An organisation serves one or several Customer Segments
It seeks to solve customer problems and satisfy customer needs with value propositions
Value propositions are delivered to customers through communication, distribution, and sales Channels
Customer relationships are established and maintained with each Customer Segment
Revenue streams result from value propositions successfully offered to customers
Key Resources are the assets required to offer and deliver the previously described elements
Some activities are outsourced and some resources are acquired outside the enterprise
The business model elements result in the cost structure
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