Osterwalder, A.
(2009)

An organisation serves one or several Customer Segments

It seeks to solve customer problems and satisfy customer needs with value propositions

Value propositions are delivered to customers through communication, distribution, and sales Channels

Customer relationships are established and maintained with each Customer Segment

Revenue streams result from value propositions successfully offered to customers

Key Resources are the assets required to offer and deliver the previously described elements

Some activities are outsourced and some resources are acquired outside the enterprise

The business model elements result in the cost structure

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