19 May 2012 (Sat)
BBA Information Systems and
e-Business Management
Agenda
 What is ISEM?
 Student Sharing
Q&A
What is ISEM?
 Information Systems and eBusiness Management
 We are YOUNG, INTERESTING, and PROFESSIONAL
What is Information Systems?
Ask Prof. Gordon Davis
 “The Father of Information Systems”
 Founded the discipline of
Information Systems
 “Marriage” of Computer Science
and Business Management
 Worked in the Carlson School of
Management, University of
Minnesota, Minneapolis, Minnesota,
USA
 Retired in 2004
Menu
Information Systems ≠ Computer Sciences
Information Systems
Computing
IT
People
ISEM
People
Business
Business
People
Information Systems as a Business Discipline
What are the important resources in an organization?
Finance
Accounting
Information
Systems and eBusiness
Management
Human
Resources
Programme Objective
The ISEM concentration provides students
with the knowledge and skills to be a
trouble-shooter, a practical problem-solver,
and an effective communicator liaising with
e-Business and information technology
professionals and end-users to solve
management problems
Information Systems
Computing
IT People
ISEM
People
Business
Business
People
Concentration Highlights
 e-Business Management
 Business Systems Analysis and Design
 IT Auditing
Career Path: e-Business Management
Menu
< Enter Transition Line >
Career Path: e-Business Management
< Enter Transition Line >
Career Path: e-Business Management
Information Systems
Social
Technology
IT
People
E-Marketer
Marketing
Business
People
Career Path: Business Systems Analysis
Career Path: IT Auditing
 Our ISEM program is the Second university programme
in Asia/Asia-Pacific found to be in alignment with
Information Systems Audit and Control Association
(ISACA) Model Curriculum
 Graduates of our ISEM program requires only
additional of two-year work experience toward the
Certified Information Systems Auditor (CISA) designation
Career Path: IT Auditing
 Potential Jobs for Graduate in IT audit, control, and
security
 IS auditors/IT auditors
 Project managers
 IT risk managers
 IS consultants
 Security analyst
Potential Employers
 Big 4 (Deloitte Touche Tohmatsu, Ernst & Young,
KPMG, PricewaterhouseCoopers)
Banks
Student Learning and Activities
Service Learning
 Give advice for NGO in developing
their website and information
systems; provide services for the
community
 Examples :
 http://biciline.tungwahcsd.org
 http://www.jmhf.org
 心晴行動
Student Learning and Activities
Business and IT Case Competitions
Additional Information
(C) Year Round Information Day @ Facebook
Year Round Information Day @ Facebook
www.facebook.com/hkbu.sob
www.facebook.com/hkbu.isem
(D) HKBU Business School Blog
Anything you want to know about our BBA (Hons) Programme & School of Business,
please visit our blog @
http://www.hkbu.edu.hk/busblog
Average Salary of our Fresh Graduates
Year
2003
2004
2005
2006
2007
2008
2009
ACCT
7778.36
8353.69
9521.27
10343.10
11108.60
12044.78
10261.98
AECON
7532.74
9683.57
10817.72
11661.19
12092.38
11949.85
11747.87
CBS
7536.11
9231.31
10534.20
10407.21
11704.92
13023.86
9787.24
FIN
9413.14
10180.84
10704.31
11658.96
14034.00
12396.67
11218.29
HRM
7800.09
9277.27
9886.72
10708.69
11876.50
12251.29
10558.97
ISM/ISEM
7898.42
9326.75
10093.47
10285.00
12356.21
12231.44
10730.15
MKT
8278.70
9237.23
10354.88
10802.47
12375.10
12341.75
10633.33
Programme Curriculum

Courses in the BBA Core and Complementary Study



2450
1120


ISEM
ISEM
ISEM
2600
3010
3240
Data Management in Business
Business Systems Analysis and Design
Electronic Commerce
Concentration Elective Courses (4)







ISEM
ISEM
ISEM
ISEM
ISEM
ISEM
ISEM
2110
3120
3130
3140
3221-2
3410
3510
ISEM
ISEM
ISEM
3610
xxxx
xxxx




.
Management Information Systems
Business Information Systems
Concentration Required Courses(3)


ISEM
I.T.
Programming for Business Applications
Seminar in Information Systems and e-Business Management
e-Marketing
Web Site Design and Business Applications
Development of Small Management Information Systems
Telecommunication and Networking in Business
Consumer Insight: Consumer Knowledge Management
and Web Analytics
Decision Support and Intelligent Systems in Business
IS Auditing
IS Governance and Control
Thank you!