BBA
Concentration Briefing
Information Systems and
e-Business Management (ISEM)
資訊系統及電子商貿學
Date: 22 September 2012
Dr. Vincent CHOW
Agenda
1.
2.
3.
4.
YouTube of ISEM
Briefing on ISEM as your future career
Sharing from ISEM Alumni
Sharing from MISS
ISEM Alumni
IT Auditing:
Kevin Lew
Ernst & Young Advisory
Position: Senior Accountant/ Consultant
Social Media:
Ben Woo
Pixo Punch Limited
Director, Project Management and Business Development
What are the Trends of Doing Business?
e-Business
e-Marketing
Social and Mobile Platforms
What are the Trends of Doing Business?
IT Auditing and Control
Business Systems Analysis & Design
Business Intelligence
Do We have enough Professionals in Hong Kong?
Do We have enough Professionals in Hong Kong?
Do We have enough Professionals in Hong Kong?
Do We have enough Professionals in Hong Kong?
Are You Going to Choose a Concentration that
Makes You Stand Out in the Crowd?
We Prepare You to be a Professional
Our courses prepare students for the
Certified Information Systems Auditor
(CISA ® ) Examination.
IT Auditor
2 Years
Other BBA Concentrations
IT Auditor
5 Years
We Prepare You to be a Professional
Your Potential Employers
We Prepare You to be a Professional
Our Graduates
Kevin Lew (Class 2010)
Ernest & Young -EY Advisory
IT Risk & Assurance
Albert Gu (Class 2012)
PwC Risk & Controls Solutions
Practice
We Prepare You to be a Professional
An Expert in Digital and Social Media Marketing
We Prepare You to be a Professional
Website Design
Google Search Engine Marketing
Facebook Fan Page
We Prepare You to be a Professional
Our Graduates
Ben Woo
Pixo Punch Limited
We Prepare You to be a Professional
Our ISEM Teaching Staff:
Kenneth Kwok
Managing Director
beehive Strategy
Founder of Hong Kong Web
Analytics Wednesday and Hong
Kong Digital Analytics
Association
How did we do it with 3 areas of training
Required courses
Concentration Required Courses
ISEM2600 Data Management in
Business
ISEM 3010 Business Systems
Analysis and Design
ISEM 3240 Electronic Commerce
Concentration Elective Courses
select 4 from the right
IS Auditing and Control*
ISEM 3170 Information Systems Auditing
ISEM 3180 IT Governance and Management
ISEM 3410 Telecommunications and Networking
in Business
e-Business Management
BUS 2420 Management Science
ISEM 3120 Seminar in ISEM
ISEM 3130 e-Marketing
ISEM 3140 Web Site Design and B-Applications
ISEM 3150 Consumer Insight:
Business Systems Analysis and Design
BUS 2420 Management Science
ISEM 2110 Programming for B- Applications
ISEM 3120 Seminar in ISEM
ISEM 3140 Web Site Design and B-Applications
ISEM 3221-2 Development of Small MIS
ISEM 3410 Telecommunications and Networking I
n Business
ISEM 3610 Decision Support and Intelligent
Systems in Business
Find Us
Our Coordinator