeks before
their event) and couldn’t handle both, according to Tom. Drawing participation and attention away
from their event.
Dennis Wade
Membership
Membership activities report
5
NOTES: Dennis: Membership up to 266. Most are from Traing Fundamentals classes. Up from
216 in February 2013.
Tracked new and renewal members via email or phone.
William Hobbe contacting new members (except TF folks in next 2 weeks, who will be contacted in
August). Bruce suggested contacting TF folks near the end of their membership year to get them
to renew. Lunch and Learn on the Thursday full day of TF pitches the joys and perks of being
members. Lots and lots of personal attention to TF attendees.
2
Larry to Dennis: Any other targeted groups to get info, calls, or anyone else?
Bruce: Lapsed members – std letter or email? More fruitful group for Bill to call and follow up with
to renew. Any comments? Why they are lapsed?
Tina: Automated out of WA. Heather has been working on some of the lapsed members via email.
Dennis: Heather trying to get out of that piece of lapsed members.
Bruce: Didn’t know what process was…
Better expenditure of William’s time (or Liz Proctor) to reach out to lapsed members.
Tina talked to Heather re: someone I knew signed up for RC after renewal date (more than 30 days
after lapse). Automated system from pending to lapse. Set to 30 days before lapse status
changed.
Dennis: Heather had done follow up email.
Dr. Larry Hiner
Communications
Communication activities report
5
NOTES: Larry: Art Institute re: website design contest. Call has been made to Carmen Meeks
with no reply. Draft parameters of RFP. Winner: Year’s membership in local chapter. PDF Usage
Guide. An indication for style sheets, HTML 5, tool sets access?
Janet Isom: I’ll look at the Wild Apricot Forums for any known website design specs.
Tina/Janet: Wild Apricot Custom HTML
Larry: Working on a little earlier. Find what FB admin login and permissions. FB support folks to
resend password and reset instructions. No progress. In limbo.
LI group continues to grow. 2x actual members. Potential for membership development and
mentorship. Liz promote mentoring relationships via LinkedIn group.
Liz Proctor brought up the mentoring by LinkedIn. Larry brought up idea, but Liz has not scheduled
anything.
My call to challenge Board to post and comment, as it draws people into LinkedIn closed group.
Lawrence Hiner IV
and Art Cruz
Marketing
Marketing activities report
5
NOTES: Lawrence: Channel marketing (Mt Diablo, Golden Gate, other channels)
Interest in doing advertising DISC certification. Looking at couple of different ASTD sites and doing
ROI and would get back to us.
Well-Maintained on the marketing side.
3
Tyler Wade
Special Projects
NOTES: Tyler: Special Projects Volunteers and worked on TF. TF
5
Remiss this is 1st board mtg this year and 1st event RC this Thurs.
Focus on action for Volunteer management now that schedule is opening up.
Employee Learning Week (Nov – Dec) good time to work on that.
Tina: What do other chapters do for ELW?
Tyler: Ideas, thoughts?
Larry: Seems to me to have an industry focus catalyst for focusing energy around something like
that. Benefit to identify and focus on industry around that ELW. Traction with them and promotes
idea of ELW. Good approach.
Tyler: Liked that approach. Backfired a bit, perhaps who we partnered with, instead of execution.
Tina: Tyler, you mentioned you wouldn’t have bandwidth until Nov. Perhaps not enough lead time
to kick off ELW in early Dec?
Tyler: July and Aug will allow me to get ahead of things. Lay groundwork then to launch this
initiative, so ready for crunch time come November.
Bruce: Tyler, you might want to look at folks coming to Ruth Clark’s Fri event like Adventist groups,
new firms worth partnering with for ELW.
Tyler: My list from January meeting. More diverse crowd than we are used to.
ASTD Board
Open discussion/wrap up and close
5
NOTES: Larry: Anyone putting together a presentation for ALC?
Bruce is putting one together on Transformational Growth.
Tina: Next meeting 6/25 virtual meeting.
2013 ASTD Sacramento Board Meetings (schedule subject to change)
May 28, 5:30-7:00 pm, Virtual
June 25, 5:30-7:00 pm, Virtual
July 20, 9 am – 12:30 pm, Board Retreat Los Rios CCD or ???
August 27, 5:30-7:00 pm, Virtual
September 24, 5:30-7:00 pm, Virtual
October 22, 5:30-7:00 pm, Los Rios CCD
November 19, 5:30-7:00 pm, Virtual
4